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Your Startup Growth &
Marketing Partner
Prepared Just for You – Winter 2014
We’re NOT a typical local marketing firm

Digital Marketers

Product Dev.

Growth Hackers

We’re growth focused Internet entrepreneurs
collaborating with entrepreneurs just like you.
Our Agile Marketing Methodology
Rapid Learning from
Numerous Small Experiments

Constant Adjusting to Scale Successes
& Scrap Underperformers

Market Insights & Growth Hacks to Bring
Your Startup to the Next Level
WE SUPPORT
YOU THROUGH THE
ENTIRE FUNNEL.
Get Visitors

Earn Subscribers

Convert Customers

Build Loyalty

Get Visitors
someone who has arrived to your web property or app

HOW WE HELP
Creation of pitch materials for partners and customers (e.g. pitch decks,
explainer videos, infographics, whitepapers, press releases, landing pages)
Paid Advertising on search engines and social channels
Search Engine Optimization (e.g. website configuration, content promotion,
smart link building)
Get Visitors

Earn Subscribers

Convert Customers

Build Loyalty

Earn Subscribers
a visitor who has signed up or expressed interest

HOW WE HELP
Landing page optimization (e.g. UX & design, A/B testing)
Content design & scheduling (aligned with market trends)
Lead research & email blasts
Get Visitors

Earn Subscribers

Convert Customers

Convert Customers
an active subscriber or paying customer

HOW WE HELP
Conversion optimization (e.g. UX & design, A/B testing)
Value proposition refinement
Product feedback loop from current and prospective customers

Build Loyalty
Get Visitors

Earn Subscribers

Convert Customers

Build Loyalty

Build Loyalty
a returning customer (who provides referrals)

HOW WE HELP
Adding engagement points to product (e.g. gamification, incentives for
customers to return)
Simplifying social sharing and referrals from existing customers
Measure lifetime value of customer to clarify ROI on customer acquisition
investments
Marketing Plans Are Useless
Marketing plans choke startups and limit growth – they’re
better suited for stable products in understood markets
Growth activities need to be tested with short experiments
and adjusted based on real-world analytics data
Results cannot be guaranteed – perseverance and
knowhow is guaranteed
Growth Tactics for Startups
We open new markets through
our global presence

We speak English, Spanish, French, and Portuguese.
Present in
USA

Thailand

Czech Rep.

Portugal

Russia

China

France
Meet the Core Team

Eric is in charge of
developing agile
marketing strategies when
he is not busy hosting
super fun parties in Asia.

Mike executes on
business outreach
strategies and heads
content development. He
loves Shanghainese soup
dumplings.

Levan makes sure we
deliver on our promise by
keeping us organized and
on-time. In his free time
he chases after bears in
Siberia.
Let’s Grow Together!

trulymarketed.com
questions@trulymarketed.com

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Agile Marketing for Internet Startups by Truly Marketed

  • 1. Your Startup Growth & Marketing Partner Prepared Just for You – Winter 2014
  • 2. We’re NOT a typical local marketing firm Digital Marketers Product Dev. Growth Hackers We’re growth focused Internet entrepreneurs collaborating with entrepreneurs just like you.
  • 3. Our Agile Marketing Methodology Rapid Learning from Numerous Small Experiments Constant Adjusting to Scale Successes & Scrap Underperformers Market Insights & Growth Hacks to Bring Your Startup to the Next Level
  • 4. WE SUPPORT YOU THROUGH THE ENTIRE FUNNEL.
  • 5. Get Visitors Earn Subscribers Convert Customers Build Loyalty Get Visitors someone who has arrived to your web property or app HOW WE HELP Creation of pitch materials for partners and customers (e.g. pitch decks, explainer videos, infographics, whitepapers, press releases, landing pages) Paid Advertising on search engines and social channels Search Engine Optimization (e.g. website configuration, content promotion, smart link building)
  • 6. Get Visitors Earn Subscribers Convert Customers Build Loyalty Earn Subscribers a visitor who has signed up or expressed interest HOW WE HELP Landing page optimization (e.g. UX & design, A/B testing) Content design & scheduling (aligned with market trends) Lead research & email blasts
  • 7. Get Visitors Earn Subscribers Convert Customers Convert Customers an active subscriber or paying customer HOW WE HELP Conversion optimization (e.g. UX & design, A/B testing) Value proposition refinement Product feedback loop from current and prospective customers Build Loyalty
  • 8. Get Visitors Earn Subscribers Convert Customers Build Loyalty Build Loyalty a returning customer (who provides referrals) HOW WE HELP Adding engagement points to product (e.g. gamification, incentives for customers to return) Simplifying social sharing and referrals from existing customers Measure lifetime value of customer to clarify ROI on customer acquisition investments
  • 9. Marketing Plans Are Useless Marketing plans choke startups and limit growth – they’re better suited for stable products in understood markets Growth activities need to be tested with short experiments and adjusted based on real-world analytics data Results cannot be guaranteed – perseverance and knowhow is guaranteed
  • 10. Growth Tactics for Startups
  • 11. We open new markets through our global presence We speak English, Spanish, French, and Portuguese. Present in USA Thailand Czech Rep. Portugal Russia China France
  • 12. Meet the Core Team Eric is in charge of developing agile marketing strategies when he is not busy hosting super fun parties in Asia. Mike executes on business outreach strategies and heads content development. He loves Shanghainese soup dumplings. Levan makes sure we deliver on our promise by keeping us organized and on-time. In his free time he chases after bears in Siberia.