1. I have a LinkedIn
Profile…Now what?
Tim Stanton
Presented to
Sr. Account Executive
SMA Southern New England
(603)898-3116 March 11, 2009
tstanton@linkedin.com
2. Agenda
LinkedIn Overview
•
Tim Stanton
The LinkedIn Network
• Senior Account Executive, QuickTime™ and a
decompressor
Corporate Solutions, LinkedIn
Why LinkedIn is Different?
are needed to see this picture.
•
Region: Greater Boston Area
How Professionals Use LinkedIn
• Industry: Computer Software
Your Professional Brand
• Public Profile: http://www.linkedin.com/in/timstanton
Connections: 500+ Recommendations: 8
Your Network and Relationships
•
Email: tstanton@linkedin.com
Advertise Your Expertise
• Phone: 603-898-3116
Learn from Your Network
•
Q&A
•
3. LinkedIn Overview
LinkedIn is the world’s most
powerful business network
Built upon trusted professional
relationships & connections
Business-focused
Provides access to people,
jobs & opportunities
Helps professionals be
more productive
4. LinkedIn Network Statistics
Network Membership & Reach Latin America
Europe 3%
Over 36 million professionals* 24%
~2 million members join
per month
Roughly 1 new sign-up
Asia
per second 8%
200 countries
Africa
English, Spanish, French 1%
and now German!
Middle East
150 industries 1%
Members from all five hundred Oceania
2%
of the Fortune 500 North America
Other
61%
0%
*As of January, 2009
5. Why is LinkedIn Different?
Social Network Professional Network
Major
Networks
(Containers)
Play
Photo People Get Valuable
Scrabble
Sharing search News
Compare
Top Send a Get
People
Friends message Introduced
Most
Common
Super Recruiting
Super
Applications Check
Poke Job Posting
Wall References
Texas Get
Movie Conduct
Hold ‘em Advice
Tastes research
Share Music
Bumper Recommend
Find a
Taste
Stickers someone
job
6. How Professionals Use LinkedIn
Build Personal Brand
Strengthen Professional Networks
Share Business Knowledge
Hire & Search for Jobs
7. Your Professional Brand
Your Home Page is
where you monitor
your network and
access everything
LinkedIn
Update your profile
from the content
menu
8. Your Personal Brand
Your profile is your
public brand
Advertise what you’re
working on it your
status including
who you’re looking
to hire
Create a personalized
public url for the
world to see
9. Your Personal Brand
Add work experience
including the types of
candidates you’re an
expert at finding
Not just title but explain
your work
Include keywords that
others may search on
10. Your Personal Brand
Add Education to your profile –
connect with alumni
Give & Get Recommendations
Former colleagues &
managers will
recommend you
Business partners
make great
recommendations
Educational
recommendations are
great resources
11. Your Network
40
469 202
2,200+
106,500+ 17,100+
278,800+
2,887,000+ 959,800+
281,100+
2,994,000+ 977,200+
It doesn’t take a lot of connections to create a network
18. Learn from your Network
Stay abreast of new
about your
company,
competitors and
industry
Discuss & comment on
articles and read
comments from
your network
19. Virtual Connections
Create a broader network by joining Groups that fit your knowledge
and interests
Educational and corporate alumni groups are prevalent
20. InApps – Share More
Use InApps to:
Find out who’s
reading what
Stay up to date
on buzz about
your company
Share
presentations
with your network
Coordinate travel
for face-to-face
opportunities to
network
21. Jobs
Associate your profile with your posting to generate referrals
Forward job to your network to generate referrals
Your job will appear on your profile and your company’s profile page
22. Company Profile
Ensure your
company is
represented
well – job
seekers are
doing their
research
Customization of
company
profiles coming
soon
23. Events
Create events
Let your network know
your attending
Or presenting
Find events with
people like you
where you can
face-to-face
network
24. 9 Tips in 2009
Add Job Details to Your Profile
1.
Add Education to Your Profile
2.
Choose Your Vanity URL
3.
Import Your Address Book (we do not
4.
spam!)
Install the Outlook Toolbar
5.
Find Answers to Hard Questions (and
6.
answer them too)
Read New About Your Company
7.
(competitors, industry, etc)
Enable Your Public Profile – your
8.
personal brand online
Join relevant company/industry groups
9.
