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1. 1. Báo cáo thực tập tiếng anh Marketing: Some basic
content about marketing strategy to promote business
1.1 What is Marketing strategy?
Marketing strategy is a long-term, forward-looking approach to planning with
the fundamental goal achieving a sustainable competitive advantage. Strategic
planning involves an analysis of the company's strategic initial situation prior to
the formulation, evaluation and selection of market- oriented competitive
position that contributes to the company's goals and marketing objectives.
1.2. Báo cáo thực tập tiếng anh Marketing: The role of marketing
Marketing is the adaptation of products to do business with any market demand.
This role comes up marketing does not do the work of the engineer, but it turns
out producers for the production and technical department need to manufacture
something? produced for who? how production? How many mass produced and
marketed when.
Distribution of marketing role: i.e. the entire operations in order to organize the
optimal product backlog of goods from the production after it was out to
consumers.
-Role of consuming the goods.
This role can be summarized in two basic activities are:
+ Price controls of goods
+ The industrial regulations and the art of selling.
Promotional role. With this marketing role to make the profession: advertising,
sales promotion, product ... product
1.3. Function of marketing management
Adapting customer needs: Through customer research, customer information,
and other factors affecting purchase behavior or decision not to buy from
customers, manufacturers have Create products, goods to satisfy customers even
the most difficult customer. The demand of customers today is different from
the past, if the demand of consumers is an item satisfying the essential needs,
physiological today, besides the above factors, the goods satisfy the
requirements. Higher demands such as self-expression, spirituality, level of
knowledge, rank ...
Distribution Function: The distribution function covers all activities aimed at
organizing the optimum movement of a commodity product from its completion
to its delivery to retail or direct delivery. for the consumer. Through this
function, good intermediate consumers will have the opportunity to develop, in
addition it will lead customers to registration procedures related to the purchase
process, specialized shipping organizations, warehouse systems Goods storage

2. reserve. In particular, the distribution function can detect stagnation,
disconnection of the distribution channel can occur during the distribution.
Sales function: marketing determines price strategy, organizes system
improvement, builds and implements techniques, stimulates consumption such
as advertising, sales promotion ...
Supporting functions: Through customer support, marketing helps businesses
better meet customer needs and is an effective competitive tool when optimizing
costs leads to unlikely competition. price. Support activities include promotion,
participation in trade fairs, and many other consumer products.
TABLE OF CONTENTS
TABLE OF PICTURES AND TABLES
CHAPTER 1: THEORETICAL BASIS
1.1. Some basic content about marketing strategy to promote business
1.1.1. What is Marketing strategy?
1.1.2. The role of marketing
1.1.3. Function of marketing management
1.2. Components of marketing mix
1.2.1. Product (Product)
1.2.2. Price (Price)
1.2.3. Distribution (Place)
1.2.4. Promotion
CHAPTER 2: OVERVIEW OF THE COMPANY
2.1. Operation and Development of Minh Hoa Thanh Import Export And
Trading Co., Ltd
2.2. Business Activities Fields of Minh Hoa Thanh
2.3. Organization Structure of Minh Hoa Thanh
2.4. Personnel situation of Minh Hoa Thanh
2.5. Business Operation Performance of Minh Hoa Thanh for the period 2015-
2017
CHAPTER 3: ANALYZING THE OPERATIONAL PROCESS OF MINH
HOA THANH IMPORT EXPORT AND TRADING CO., LTD.
[caption id="attachment_1074" align="aligncenter" width="800"] Báo cáo thực tập tiếng anh
Marketing tại công ty Marketing strategy[/caption]
3.1 The Operational Process of Minh Hoa Thanh
3.2 Marketing-Mix Plan for Water Gate Valves in Asian and European Markets.
3.2.1 Developing Marketing Strategies and Plans
3.2.1.1. Collecting Information and Forecasting Demand
3.2.1.2. Conducting Marketing Research
3.2.1.3. Establishing Marketing Objectives and Strategies
3.2.2 Developing Marketing-Mix Plan for Water Gate Valves in Asian and
European Markets

3. 3.2.2.1. Product Strategy
3.2.2.2. Place Strategy
3.2.2.3. Price Strategy
3.2.2.3. Promotion Strategy
3.3. Evaluating Marketing Performance
3.3.1. Advantages
3.3.2 Disadvantages
CHAPTER 4: RECOMMENDATIONS AND SOLUTIONS
4.1. Product Strategy
4.3. Price Strategy
4.3. Distribution strategy
4.3. Promotion Strategy
CONCLUSION
About product strategy, Minh Hoa Thanh focuses on creating differentiators in
their gate vales. The product differentiation is the process of distinguishing a
product or service from others, to make it more attractive to a particular target
market. This involves differentiating the company from their competitors'
products as well as a their own products. Differentiation looks to make gate
vales more attractive by contrasting its unique qualities with other competing
gate vales. Successful product differentiation creates a competitive advantage
for Minh Hoa Thanh, as customers view these products as being unique or
superior. Product differentiation also determines what sets Minh Hoa Thanh gate
vales apart from other similar ones, and it uses that difference to drive consumer
interest. Product differentiation is often subjective, aiming primarily at altering
customer perspective on the company product when compared to another.
About price strategy, Minh Hoa Thanh chooses pricing to gain market share.
Minh Hoa Thanh adopts this strategy in order to enter the market and to gain
market share. The company make decision to keep a low price for their products
for a limited period that is for some few months. This strategy is only used to set
up their customer base in a particular market. Pricing strategy is a way of
finding a competitive price of a product or a service. This strategy comprises of
one of the most significant ingredients of the marketing-mix as it is not focused
on generating and increasing the revenue for the company, but Minh Hoa Thanh
can enter the new market and reach new customers. Understanding the market
conditions and the unmet desires of the consumers along with the price that the
consumer is willing to pay to fulfill his unmet desires is the ultimate way of
gaining success in the pricing strategy of gate vales.
In today’s world, the role of marketing is too important to be ignored. Large and
small company are today competing for the same market and the most
innovative and proactive have emerged victors. As a result, the company’s
survival is dependent upon their wise marketing efforts coupled by financial
operational among other functions within their structure.