Presentation given to the Computing Society at the University of Durham, May 2009

1. How the internet makes money from you (and how you can make money from the internet)

2. Part 1: How the internet makes money from you

4. Books

5. In 2007 in the UK: 118,602 new books published 758,125 older books still for sale

6. The internet enables the market to find the books

7. Turnover: $19.166 billion Net Profit: $645 million

9. Auction site

10. International bazaar of tat

11. eBay helps you find the person who wants your tat – for a fee

12. Turnover: $8.46 billion Loss: $348 million

14. Search engine

15. And email. And news groups. And news reader. And photos. And maps. And videos. And the rest.

16. People like to be able to find stuff

17. Google's method was better than any other

18. No barrier to using Google means a huge audience

19. A huge audience is attractive to advertisers

20. Google is the biggest seller of small ads ever seen

21. Turnover: $21.796 billion Net Profit: $4.227 billion

22. And 20,000 employees That's over $1,000,000 in turnover for each employee

23. Do it best or Do it first (Preferably both)

24. A massive market can make the uneconomic profitable

25. The internet offers: Volume and Reach (You don't need both)

26. Part 2: How you can make money from the internet

27. Option 1: Do it first Do it better

28. Invent the next big thing (This is quite hard to do)

29. Option 2: Find an under- served market

30. Find your niche

31. Find a product “ Affiliate marketing”

32. Put up a sales page

33. Promote it

34. Promotion the cheap way

35. Social media - blogging - commenting - extra sites - articles - forums - social networking - Twitter

36. Raising your profile on Google Search

37. This will take a lot of time This will take a lot of knowledge

38. Promotion the quick way

39. Pay Per Click - buy traffic - Google AdWords - tools to identify good keywords - information searches vs buying searches

40. Pay to bring your site to the market's attention

41. This will take a lot of money If you get it wrong, you're out of pocket

42. Option 3: Create your own product

43. Product that can be delivered digitally - e-book - audio - video

44. Make it available to affiliates The problem of reaching the market is no longer yours

45. But you do need to create a product...

46. Speaking of which... You all have a major advantage

47. You can code

49. By the end of March, 37 million of these were sold (iPhone and iPod Touch combined)

50. Apple COO Tim Cook: The iPod touch is "a runaway hit" whose success is "clearly driven by the App Store."

51. 1 billionth app sold last month

52. Buy an Apple. Register as a developer. Code. Sell.

53. Flickr images http://www.flickr.com/photos/ktheory/21905281/ http://www.flickr.com/photos/yourdon/3059450003/ http://www.flickr.com/photos/deadling/2228744677/ http://www.flickr.com/photos/mcmorgan/2975104329/ http://www.flickr.com/photos/judith-angharad/2325354952/ http://www.flickr.com/photos/racecarphotos/2865296496/ http://www.flickr.com/photos/soldiersmediacenter/3364818319/ http://www.flickr.com/photos/shazbot/1639273/ http://www.flickr.com/photos/jaqian/346525494/ http://www.flickr.com/photos/komunews/2061351199/ http://www.flickr.com/photos/jamespaullong/281535082/ http://www.flickr.com/photos/compassionateeye/2868595873/ http://www.flickr.com/photos/yomanimus/102798907/ http://www.flickr.com/photos/lifeontheedge/279888237/ http://www.flickr.com/photos/shooz/3097784/ http://www.flickr.com/photos/bcmom/218118754/

54. Questions? [email_address] @trev_roberts