Designing for Interaction, Chris Bernard
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Building a Vision for Innovation in Interaction Design Chris Bernard, User Experience Evangelist, Microsoft
![Designing for Interaction is… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Design the total user experience Understand the alternatives Evaluate designs Understand visitors IxD steps Setting objectives Continual user observation](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Designing for Interaction, Chris Bernard
- 1. Designing for Interaction Building a Vision for Innovation in Interaction Design Chris Bernard, User Experience Evangelist, Microsoft This presentation is a collection of frameworks that I find useful when talking about interaction design. Some of them are dated but all of them are still relevant. These concepts come from time at IBM and the Institute of Design February 2008
- 4. A Framework for Digital Branding Brand Experience Assessment Visitor Needs / Goals Brand Attribute Alignment Cross Channel Experience Online Channel Experience Service Process Loyalty Programs Experience Assessment Brand Experience Design Experience Scenarios Information Architecture Wire-frame Design Branded Interface Design Usability Verification Prototype Brand Experience Blueprint Brand Health Measures Visitor Loyalty Sales / Revenue Channel Performance Loyalty Program Usage ROI Experience Success Reporting Brand Experience Management Experience Improvement Continuum Interest Generation Browse / Research Transact Service Support Expansion > > > > > Maximizing the experience, from interest to completing transaction, the branded customer experience is realized through the following methodology. What’s missing? The authenticity that social media trends bring to the branded conversation. This model is old and doesn’t reflect that dynamic. Existing Capabilities XC Integration Process Impacts Governance Technology Alignment Project Asset Leverage Implementation Roadmap Brand Experience Implementation
- 7. What is a ‘typical’ process? Source: Vijay Kumar, Institute of Design
- 8. The process is iterative Source: Vijay Kumar, Institute of Design
- 9. … And typically uses a toolkit-based approach Source: Vijay Kumar, Institute of Design
- 10. A focus on knowing users Source: Vijay Kumar, Institute of Design
- 11. How a toolkit is applied: Knowing users Source: Vijay Kumar & Patrick Whitney, Institute of Design
- 12. Collecting data around insights and needs Source: Vijay Kumar & Patrick Whitney, Institute of Design
- 13. Collecting data around insights and needs Source: Vijay Kumar & Patrick Whitney, Institute of Design
- 14. Collecting data around insights and needs Source: Vijay Kumar & Patrick Whitney, Institute of Design
- 15. Collecting data around insights and needs Frameworks can be used to sort, massage and prioritize data Source: Vijay Kumar & Patrick Whitney, Institute of Design
- 16. Insights and needs to patterns Source: Vijay Kumar & Patrick Whitney, Institute of Design
- 17. Insights and needs to patterns Source: Vijay Kumar & Patrick Whitney, Institute of Design
- 18. Patterns to criteria Source: Vijay Kumar & Patrick Whitney, Institute of Design
- 19. From criteria to concepts Source: Vijay Kumar & Patrick Whitney, Institute of Design
- 21. Sample Roadmap
Notas del editor
- Concept map
- 2x2, 3x2, design concept, design studies
- Content audit, content analysis, content gaps
- Product accessibility