Every time I hear the word quiz, I think of Buzzfeed. There's a reason why they're so successful. Through providing quizzes for over 10,000 companies, we've learned a little of what makes quizzes successful. There's really not a whole lot to it. But, we've written it out for you so you can make similar quizzes. Enjoy!

1. How To Make a Buzzfeed
Style Quiz

2. Buzzfeed did it, you can too.
✦ Unless you live under a rock you know that Buzzfeed is
annihilating the internet with their quizzes recently.
✦ It’s definitely not too late to get involved, quizzes are
continuing to take off, and now is your time to create a
Buzzfeed style quiz and join the traffic party.
✦ However, it’s not easy to create amazing quizzes (or
else everyone would do it) and there’s a path you must
follow to be successful in making successful quizzes.

3. First: Name it right 1/2
✦ While quizzes can be used for real educational purposes
*yawn*, what people really want to know is “who am I?”.
✦ What’s crazy about the quizzes that have gotten so
popular lately is that they are often the same quizzes that
have been around for a long time, but with a new title
they are now growing in popularity.
✦ There’s no perfect formula for creating quiz titles, but
take a look at these titles next to each other on the
following slide and you can get a feel for what works.

4. First: Name it right 2/2

5. Helpful Observations:
✦ A lot of the quizzes in the previous slide are pretty much
exactly the same when it comes to their core content and
ideas, but the Buzzfeed quizzes are much more fun sounding.
✦ A few observations –
✦ First, all the Buzzfeed titles are hyper-personal, they are all
clearly about you. While the other titles are also about you,
they don’t state that in their text and it’s non obvious.
✦ Second, the Buzzfeed titles are currently relevant. Tying in
celebrities and current events makes them news worthy.

6. Second: Be snarky 1/2
✦ We know quizzes aren’t serious; we’re not trying to become
rocket scientists here.
✦ If your quiz answers even at all resemble “Somewhat agree,
agree, very much agree,” just stop and start over again. Don’t
even dip your toes into the kind of wording that was used on
your school quizzes. Keep that divide between fun and learning
wide.
✦ Don’t overdo it and make a quiz that ends up being sarcastic
and off-putting, but use your fun side to write text that asks
questions in an interesting way.

7. Second: Be snarky 2/2

8. Third: Use images
✦ Quiz results have been perfected
down to the format on the right.
✦ Have an image above
representing whatever result your
quiz taker is and a short blurb of
text below explaining the result.
Every Buzzfeed quiz is full of
images, and that’s not by mistake.
✦ Images, and specifically faces, can
draw us into a quiz and make us
forget that we are even answering
questions at all.

9. Fourth: Tell everyone they are awesome
✦ Have you ever taken a quiz only to be told that you suck
and need to improve? I didn’t think so. If you have, that
quiz used an awful technique of generating leads.
✦ Quiz results are an exercise in persuasive writing.
✦ Putting together a set of results that tells every quiz taker
how great they are without coming off as insincere is the
key.

10. Fifth: Write to a person
✦ When putting together your quiz, think about who will be
taking it. Write as if you are creating the quiz for that
friend or person you know.
✦ Speaking directly to someone in your text will make it
more comprehendible and fun to read.
✦ Buzzfeed quizzes read as if they are written to a best
friend, and yours should too.

11. Sixth: Keep it short
✦ Stop it with the terribly long quizzes.
✦ Most Buzzfeed quizzes are less than 10 questions, and
take about 2.5 minutes to complete.
✦ That’s about the same as our attention span online.

12. You can do it! Try it out.
✦ We’ve put together all the tools to make it very easy to
create a Buzzfeed style quiz at Interact. Get started at:
https://www.tryinteract.com