Enterprise Greece social media in a year

1. Tasos Sartzis
Digital addict. Creatively driven
Founder & Managing Director of Digitall

2. Social Media redefined the connection between brands and people.
Social media are as important as any other communication and marketing asset.
Brands cannot afford to have no presence on social as that’s where people talk and interact with brands
A coherent communication cross-country and cross-platform, regardless of the localization.
We must pay the same attention to the whole marketing mix
& each social channel must be functional to a specific objective.
Social media.

3. AT THE BEGINNING
Brands saw social media as a platform where they could communicate with their customers in an inexpensive way.
They focused on producing and sharing content able to communicate their brand’s messages
to "mainstream“ audiences, with a completely organic reach.
NOWADAYS
Organic reach is always less pursued, while more brands & agencies support their communication
with paid media, in order for their content to be seen in a sphere of thousands and thousands of contents.
Paid media also allows brands to target a very specific audience.
Target content according to age, interests, location, etc.
by reaching people who are also outside of their community.
Continius evolution.

4. ALGORITHMS
Differently from the past (when posts were mostly displayed according to chronological order),
nowadays social networks prioritize which content a user sees in his feed first
by the likelihood that he would actually wants to see it.
Nowadays social media are providing people with the best experience in order
to keep them on the platform for longer and keep them coming back.
INSTANT OR NOTHING
social media channels offer more services to users
(such as instant messaging, photos & videos sharing, filters, live video creation, e-commerce, etc.).
The social channel offer keeps widening and it sometimes overlaps.
Even a channel originally created for photo sharing, may now turn towards a more generalist approach.
Trends.

5. PAY FOR PLAY
promote content in order to reach and engage the target audiences.
This means that it’s important to find the right people to target content on.
PRIVATE SOCIAL
The instant messaging platforms are evolving and users are increasingly using them.
(WhatsApp, Facebook Messenger, WeChat and Viber) have grown more
than the top social networking apps (Facebook, Instagram,Twitter, Snapchat)
The instant messaging platforms are not just a place where you can chat with people, but platforms that are able
to offer people different kinds of interactions and experiences, featuring videos, photos, stickers and gaming.
Nowadays you have to find solutions within the one-to-one messaging world
(e.g. the use of Chatbot to interact with single users and provide them with specific info and services).
Trends.

6. What do social media allow us to do?
INCREASE AWARENESS AND LOYALTY
INCREASE WEB TRAFFIC AND SEARCH RANKING
SHARE CONTENT FAST AND EASILY
MEASURE USERS’ SOCIAL INTERACTIONS/REACTIONS
MONITOR COMPETITORS’ ACTIVITIES AND ACTIONS
BUILD RELATIONSHIPS WITH PEOPLE

7. FACEBOOK THE "HEADQUARTER"
Our Facebook page is the central hub of all Enterprise Greece social media activities.
It’s a place where people can learn about the organization, activities, sectors.
This is the main channel where the community can communicate & engage with us.
INSTAGRAM THE “ENTERPRISE GREECE MAGAZINE"
The channel devoted to visual inspiration. It will treat the product always
with a lateral approach, focusing on storytelling.
LINKED IN THE “PROF NETWORKING“
Το be updated on agency’s news, to share webinar events etc
YOUTUBE THE "VIDEO HUB"
The channel in charge of collecting and organizing video content,
to give people the chance to watch events, interviews, commercials, etc.

8. Overall actions:
We built Social Media character & Identity.
Core message & visual identity – for Facebook.
We developed Content Strategy
In order to increase the reach of the fans and the engagement with the content.
We designed different Posts templates
We ran video posts & 3d posts technique
We created targeted advertising campaigns on Social media
facebook.approach.

9. Content strategy & mix.
Proper page setup
What categories will the content Mix include
( 30% social + 70% services)
What type of posting
(status, link posts, photo post, video, live video etc)
Which days & how often?
How do we organize ‘engaging posts’?
FAQ template / response time
facebook.approach.

10. The numbers May 19 – May 2020
THE NUMBER OF UNIQUE USERS
WHO CAME INTO CONTACT WITH YOUR BRAND
THE SUM OF REACTIONS, COMMENTS
AND SHARES RECEIVED BY CONTENT
TOTAL FACEBOOK PAGE FANS

11. The numbers May 19 – May 2020

12. May 19 – May 2020Reading between the lines
GR 6.500 + 3.500 Other countries The right people to target content on

13. May 19 – May 2020
Increase likeability & loveability Increase Word of Mouth increase dialogue & interest
Reading between the lines

14. Reading between the lines

15. Advertising. Not generic ad bombing.
Quantity

16. Advertising. Define Target audience
Group 1
GREECE
-Exports
According to age, job, interests,
location, etc.
Group 2
EUROPE
- Invest in Greece
According to age, job, interests,
location, etc.
Group 3
OTHER COUNTRIES
- Invest in Greece
According to age, job, interests,
location, etc.

18. Most Shared post 1 Most Shared post 2 Most reactions post
Content that matters.

19. About us.
SUPPORT
GREEK EXPORTERS
About us.
At Enterprise Greece, we support Greek
exporters to promote their products at existing
markets and reach new ones.
www.enterprisegreece.gov.gr
Our organization's support to Greek exporters
is an ongoing process.
www.enterprisegreece.gov.gr

20. Enterprise Greece promotes Greece as an
investment destination, especially in the key
sectors in which the country offers a highly
compelling advantage.👌#ΕnterpriseGreece
Fast-Track & the Golden Visa program
www.enterprisegreece.gov.gr
About us.
WE STAND BY
INVESTORS
About us.

21. 2019 #ΕnterpriseGreece key facts
#YearInReview 🙏💪
About us.
YEAR IN REVIEW.
About us.
2019 #ΕnterpriseGreece key facts
#YearInReview 🙏💪

22. The BIG 5 SHOW International Exhibition, showcases the
largest variety of products and services in the field of
construction. Enterprise Greece’s aim was to once again
highlight and promote the quality of Greek products.
Exhibitions.
EVENTS TEMPLATE.
About us.
The top international trade fair for the wine & alcoholic
beverage industry opens today in Shanghai. The 3 day
exhibition will be filled with business meetings,
conferences, master classes and networking events.

23. Greece is participating at Expo Dubai 2020 which will take
place from 20 October 2020 until 10 April 2021 and its
theme is «Connecting Minds, Creating the future». Seven
high profile sectors will be showcased at the national
pavilion, one of which is tourism and culture.Exhibitions.
Εxpo Dubai 2020
About us.
Greece’s participation at Εxpo Dubai 2020 aims at
showcasing the country’s Logistics Sector as one of the 7
dynamic pillars of our economy.

24. 3d post.
NEWSLETTER
About us.

25. Investing in Greece #EnterpriseGreece #InvestInGreece
About.
FACTS
Greece.
Greek wines are being widely recognized in global
markets and are considered a high-growth sector for
Greece!

26. 4 reasons to visit Greece - 4 seasons travel
destination.#InvestInGreece #tourism #thisisgreece
#tourism #thisisgreece
Invest.
TOURISM SECTOR
Rafting, Climbing, Hiking, Horse Riding, Cycling…
never stop exploring Greece
#tourism #thisisgreece #InvestInGreece
Greece.

27. 360 Post.
SECTORS
Greece.

28. #COVID19

29. #StayEngaged
post series campaign
#COVID19

30. GREECE.
Safe to Invest.
post series campaign
JUNE

31. MADEI IN GREECE.
Destined for the world.
post series campaign
JUNE
Greek yogurt is thick and creamy and has taken the world
by storm. It is often served as a light desert, topped with
spoon sweets or with chopped walnuts and a drizzle of
honey. If you don’t believe us, try it.
#ForeignTrade #GreekExports

33. Instagram.
Visually driven
Photos & videos sharing platform
INSTAGRAM THE "MAGAZINE"
The channel devoted to visual inspiration.
Treat the Brand Greece with a lateral approach,
focusing on storytelling!
We developed a unique Instagram Strategy
Εye-catching content plan

34. Use multiple #Hashtags (different in each Sector)
Different & themed Insta Stories
Interact with followers
Instagram.

35. 900
followers
35.000
video views
8,9%
Engagement Rate
35-44
Core group
+ targeted advertising in different target groups
( Greek exports group, invest-Europe group etc )
Instagram.

36. QUALITY
& Storytelling approach.
Instagram.

37. QUALITY
& Storytelling approach.
Instagram.

38. QUALITY
& Storytelling approach.
Instagram.

39. Instagram.

40. Instagram.

41. InstaStories.
+20% Reach
Instagram.

42. Humanise through personal tone of voice.
Stop Content Bombing.
Don’t annoy your audience with too much content.
Be Reliable.
Get more creative with specific strategies and content —
enabling you to engage with more niche consumers
Rethink social media strategy.
Don’t focus on the frequency of your posts.
Focus on sharing useful & engaging content, in order to receive higher post engagement.
Keep in mind.

43. Target your audience.
Consider spending more time defining your target audience and creating posts relevant to them.
Spend your time crafting fewer and better posts.
Remember: quality over quantity!
Keep in mind.

44. Tasos Sartzis
Digital addict. Creatively driven
Founder & Managing Director of Digitall