Khoa hoc SEO Master - day 1

•

3 recomendaciones•754 vistas

Nguyễn Trọng Thơ

The document is the first chapter of an SEO master guide. It introduces search engine marketing and optimization. It discusses search engines like Google, registering websites with search engines, keyword research tools, and thanking readers.

iNET SEO MASTER
Chapter 1

Version 6.0

© 2012 by iNET Academy Internet Marketing
iNET SEO Master – chapter 1 * www.iNET.edu.vn 1

Sứ mệnh: chia
sẻ giá trị cho
1 triệu người

CEO iNET
Marketing Online Master
www.NguyenTrongTho.com

© 2012 by iNET Academy Internet Marketing
iNET SEO Master – chapter 1 * www.iNET.edu.vn 2

Nội dung

• Tiếp thị tìm kiếm
• Search Engines
• Keywords Research
• Cài đặt công cụ SEO

© 2012 by iNET Academy Internet Marketing
iNET SEO Master – chapter 1 * www.iNET.edu.vn 3

Search Engine

Google
90,84%

© 2012 by iNET Academy Internet Marketing
iNET SEO Master – chapter 1 * www.iNET.edu.vn 4

© 2012 by iNET Academy Internet Marketing
iNET SEO Master – chapter 1 * www.iNET.edu.vn 5

Cache time | Tần suất trở lại trang web

Google site:inet.vn

© 2012 by iNET Academy Internet Marketing
iNET SEO Master – chapter 1 * www.iNET.edu.vn 6

Đăng ký với SEs

http://bing.com/docs/submit.aspx

http://google.com/addurl/
http://siteexplorer.search.yahoo.com/submit

© 2012 by iNET Academy Internet Marketing
iNET SEO Master – chapter 1 * www.iNET.edu.vn 7

© 2012 by iNET Academy Internet Marketing
iNET SEO Master – chapter 1 * www.iNET.edu.vn 8

© 2012 by iNET Academy Internet Marketing
iNET SEO Master – chapter 1 * www.iNET.edu.vn 9

© 2012 by iNET Academy Internet Marketing
iNET SEO Master – chapter 1 * www.iNET.edu.vn 10

© 2012 by iNET Academy Internet Marketing
iNET SEO Master – chapter 1 * www.iNET.edu.vn 11

Công cụ nghiên cứu từ khóa
• Google keywords tool

© 2012 by iNET Academy Internet Marketing
iNET SEO Master – chapter 1 * www.iNET.edu.vn 12

© 2012 by iNET Academy Internet Marketing
iNET SEO Master – chapter 1 * www.iNET.edu.vn 13

Thank you!

© 2012 by iNET Academy Internet Marketing
iNET SEO Master – chapter 1 * www.iNET.edu.vn 14

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It’s easy to let marketing slip simply out of a lack of time. This doesn’t mean that you can’t market your practice. You just have to become more efficient. Prioritize What is the most important thing your practice needs? Attracting new patients? Getting more referrals? Define your goals, then choose tactics to help you achieve them. Example: A practice wants to increase the number of new patients from referrals by friends and family. Our patients are happy and likely to refer, so we need to leverage that into more new patients. Plan Out Tactics You need a plan to help you stay consistent. Then, figure out how that plan fits into your daily work. Without a clear plan, you may spend much more time on marketing, so it will save time in the long run. Example: Make it easy for patients to refer via a Facebook campaign and a landing page on our website. We’ll collect patient stories and share on our Facebook page and track new patients related to the campaign. Delegate Responsibilities Delegate tasks where you can to ensure that everything gets done on time. Example: Nurses find patients to participate. Front desk staff collects the information. I post the information to Facebook and create the landing page. The practice manager attributes patients to the campaign. Use Automation Automation allows you to set up and schedule content ahead of time. You can find automation tools for several different platforms, including social media, blog posts, and email marketing. Example: Schedule out Facebook posts. Schedule content updates on our website. Use electronic surveys to quickly collect information from patients. Social Media - Pre-planned events and any information that isn’t time-sensitive can be scheduled ahead of time. Most social media management services are free and will save you the trouble of logging into each account. Hootsuite and Buffer are popular, but research and test to see what works best for you. Blog Posts/News Updates - Most blog sites like Wordpress allow you to schedule posts in advance. Just be sure to keep a schedule of posts so you can stay on track. Email Marketing - A service like Constant Contact or MailChimp allows you to set up content and send to a group of contacts exactly when you want. No need to manually send out each one. Use a HIPAA-compliant service to protect patients. Evaluate Progress & Focus on What Works Over time, you should be able tell what is working for you and eliminate what isn’t. Frequently review your results so you aren’t wasting time on something that isn’t helping. Example: Review the number of patients that credit their visit to referrals. Has that number increased, or remained steady? The answer will inform our strategy moving forward. The key to making your practice’s marketing more efficient and effective is having a plan, sticking to it, and cutting out unnecessary steps.

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Khoa hoc SEO Master - day 1

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