Social Media Management Software Vendor Landscape

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Struggling to make sense of the complex and fast moving social media management vendor landscape? Based upon first hand descriptions of use cases described by end-users product reviews on TrustRadius, our research team has grouped the social media management tools into the seven primary use cases social media management software professionals are trying to address.

Redes sociales

Social Media
Management

Customer Care

Vendor Landscape
Direct from the perspectives of end-users

Key Factors to Consider
Usability – SMMS users place a high
emphasis on usability/ user interface.

Analytics
Listening

Mobility – a desire to access SMMS
products via mobile devices.
Integration – capabilities to tie to other
systems including CRM and analytics.
Acquisition Risk/Impact – acquisition
by large platform vendors may slow
feature development.

Publishing/Engagement
Curation

Enterprise Scalability – many larger
organizations require enterprise
functionality like team workﬂow.

Get the Full Report
Download your free copy of the full
Social Media Management Buyers
Guide with in depth insights from
real users on all 7 use cases.

www.trustradius.com/social

Authentic User Reviews | www.trustradius.com

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Social Media Management Software Vendor Landscape

1. Social Media Management Customer Care Vendor Landscape Direct from the perspectives of end-users Key Factors to Consider Usability – SMMS users place a high emphasis on usability/ user interface. Analytics Listening Mobility – a desire to access SMMS products via mobile devices. Integration – capabilities to tie to other systems including CRM and analytics. Acquisition Risk/Impact – acquisition by large platform vendors may slow feature development. Publishing/Engagement Curation Enterprise Scalability – many larger organizations require enterprise functionality like team workﬂow. Get the Full Report Download your free copy of the full Social Media Management Buyers Guide with in depth insights from real users on all 7 use cases. www.trustradius.com/social Authentic User Reviews | www.trustradius.com Social Selling Promotions

Social Media Management Software Vendor Landscape

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