A short intro to growth hacking for Swedish Growth Hackers meetup.

1. growth hacking intro
Elia Mörling for
Swedish Growth Hacker meetup
@TRIBALING
ELIA@TRIBALING.COM
LINKEDIN.COM/IN/EMORLING

2. not a silver bullet

3. HACK
MEASURELEARN
process

4. process
HACK
MEASURE
experiment
KPI
hypothesis
baseline
analysis
LEARN
pivot/preserve

5. agile growth development
2w 2w 2w 2w 2w 2w 2w 2w 2w 2w 2w 2w 2w 2w

6. moving the needle
Hyper
growthGrowth
Traction
Product
market fit
Problem
solution fit

7. mind the trap
Hyper
growthGrowth
Traction
Product
market fit
X
X
Problem
solution fit

8. AARRR
ACQUISITION
ACTIVATION
RETENTION
REFERRAL
REVENUE

9. How can we
attract more
people?
BIG 5
How do we get
more people to
do something?
How do we
get more
people to
come back?
How do we
get more to
share about
us?
How do we
sell more?

10. ACQUISITION
# visitors
ACTIVATION
# members
RETENTION
# returning
REFERRAL
# referred
REVENUE
# $$$
KPI

11. ACTIVITY
LANDING PAGE
PRODUCT
VIRAL LOOP
CONVERSION
THE PARTS
SEGMENTATION
CHANNELS
MESSAGING
FU
N
N
EL

12. growth hacking perks
★ We can constantly improve our growth engine
★ We can experiment, and still minimize risk
★ Focus on what matters the most, so that we spend
our time and money wisely
★ A routine that can be practiced and taught