5. Content marketing
• According to business insider (2013), “Content marketing is a strategic
marketing approach focused on creating and distributing valuable, relevant,
and consistent content to attract and retain a clearly-defined audience — and,
ultimately, to drive profitable customer action.”
7. • Advertising rarely gets enough response to justify the considerable costs
• Telemarketing efforts often get stonewalled
• The specialist press company relied on for coverage has shrunk or even
disappeared
• The website, company invested time and effort in creating doesn’t generate
the leads it crave (and it’s really hard to update too)
• Even it is company trusted network, isn’t delivering enough opportunities to
keep it going anymore.
8. Elements of good Content Marketing
• Original content
• Strong Headline
• Continuous update
• Actionable and answerable content
• Accurate source of report and information
• Engaging and thought provoking content
9. Content Marketing – Elevator
Pitch
• Traditional marketing and advertising is telling the world you’re a
rock star. Content Marketing is showing the world that you are
one.
• Two types of group involved:
• Site audience
• Site owners
11. Site owner
• The person that controls the content and decides what needs to be delivered
to the site audience.
12. Importance to site audience
• Provide Value and meet customer need
• Relevant information
• Make better purchase decision
• Save customers time and effort
• Sovereignty feeling
14. Important of content
marketing
to site owner
• Content adds value
• Increases sales
• You get to know your customers
• Helps to expand public relations
• It builds a community of loyal customers
17. Problem with Content marketing
• Difficult to create
• It isn’t free
• Time and commitment
• Hard to stray from traditional form of marketing
18. Conclusion
• The “Cons” of content marketing are indeed challenges, but are not true
reasons for discouraging content marketing engagement
• Content marketing is crucial for business to grow and sustain its brand image
• Marketing with valuable content is a win-win for company as well as
customers
• Valuable content may not be easy but it is an essential tool if you are going
to grow and sustain a successful business in today’s web-driven world.
Your customers don’t care about you, your products, your services…they care about themselves, their wants and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.