This document provides an overview of a social media workshop covering key topics such as: - The different social media platforms and how to write a social media plan - Engaging audiences and showing personality on social media - Evaluating social media results - The six key stages of a social media plan including listening, deciding key performance indicators, developing a strategy, engaging in conversation, measuring performance and reviewing/adjusting - Top tips for social media success such as being generous, informative, connecting platforms, and allocating regular time for social media marketing

1. www.trisynergymarketing.co.uk @TriSynergyLtd Trisynergy Ltd Achieve The Future Today Social Media Workshop on behalf of T: 023 9248 0082 team@tri-synergy.co.uk

2. Overview of Social Media Workshop What will this workshop cover? * Social Media in context * What Social Media platforms should you use? * Let me show you how to write an easy step by step social media plan. * Decide your Key Performance Indicators for Social Media * Ideas for ENGAGING your audience, FORMING RELATIONSHIPS and SHOWING YOUR PERSONALITY! * How to evaluate your social media results!

3. What Social Media is and is not! Listening Engaging Conversation Sharing Its not: Selling Or Telling!

4. Social Media in context

5. What are the 6 key stages in a Social Media Plan? Stage 1 Listen, Listen and Listen! Monitor and Evaluate Howcan I MONITOR conversation? Google alerts Social Mentions alerts Google blog search Competitor analysis – filter Follow – (Twitter) Look at Facebook groups /business pages LinkedIn – Join Groups Research forums and discussion boards

6. What to look for! Successful conversations (look at friends/likes/followers numbers/number of comments) Type of conversation – what is being talked about? What are the social media platforms being used for? i.e. customer service issues, new products –hype, is it based around a competition?

7. Record your Findings (example)

8. Stage 2 – Why KPI’s? Brand awareness is always a KPI Reach or impressions, page views Sentiment - What do customers feel about the brand? No of fans or followers . No of people who bookmarked or commented Blog retention Number of downloads Subscribing to blog/newsletter Number of enquiries (via telephone/contact form) ‘Influence’ Stage 2 Decide Key Performance Indicators

10. Stage 4 –Join the Conversation Engagement – retweet, comment Encourage interaction i.e. surveys, opinions, polls, competitions, videos Inform - new products/services, company updates Share - upload photos, videos, slideshows You need to connect with your target audience through your CONVERSATION!

11. How can your content be used again? (example)

12. Stage 5 – Measure your performance! Be adaptable and responsive to the results. Social media is part of a bigger picture!

14. How does it compare to your original KPI’s?

16. Top tips from Ian Dickson: 7. Allocate time to social media marketing as you would any other marketing (ie networking, cold calling etc) 8. I recommend spending 30 minutes to an hour twice a week as a good guide. Be specific to an objective or goal (# followers, # tweets, # friends, network increase etc) 9. Be social as well as business It is called social media.. So have 70-30 business/social split with your status updates and tweets. Help others by re tweeting and commenting on good things from others . 10. Connect it all together I used my main website as my hub for connecting my social media. Connect them via a website or one of your social media profiles. And lastly - Don’t worry about the slow start . I have found that in many cases it is slow to start but quickly grows as your networks grow. To follow - @iandicksonbiz

17. www.trisynergymarketing.co.uk @TriSynergyLtd Trisynergy Ltd Achieve The Future Today Thank you for your time. Any questions? T: 023 9248 0082 team@tri-synergy.co.uk