Interactive social media presentation presented to a group of HR professionals and recruiters through the Middle Tennessee Society for Human Resource Management at DeVry University in Nashville, TN on Wednesday, January 16, 2013.

1. Interactive Social Media: 101
MT|SHRM
DeVry University – January 16, 2013

2. Housekeeping
• Interrupt, raise your hand, ask questions.
• We fully expect you to be disruptive.
• Let’s get a little crazy!
• There’s a sign-in sheet that’s going around the room.
Please put your initials by your name and your twitter
handle in the column next to it – we want to FOLLOW
YOU!

3. Social Media Team
• Lyn Hoyt @designtwit - Recognition Designer and SHRM
culture vulture tweeting on engagement, hr and bacon.
@lynhoyt @hrbaconhut @awardframes @mtshrm
• Shane Bailey @pshanebailey - Key Account Manager for
DeVry University.
• Chul Shin @ChulShinMa - InTransition MT|SHRM Video
Guru! (Don’t get scared!)
• Chris Fields @new_resource – Backchannel Twitter for
MT|SHRM. Author of www.costofwork.com blog.
**Careful – he might RT you tonight!
• Tammy LaPoint-O’Brien @TammyLPOB – Speaker,
Trainer- GURU tonight!
• Teri Levy @tg0476 Talent Acquisition
Manager, Vanguard Healthcare Services,
MT|SHRM Communications Chair

4. Twitter: 101
How to get your ‘Tweet’ on
Created and Composed by:
Tammy LaPoint-O’Brien

5. What is Twitter?
• Twitter is a social media site in which to convey a
message, thought, fact, idea, or picture about any and
everything you deem newsworthy.
• Twitter allows you to tweet (compose messages), retweet
(forward) another tweet (post), and reply to a tweet
(conversation).
• Twitter allows putting a link in the tweet. It’s
converted to 20 characters, which saves space.
• Twitter limits each post to 140 characters.

6. Twitter Humor

7. Twitter Vocabulary
• @ (at sign): a symbol used to send a direct path to a
Twitter handle
• # (hashtag): a symbol used in front of a word to make it
more searchable; similar to a Google search
• DM: direct message to another tweeter through a
private channel; private messaging
• Favorite: similar to hitting ‘Like’ on Facebook or
putting your stamp of approval that you
‘like’ a tweet
• Follow: the tweets from businesses,
people, or entities you want to read

8. Twitter Vocabulary
• Reply: commenting on a tweet; conversation starter
• Retweet: forwarding another person or entity’s post;
similar to forwarding an e-mail
• RT: acronym for retweet
• Tweet: posting a message
• Tweeter: a person who posts tweets
• Twitter Handle: your username
• Unfollow: the tweets from businesses,
people, or entities you no longer want
to read or follow

9. “Social Media is about sociology and psychology more than technology.”
~Brain Solis | @briansolis
Twitter Humor

10. Why Use Twitter?
From a HR Perspective
– Save money on posting jobs
• FREE vs. an average of $400 on CareerBuilder
• Can be posted as many times as you want
– Find qualified applicants quicker
• Automatically goes to all followers
– Potential employees are following your company!
• Can be reviewed on profile
• Demonstrates applicants social media savvy
– Understand the power of retweeting
• Who is following you that knows the perfect candidate?
• Reaches all corners of the world
“No matter what role you play in a business, if you
plan on moving upwards in your career you need to
develop your knowledge and skills.” - Chris Heffer
http://chrisheffer.com/2012/03/15/why-should-hr-use-social-media

11. Why Use Twitter?
From a Recruiter Perspective
– Save money in their hunt for qualified applicants
• FREE vs. other costly avenues
• Can be posted as many times as you want
– Locate well-versed applicants quicker
• Seek out social media savvy applicants
• Potential applicants are you following you!
• Review an applicant’s branding more in-depth
• Reaches all corners of the world
– Understand the power of retweeting
• Who will find you?
• Who will you find?
“…social media is another method of communication”
-Chris Heffer

12. Why Use Twitter? “When
factoring all the
doom and
gloom, job
From a Job Seeker Perspective seekers need
great new ways
to build
– Locate positions quicker relationships
• Posted on Twitter and nowhere else and uncover job
– Follow target companies and recruiters leads… beyond
just those status
• Review an applicant’s branding more in-depth
quo.”
• Reaches all corners of the earth –Teena Rose
• Gets you closer to hiring managers/HR professionals/recruiters http://www.careerealism.
com/job-seekers-twitter/
– Understand the power of retweeting
• Who will find you?
– Keep abreast of news/companies
• Press releases
• Articles/Spotlights
• Stock changes
• What news has been generated?

13. How Others View Twitter
• “LinkedIn is for the people you know. Facebook is for the
people you used to know. Twitter is for people you want
to know” ~ Source unknown
• “Our head of social media is the customer.” –McDonald’s
• “Social networks aren’t about Web sites. They’re about
experiences.” ~ Mike DiLorenzo
• "Twitter is not a technology. It's a conversation. And it's
happening with or without you." - @charleneli
• "When you've got 5 minutes to fill, Twitter is a
great way to fill 35 minutes” - @mattcutts
• "On Twitter we get excited if someone follows
us. In real life we get really scared and run
away." ~Unknown via @mozusa
Farfan, 2012

14. Twitter Humor

15. Twitter – Oops!
• What are employees saying?
– Kitchen Aid – October 2012
• Employee thought he was tweeting on his own account
– “Obamas gma even knew it was going 2 b bad! 'She died 3
days b4 he became president.“
– Fort Lauderdale Police Department – 2012
• Employee (police officer) ranted about his job and the citizens
– “Deal with your own f--king kids.”
– “The car was shaking so much I thought it would flip.”
– [Of his supervisor] “racist f—k”
– Chrysler Corporation – 2012
• Consultant mistook his account with his clients
– “I find it ironic that Detroit is known as the
#motorcity and yet no one here knows how to
f--king drive.”

16. Twitter – Ooops!
• What are employees saying?
– BBC created “a written policy for acceptable social media use”
that their employees MUST follow
• Avoid interfering with BBC work
• Employees were tweeting about the internal problems
– Cisco hired a new employee in 2009
• "Cisco just offered me a job! Now I have to weigh the utility of a fatty
paycheck against the daily commute to San Jose and hating the
work.”
• A person saw this and ultimately the job offer was rescinded
– Wait staff at Beverly Hills Barneys Greengrass
• “Jane Adams, start of HBO series “Hung” skipped out
on a $13.44 check. Her agent called and payed the
following day. NO TIP!!!”
• @lauriemathers a month later she brought in $3
tip. Made big deal about $3. Bitterly said she
read about it on Twitter. 2 weeks later no job.

17. Twitter Humor

18. Diversity and Inclusion
• According to the US Office of Personnel Management,
diversity and inclusion list 3 tangible benefits:
– Serving our communities and being socially responsible
• How does Twitter play into this responsibility?
• How can you utilize Twitter to serve your community?
• How can you utilize Twitter to showcase social responsibility?
– Increasing innovation
• How does Twitter capitalize upon the creative differences?
• How can Twitter build excitement about new innovations?
• How can Twitter bring employees together?
– Getting a Return on Investment
• What is your current ROI vs. what it could be?
• How can Twitter improve your company status?
• What new talent can you recruit?
http://beta.opm.gov/policy-data-oversight/diversity-and-inclusion/faqs/

19. Diversity and Inclusion
“Savvy businesses are investing time and money into social
networking because it helps drive results for diversity
activities. Employee recruitment and retention, internal
communications, customer satisfaction and sales outreach are
just a few of these activities taking place in this rapidly growing
arena.” –Margo Pierce
“The demographics of social media users largely parallel those
of your consumers and candidates, only skewing slightly
younger and more diverse in terms of visibly identifiable
minority representation. In other words, the
workforce of the future looks a lot like the
social networks of today.” – Matt Charney
What does this mean for
your company?

21. Open the Twitter Door
Create an Account
You will choose a Twitter Handle
later in the process
The e-mail and password you
chose will be your log-in each
time you visit
www.twitter.com

22. Open the Twitter Door
Add your name,
Unclick ‘Keep me
how you want it to
signed-in on this
appear on your
computer’ if you’re
account
using a public
computer
E-mail address
Unclick ‘Tailor
Password
Twitter based
upon my recent
Choose a Twitter
website visits’
Handle; you can
unless you believe
Click change this at a
it will be of value
Create my later time
account

23. Open the Twitter Door
This page appears
in order to
demonstrate how
your Twitter feed
will appear
Click Next

24. Open the Twitter Door
Choose a minimum of 5
people, businesses, or entities
to follow. A list is provided to
choose from or you may
search in the Search Box
Click Next
Repeat on next two pages in
order to begin following 15;
you can unfollow at anytime

25. Open the Twitter Door
Add a picture of your choice or leave
blank. If you leave it blank the default
picture is an egg; you may add one at a
later time, i.e., Edit Profile.
Add your bio, tag line, or anything else
you want to share about yourself. You
are given 160 characters or you may
add at a later time, i.e., Edit Profile.

26. Open the Twitter Door
Add your name if
you left it blank
The default egg
earlier as you would
like it to appear on
your profile.
Add location, i.e.,
Nashville, TN
Add your personal
website, LinkedIn
URL, Facebook page,
or blog

27. Twitter Humor
Twitter is a tool
for
communication
and how you
use it is
completely up
to you.
-Tammy
LaPoint-O’Brien

28. Some People to Follow
@lynhoyt @new_resource @SHRMLobbystLisa
@fleejack @jrkuhns @PShaneBailey
@BillHaslam @Disabilitygov
@SHRMEric
@glsen @NashvilleCareer
@TammyLPOB
@MikeVanDerVort
@tg0476
@NCACWorkforce
@DeptVetAffairs
@RobinSchooling
@hrmagazine
@davethehrczar @ChurchDiversity
@Tennessean @new_resource
@DiversityExec @talentanarchy
@DiversityJrnl
@TweetMyJobs
@DiversityInc @MikeHaberman
@joegerstandt
@DiversityTweets @NashChamber
@blogging4jobs
@glaad @DiversityExec
@DiversityRM
@ThisisLars
@sbrownehr @unlikelyhrguy

29. What about….
LinkedIn and Facebook?
Do they count?

30. LinkedIn
• The modern day version of a rolodex
• Connect with former/current
– Classmates/ Teachers
– Co-workers
– Supervisor/ Managers
– Employees
– LIONs
– Acquaintances
– Friends
– Networking Pals
• Give/ Receive Recommendations
• Keep up-to-date
– With others
– With what you’re doing

31. LinkedIn
• Significance
– Job seeker
• Branding
• Advertising
• Virtual Resume
– HR Professional
• Review candidates
• Search for candidates
• Post positions
• Advertise
– Recruiter
• Review candidates
• Search for candidates
• Post positions
• Advertise

32. Facebook
• Took social media and connecting online to a
whole new realm
• Typically used to connect with and stay
connected to friends and family on a personal
level
• 3 states have banned HR from requesting
passwords from job seekers
• Leaves a footprint for an online presence and
branding
“I used to wonder what it’d be like to read
other people’s minds. Then I got a Facebook
account and now I’m over it.”
www.LeFunny.net

33. Facebook
• Significance
– Job seeker
• Branding
• Advertising
• Show personal side
– Hobbies
– Interests
– Current events
– HR Professional
• Review candidates
• What do they post?
• What do they portray?
– Recruiter
• Review candidates
• What do they post?
• What do they portray?

35. It’s not what
#socialmedia
has done for
you, it is what
you have
done with

36. References
Charney, M. (2011). Diversity, inclusion, and social recruiting. Retrieved from
http://www.monsterthinking.com/2011/12/02/diversity-inclusion-social-recruiting/
Farfan, B. (2012). Funny and inspiring quotable quotations about Twitter, social media & business. Retrieved from
http://retailindustry.about.com/od/retailleaderquotes/a/Funny_inspiring_quotable_quotations_about_twitter
_social_media_business.htm
Heffer, C. (2012). Why should hr use social media. Retrieved from http://chrisheffer.com/2012/03/15/why-should-
hr-use-social-media
LeFunny.net. (2012). Read other people’s minds. Retrieved from http://lefunny.net/read-other-peoples-minds
Peacock, L. (2012). BBC sacks two workers for misusing Twitter. Retrieved from
http://www.telegraph.co.uk/finance/jobs/9703983/BBC-sacks-two-workers-for-misusing-Twitter.html
Pierce, M. (2011). Social networking: Not just for connecting old friends. Retrieved from
http://www.diversityjournal.com/6934-social-networking-not-just-for-connecting-old-friends/
Popkin, H. (2009). Twitter gets you fired in 140 characters or less. Retrieved from
http://www.msnbc.msn.com/id/29796962/ns/technology_and_science-tech_and_gadgets/t/twitter-gets-you-fired-
characters-or-less/
Rose, T. (2012). 5 reasons job seekers should use Twitter. Retrieved from http://www.careerealism.com/job-
seekers-twitter/
Slide 5 Logos. (2012). Twitter trademark and content display policy. Retrieved from https://twitter.com/logo5
Slide 6 Image. (2012). 30 funny twitter comics. Retrieved from http://www.webdesignerdepot.com/2009/03/50-
twitter-comic-strips/

37. References
Slide 9 Image. (2009). Cartoons by Junson. Retrieved from http://junson.wordpress.com/2009/08/
Slide 14 Image. (2011). Twitter cartoons. Retrieved from http://seattlesota.com/2011/twitter-cartoons/
Slide 17 image. (2010). Stop blocking: In the workplace, not the classroom. Retrieved from
http://beth.typepad.com/beths_blog/2007/09/stopblocking-in.html
Slide 18 Image. (n. d.). Inclusion cartoon 5. Retrieved from http://www.cartoonstock.com/directory/i/inclusion.asp
Slide 27 Image. (2012). Social media. Retrieved from http://www.webdancers.com/social-media/
Slide 29 Image: (20120. Rock the world dot come. Retrieved from
http://www.google.com/imgres?q=linkedin+cartoons&um=1&hl=en&sa=N&tbo=d&rlz=1T4GGNI_enUS484US
484&biw=1600&bih=647&tbm=isch&tbnid=DbQcbMxwrX5x1M:&imgrefurl=http://www.rocktheworldbook.c
om/extras/cartoonist&docid=nDm6CD8AQ9Jb4M&imgurl=http://www.rocktheworldbook.com/wp-
content/uploads/2009/11/LINKEDIN-ROCK-STAR-Large-JPEG-
678x1024.jpg&w=678&h=1024&ei=TX_wUNLNBaW42wXXoYHICg&zoom=1&iact=hc&vpx=936&vpy=91&dur
=717&hovh=276&hovw=183&tx=79&ty=153&sig=112139405753959176316&page=1&tbnh=154&tbnw=99
&start=0&ndsp=33&ved=1t:429,r:5,s:0,i:99
Slide 30 Image. (2012). Join my network. Retrieved from http://tomfishburne.com/2012/05/join-my-network.html
Slide 32 Image. (2012). Since you’re a person I trust. Retrieved from
http://socialstorytellers.aboutfacemedia.com/9980/since-you-are-a-person-i-trust
Slide 33 Image. (2010). Dung beetle on Facebook. Retrieved from http://wordsandtoons.com/2010/03/04/dung-
beetle-on-facebook/facebook-cartoon-2/
Slide 34 Image. (2011). Facebook cartoon. Retrieved from http://jokesprank.com/blog/short-jokes/facebook-jokes-
funnyfacebook-status-updates-short-facebook-quotes.html

38. References
Smith, C., & Bosker, B. (2010). Fired over Twitter: 13 tweets that got people canned. Retrieved from
http://www.huffingtonpost.com/2010/07/15/fired-over-twitter-
tweets_n_645884.html#s112966&title=Waiter_Canned_For
Spitznagel, E. (2012). The Twitter screw-ups hall of fame. Retrieved from
http://www.businessweek.com/articles/2012-06-07/the-twitter-screw-ups-hall-of-fame

39. Copyright & Bio
The material used in the publication of this training presentation is the
property of Tammy LaPoint-O’Brien unless the information is specifically
referenced and/or trademark material is displayed and/or is labeled on the
Reference page. The screenshots are courtesy of www.Twitter.com.
If you desire to use this training presentation, please contact Tammy
LaPoint-O’Brien at TSLaPoint-OBrien@live.com for permission. This
training presentation is prohibited from being used for commercial or
individual reasons in which the presenter gains monetarily.
Tammy LaPoint-O’Brien is transitioning into training and development as
she completes her Master’s degree with an emphasis in Curriculum and
Instruction and prepares to sit for the Certified Associate Project
Management Professional exam.
She resides in Middle Tennessee with her husband and
furry children.