2. What’s the difference between businesses
that thrive and those that seem to just
survive? Successful businesses have a sales
and marketing plan that brings in a constant
stream of new prospects and maximizes the
value of existing customers.
This is done by understanding the principles
Lifecycle Marketing for Small
Business.
of
5. – Use content like free reports, webinars, blog posts,
podcasts, and videos to attract traffic to your website.
Attract Traffic
6. What are you doing to let people know about your
business? You can do this either online or off-line.
– Use content like free reports, webinars, blog posts,
podcasts, and videos to attract traffic to your website.
Attract Traffic
7. What are you doing to let people know about your
business? You can do this either online or off-line.
Off-line options would include traditional
advertising such as print, radio, television, direct
mail, and others.
– Use content like free reports, webinars, blog posts,
podcasts, and videos to attract traffic to your website.
Attract Traffic
8. What are you doing to let people know about your
business? You can do this either online or off-line.
Off-line options would include traditional
advertising such as print, radio, television, direct
mail, and others.
Online options would include email marketing, SEO
(search engine optimization), pay per click, blogging,
social media and so much more.
– Use content like free reports, webinars, blog posts,
podcasts, and videos to attract traffic to your website.
Attract Traffic
9. What are you doing to let people know about your
business? You can do this either online or off-line.
Off-line options would include traditional
advertising such as print, radio, television, direct
mail, and others.
Online options would include email marketing, SEO
(search engine optimization), pay per click, blogging,
social media and so much more.
To succeed in attracting interest, you must have:
• A target audience
• High quality, relevant content
• A modern website to display that content
• Website analytics
– Use content like free reports, webinars, blog posts,
podcasts, and videos to attract traffic to your website.
Attract Traffic
11. – Convert the traffic to your website into subscribers by
giving them something for free as an incentive for them to
give you their contact information via a web form.
Capture Leads
12. Now that you have generated all this traffic
to your business, it’s important that you
capture contact information from the people
that have visited your website, your brickand-mortar store, etc.
– Convert the traffic to your website into subscribers by
giving them something for free as an incentive for them to
give you their contact information via a web form.
Capture Leads
13. Some of the best ways
to capture leads is with:
•
•
•
•
•
•
•
Online web forms
QR codes
Events
Networking activities
Walk-ins
Referrals
Call ins
Now that you have generated all this traffic
to your business, it’s important that you
capture contact information from the people
that have visited your website, your brickand-mortar store, etc.
– Convert the traffic to your website into subscribers by
giving them something for free as an incentive for them to
give you their contact information via a web form.
Capture Leads
15. – Provide your subscribers with an ongoing series of
educational information that is automated, yet
highly personalized.
Nurture Prospects
16. What do you traditionally
do with the leads that
you capture? I am
assuming that most of
you will call them or send
them an email. If they
don’t respond, you will
call them again or send
them another email. If
they don’t respond again,
you will probably call
them again or send them
another email.
– Provide your subscribers with an ongoing series of
educational information that is automated, yet
highly personalized.
Nurture Prospects
17. Do you realize how much business you
potentially throw away every single
day? Imagine the impact on your
business if you could convert an extra
10% of the leads that go in the trash.
– Provide your subscribers with an ongoing series of
educational information that is automated, yet
highly personalized.
Nurture Prospects
What do you traditionally
do with the leads that
you capture? I am
assuming that most of
you will call them or send
them an email. If they
don’t respond, you will
call them again or send
them another email. If
they don’t respond again,
you will probably call
them again or send them
another email.
18. Do you realize how much business you
potentially throw away every single
day? Imagine the impact on your
business if you could convert an extra
10% of the leads that go in the trash.
81% of your sales happen after you
make seven or more contacts to your
prospects.
– Provide your subscribers with an ongoing series of
educational information that is automated, yet
highly personalized.
Nurture Prospects
What do you traditionally
do with the leads that
you capture? I am
assuming that most of
you will call them or send
them an email. If they
don’t respond, you will
call them again or send
them another email. If
they don’t respond again,
you will probably call
them again or send them
another email.
20. – Turn your prospects into customers with eCommerce
tools and a well defined marketing strategy.
Convert Sales
21. The easiest way to convert more sales is create better
magnets and better education of your prospects. The
more they know about your product or service before
they buy, the greater likelihood of you converting the
sale.
– Turn your prospects into customers with eCommerce
tools and a well defined marketing strategy.
Convert Sales
22. The easiest way to convert more sales is create better
magnets and better education of your prospects. The
more they know about your product or service before
they buy, the greater likelihood of you converting the
sale.
Always remember that not everybody is going to
buy your product or service the first time they see
it. Some people need a little bit of nurturing before
they see that your product or service is the answer
to all of their problems.
– Turn your prospects into customers with eCommerce
tools and a well defined marketing strategy.
Convert Sales
24. – Fulfill your orders on time, and then provide additional
unexpected value that surprises and delights customers.
Deliver and Satisfy
25. You need to identify what is your WOW!
– Fulfill your orders on time, and then provide additional
unexpected value that surprises and delights customers.
Deliver and Satisfy
26. You need to identify what is your WOW!
Your wow is that something extra that separates you from
your competitors. It’s that thing that makes people want to
talk about your business. It falls into the category of underpromise and over deliver.
– Fulfill your orders on time, and then provide additional
unexpected value that surprises and delights customers.
Deliver and Satisfy
27. You need to identify what is your WOW!
Your wow is that something extra that separates you from
your competitors. It’s that thing that makes people want to
talk about your business. It falls into the category of underpromise and over deliver.
Just remember that if your current customers are not
completely satisfied with your product or service, the
chances of them doing business with somebody else
increases greatly.
– Fulfill your orders on time, and then provide additional
unexpected value that surprises and delights customers.
Deliver and Satisfy
28. Deliver and Satisfy
Convert Sales
Nurture Prospects
Capture Leads
Attract Traffic
Get Referrals
Upsell
Customers
29. – Determine your longer-term strategy for ensuring that
your customers continue to buy more of your products and
services so that you can generate additional recurring
revenue.
Upsell Customers
30. This step focuses on the idea of selling more of your
products or services to each one of your customers.
– Determine your longer-term strategy for ensuring that
your customers continue to buy more of your products and
services so that you can generate additional recurring
revenue.
Upsell Customers
31. This step focuses on the idea of selling more of your
products or services to each one of your customers.
What products or services can you offer to current customers
that they will find useful?
– Determine your longer-term strategy for ensuring that
your customers continue to buy more of your products and
services so that you can generate additional recurring
revenue.
Upsell Customers
32. This step focuses on the idea of selling more of your
products or services to each one of your customers.
What products or services can you offer to current customers
that they will find useful?
Examples:
– Determine your longer-term strategy for ensuring that
your customers continue to buy more of your products and
services so that you can generate additional recurring
revenue.
Upsell Customers
33. This step focuses on the idea of selling more of your
products or services to each one of your customers.
What products or services can you offer to current customers
that they will find useful?
Examples:
If you go to a clothing store and buy a men’s suit, do they typically only sell you a
men’s suit? Of course not. They try to sell you a tie, pocket square, belt, shoes,
and more.
– Determine your longer-term strategy for ensuring that
your customers continue to buy more of your products and
services so that you can generate additional recurring
revenue.
Upsell Customers
34. This step focuses on the idea of selling more of your
products or services to each one of your customers.
What products or services can you offer to current customers
that they will find useful?
Examples:
If you go to a clothing store and buy a men’s suit, do they typically only sell you a
men’s suit? Of course not. They try to sell you a tie, pocket square, belt, shoes,
and more.
McDonald’s. Every time you buy something from them, they will typically say to
you, “would you like fries with that?” Do you have any idea how many fries, soft
drinks, apple pies, and more that McDonald’s sells just because they ask you?
– Determine your longer-term strategy for ensuring that
your customers continue to buy more of your products and
services so that you can generate additional recurring
revenue.
Upsell Customers
35. Upsell Customers
Deliver and Satisfy
Convert Sales
Nurture Prospects
Capture Leads
Attract Traffic
Get
Referrals
36. – Encourage your customers to refer more customers by
creating incentives.
Get Referrals
37. The last step in lifecycle marketing is, quite possibly, the most
important step.
– Encourage your customers to refer more customers by
creating incentives.
Get Referrals
38. The last step in lifecycle marketing is, quite possibly, the most
important step.
Take a look at your business. Are you bringing in the amount of referrals
that you would like? Do you wish more people would think about
referring your business to others? Ever wonder why you’re getting so few
referrals?
– Encourage your customers to refer more customers by
creating incentives.
Get Referrals
39. The last step in lifecycle marketing is, quite possibly, the most
important step.
Take a look at your business. Are you bringing in the amount of referrals
that you would like? Do you wish more people would think about
referring your business to others? Ever wonder why you’re getting so few
referrals?
One of the easiest ways to close more sales is by generating a constant
flow of referrals in your business. Unfortunately, most small business
owners don’t know how to generate this consistent flow.
– Encourage your customers to refer more customers by
creating incentives.
Get Referrals
40. If you want more detailed
information on this topic,
click here.
41. More details on Lifecycle
Marketing including how to
automate as much of the
process as possible. Check
out the Digital Marketing
Handbook.
Get a free sample chapter at
http://brightideas.co/book
