The document discusses the roles and responsibilities of marketing people in different types of markets, including consumer, business, global, and non-profit markets. It outlines that marketer's roles include understanding customers, segmenting markets, targeting specific customer groups, positioning products and services, building sales forces, demonstrating products, pricing strategies, and building company reputation. The document also lists specific roles of marketing managers like developing marketing strategies and plans, managing the marketing mix, measuring success, and ensuring customer-focused decisions.

1. NELSON ALEX TRENDSETTERS St. Joseph's institute of Management

2. TRENDSETTERS

3. MARKETING PEOPLE MUST AWARE OF Who are his customer? What are their needs? What must he do to meet their needs ? TRENDSETTERS

7. Roles of marketer in global TRENDSETTERS Customizing for different markets.

9. OBJECTIVE TRENDSETTERS The roles of a marketing person in an organization are to understand consumer, create customer value and build strong customer relationships.

14. Dare to venture TRENDSETTERS

15. JIM TRENDSETTERS

16. THANK 'U‘ FRIENDS TRENDSETTERS