Although there are plenty of experiments that are signs of car manufacturers (are willing to) become a mobility provider rather than a car provider, they will continue trying to sell cars to citizens. But Google forces us to think beyond what we know today, beyond selling cars. Way beyond. Learn about disruptive innovations in our medium.com article on http://bit.ly/1y7u5i3 and decide for yourself whether you will be the disrupted or the disruptor.

1. 10 industries that will be disrupted by the Google Car
A story about disruptive innovations and how they work
Full article by @bartmuskala on medium.com

2. Google connects all the dots & blends it with a vision of the changed world.
That is why Google has the potential to disrupt
the car manufacturers industry as well as many more industries.
Google connects the dots
all
smart technology
sharing economy
traffic congestion
automated vehicles
creativity
mobility needs
safety
location based tech
gps data

3. Audi, Volvo & the like are moving cars to a more advanced level.
Whereas Google is inventing something new on top of autonomous driving.
As a result, Google is not on the same S-curve
advancement
applied effort
existing tech curve
new tech curve
the Google car
yet,Audistillthinkstheyareontheirplayingfield,eatingawaytheirturf
a car
a good car
a better car
an autonomous car
a better car2

4. Disruptive technologies don’t follow the
standard S-curve theory because they start their
life cycle in a different market than the one in
which they will generate the most profits.‘‘Clayton Christensen, “The Innovator’s Dilemma”

5. 10 industries
most likely to be
disrupted
by the
Google Car

6. 1. Government administrations
They no longer need to run “no drinking & driving” campaigns,
nor do they need to process collision forms.

7. 2. Insurers
They will be providing their services no longer to individuals as their cars
are sold with a “no crashing” guarantee, but to Google, Volvo and the like.

8. 3. Car repair companies
They will be out of business, although Carglass can still repair cranks, the
low value market they grew themselves.

9. 4. Roads
Roads will look different as there is no more need for traffic lights, night
lightning or road signage.

10. 5. Gas stations
They will change to charging stations for automated vehicles that drive
there before or after dropping you of (comparable to your Robomow).

11. 6. Rental car industry
The rental car industry will be fully automated, lending out cars ordered
from your smartphone taking you where you want.

12. 7. Taxi Industry
Even Uber — the disruptor of the taxi industry — will be disrupted by the
Google Car as cars will be driving us, not people owning cars.

13. 8. Transportation and logistics
Trucks will be driving in convoys, local transport companies are gone as
Google cars can pick up packages and return goods when required.

14. 9. Fair & exhibition organisers
Fairs don’t start at the venue, but at your home when fair-sponsored cars
pick you up and offer a personalized preparation of your fair visit.

15. 10. Dating sites
Dating sites might offer additional services renting out limo-styled
Google Cars to impress your date.

16. Incumbents think inside the boundaries they always knew,
having a hard time connecting the dots that emerged.
Google - not a car company - does not have those boundaries…
Lesson learned?
an incumbent’s connections
Google’s connections

17. Read the full article on medium.com
by @bartmuskala,
founder of True North, a marketing innovation hub,
infusing a challenger mindset to help organisations of today
stay relevant in the world of tomorrow.
!
True North is part of DuvalUnion, a marketing technology ecosystem
helping organisations to get ahead in the New Normal, the world of
marketing in which technology is at the core.