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Defrag 2011 - API Communities
1. API Communities
@TimFalls
community guy
@SendGrid
Defrag 2011
Nov 9-10
2. our discussion
sendgrid
community, generally speaking
api communities: why / what / how
what does it all mean for you!?
3.
4. Webster says
Community is:
“a feeling of fellowship with others, as a
result of sharing common attitudes,
interests, and goals”
[ecology] “a group of interdependent
organisms of different species growing or
living together in a specified habitat”
11. “Some organizations depend on their collective resources and complementary strengths to achieve a broad, far reaching
goal.They thrive on the community that links them together - even if the community members have never met each other in
person.”
12. “people who use the
same tools to build
software:
they create
communities”
16. why?
oes any community exist?
mbers (groups & individuals) benefit from their involvement
derive utility / value
benefit socially + professionally
17. how?
By creating symbiotic relationships, through which all organisms in the ecosystem
feed off each others successes.
it starts with alignment of goals
it is made successful through
cooperation
social commerce
opportunities
18. the REAL “what?”
everyone wins
the company
• revenue, happy users (customer retention),
product adoption, respect, appreciation,
support
the developers/customer
• ease of use, simpler life, job well done, $
savings, less stress, increased productivity,
revenue, props
19. results
as the community builder, you must:
a) be willing to devote resources, lots of them
b) watch, analyze, adjust and repeat
things to track:
exposure - how many people do you reach? online and offline
sales - new customers/users - free or paid
usage - API calls, emails sent, apps built
sentiment - what are people saying?
20. the customers
developers, employing companies/startups, community members, open source code contributors
who?
the company
employees, leaders, investors, founders
economy
competition: the advancement of the technology, industry, and marketplace, in general
so i ’ ve told you all about the awesomeness of API communities. obviously, you don ’ t want to do this blindly, or simply take my word that it will work. as a builder of communities: you have to a) be willing to devote resources to this, and then b) watch, analyze, adjust and repeat. things to track: exposure - how many people do you reach? online and offline sales - new customers/users - free or paid usage - API calls, emails sent, apps built sentiment - what are people saying? - are you tweeting good things about me right now? or are you notifying the twitterverse that Tim Falls is the worst presenter ever, has nothing good to say, doesn ’ t even know what he ’ s talking about...and because of that, you ’ ll never buy a single email from SendGrid? related: engagement of community members, desire to be considered a “ member ” , willingness to contribute as a member or one who benefits from this general activity - compare your before and after - or your relative options between depending on others and going it alone. how hard was it to implement email notifications without sendgrid? how much time and money would you spend building your own phone system, instead of using twilio?