1. Online Marketing Plan
for
http://www.enhancehairtransplant.com

3. SEO STRATEGIES:
 Research desirable keywords and search phrases
(Using tools like Semrush, Google AdWords, Keyword Spy)
 Identify search phrases to target (should be relevant to business/market, obtainable and
profitable)
 “Clean” and optimize a website’s HTML code for appropriate keyword density, title tag
optimization, internal linking structure, headings and subheadings, etc.
 Good content creation to appeal both search engines and actual website visitors.
 Study competitors (competing websites) and search engines
 Constant monitoring of rankings for targeted search terms.

5. Total 16,700,000
results
Imagine your web site #1 out
of other 16,700,000

6. Keywords to target
Keyword Competition
Global Monthly
Searches
Local Monthly
Searches Present Ranking
hair fall treatment in india 0.82 320 260 Not in top 100
hair fall treatment in
mumbai 0.95 110 110 6
hair fall treatment in delhi 0.91 210 210 14
fat loss treatment 0.28 12100 880 Not in top 100
weight loss treatment in
india 0.73 210 170 Not in top 100
cosmetic surgeries in india 0.2 480 390 Not in top 100
abdominoplasty in india 0.56 210 210 Not in top 100
abdominoplasty in mumbai 0.64 16 12 Not in top 100
abdominoplasty in delhi 0.48 46 46 Not in top 100
breast surgery in india 0.61 1900 1600 Not in top 100
breast surgery in delhi 0.51 480 480 Not in top 100
breast surgery in mumbai 0.73 260 260 Not in top 100

7. Identify competitors, utilize benchmarking techniques and
identify level of competition
 Competitor Analysis
 Analyze Backlinks from the competitors websites, take a note of them & try to get
those links for http://www.enhancehairtransplant.com
 Competitors -: Top Five competitor for http://www.enhancehairtransplant.com
 www.sheeltalum.com
 www.berkowits.in/
 www.skinhairnailinstitutedelhi.com
 www.akclinics.com

9. SEO Implementation ( On Page )
• We will not target more than 2-3 keywords in a page, moreover it is
advisable to target most competitive keywords like ‘Scotland travel ’ in the
Homepage i.e. http://www.enhancehairtransplant.com
• Hence, we will create landing pages i.e. different keywords will we
targeted in different website pages i.e. keyword ‘cosmetic surgeries in india’
will we targeted in the page
http://enhancehairtransplant.com/blog/cosmetic-procedures & so on.
• We will use our keywords in different page’s meta tags based on above
analytics & keyword density of the page.
•Good content creation to appeal both search engines and actual website
visitors, keeping ‘keyword density’ in mind.
• We will use keywords in the heading tags & strong tags. These keywords
should be used in the anchor text also.
•We will upload an xml sitemap for Search engines.
• Page contains too many urls if necessary we can limit it to 100.
•Page is only 30592 bytes i.e. load time is good.

10. SEO Implementation ( Off Page )
A. Directory submission
B. Bookmarking
C. Forum posting
D. Blog posting
E. Blog commenting
F. Article submission
G. Yahoo Answering
H. Video submission
I. Classifieds
J. Photo sharing

11. IMPLEMENTATIONS FOR SOCIAL MEDIA
 Creating Facebook Fan page & Updating Regularly with new details.
 Squidoo Lens creation which is beneficial for vision, course
details, events, faculty, placements etc.
 Blog creation which daily updates about vision, course
details, events, faculty, placements etc.
 Creating a Community or Group on the popular Social Networking Sites like
Facebook, LinkedIn, Viadeo, Myspace,Hi5 etc.
 Sharing properties personally through profile & messages.
.
 Mostly used Social networking sites which play big role in smo such like
Facebook, Twitter, viadeo, iosoup, Stumble
upon, LinkedIn, MySpace, Plurk, Digg, Reddit, Delicious, ibibo,chime and Many
More.

13. FACEBOOK PAGE CREATION

14. TWITTER HANDLE CREATION

15. LINKEDIN GROUPS CREATION

16. Blogging & PR

17. LENS CREATION

18. Local Listing
More people search for businesses online than anywhere else, so it's
important to make sure your local business listing can be easily
found on Google.co.in and Google Maps. With Google
Places, creating a great listing takes just a few minutes and doesn’t
cost a thing.
 Local listing on Google, Yahoo and other websites
 Optimize your listing to help users find your business

19. Example of Local Listing

20. Analytics

22. Overall Promotion strategies
 http://enhancehairtransplant.com promotion
strategies
Starts from next slide

23. Keyword Research Done
Competitor Analysis
Not yet complete
Optimization of Title, Description, Keyword & Image alt
Meta Tags Done, but changes required
Content Optimization- Implementation of H1/H2 & Bold
tags to Content Done, but changes required
XML Sitemap Creation, Submission & Authentication on
Google, Yahoo & MSN Not yet done, need to start a fresh
Robots.txt Optimization
Not yet done, need to start a fresh
Blog Postings
Not yet done, need to start a fresh
Other Link Building Method Not yet done, need to start a fresh
Google Analytics Installation
Not yet done, need to start a fresh

24. Title Tag Optimization Done, but changes required
Meta Tags Optimization Done, but changes required
Meta Tags/alt
tags Composition Upload
Done, but changes required
Renaming of Complete Website pages and links for creating
Search engine friendly urls
Done
Spell checking and grammatical error correction on all
pages
Done
Adding custom 404 error pages Not yet done, need to start a fresh
Image & Hyperlink Optimization Not yet done, need to start a fresh
Google Sitemap Creation Not yet done, need to start a fresh
Yahoo Sitemap Submission Not yet done, need to start a fresh
Load Time Monitoring & Reporting Not yet done, need to start a fresh
Social Media Pages / Profiles Done but needs improvement
Presence India/Globally

25. THANKS TO ALL