Presentation for the Association of Nutrition and Food Service Professionals Spring Conference, May 4, 2012

1. What is Social
Media, and Why
Should I Care?
Tom Snyder
Trivera Interactive
Association of Nutrition and
Food Service Professionals
Spring Conference
May 4, 2012

2. “Who cares what I had
for breakfast?”
 Folgers, Maxwell House, Starbucks
 McDonald’s, Denny’s, Perkins
 Kellogg’s, Post, Quaker Oats
 Dannon, Yoplait, Activia
 Carnation, Coffee Mate
 Krups, Bunn, Mr. Coffee
 Nutrition & Food Service
Professionals

3. It’s all just
fun and games
until...
…it starts
impacting
your business!

6. Tactics without strategy
is the
noise before
defeat…
-Sun Tzu

7. The 3 Things Every
Business Needs:
1. Social Media Strategy

8. Elements of a Successful Strategy:
•Set your Goals
•Identify your Target
•Craft your Voice
•Define your Roles
•Commit to Consistency
•Measure and Improve

9. Strategy without tactics
is the
slowest route
to victory
-Sun Tzu

10. The 3 Things Every
Business Needs:
1. Social Media Strategy
2. Social Media Tactics

11. Possible Social Media Tactics:
•Build Credibility
•Guard Reputation
•Seize Opportunities
•Develop Relationships
•Close Sales
•Serve your Customers

12. Size Matters!!!
Little/New Brand Large/Big Brand
 Small Fan Base  Large Fan Base
 Unfamiliarity  Reputation
 Personal  Corporate
 SM Focus  SM Diversity
 Small Budget  Larger Budget

19. The 3 Things Every
Business Needs:
1. Social Media Strategy
2. Social Media Tactics
3. Social Media Policy

20. Elements of a Social Media Policy:
•Assemble Your Team
•Re-Create your Culture
•Identify Your Layers
•Examine Legalities
•Provide for Training
•Integrate into HR Policies
•Review and Improve

21. What’s Next?
•Pick Your Battles
•Know Your Limitations
•Insource/Outsource
•Have Fun
•Continue to Learn