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The Frosted Kitchen
- 1. The Frosted Kitchen By: Devon Feldpausch, Tyler Steketee, Henry Adktin and Meaghan Yesko
- 2. Agenda • Mission and Visions Statement • Team Member Contributions • Positions in the Company • Location and Store Hours • Services we offer • Competitors
- 3. Agenda Cont. • Our Products • Deals • Advertising • Benefits for our employees • A little about our bakery •Wrap up and questions
- 4. Mission and Vision Statements • Mission Statement – We strive to provide delicious and quality baked goods for our customers at an affordable cost. • Vision Statement – Our mission is to deliver excellent customer service and delightful baked goods that encourages our customers to keep coming back for more and enjoy their time while in the store.
- 5. Team Member Contribution •Meaghan • Product Memo • Letterhead • Made Cupcakes •Henry • Brochure •Tyler • Business Cards • Advertisements •Devon • Sales letter
- 6. Positions in The Company •Tyler • Partial owner • Advertising •Devon • Partial owner • Financial Advisor •Meaghan •Partial owner •Baker •Henry •Partial Owner •Delivery man
- 7. Location •Address •100 Sprinkle Lane, Frostyville, MI 28722 •Right next to Mt. Pleasant •Phone number •313-287-2253
- 8. Expanding • We plan to buy out another company close to the north west side of Michigan • The Costs to buy out the location would be about $525,000 • Reasoning’s Behind Expansion • Close to the Lake • Vacation Point • Tourist Attraction
- 9. How To Afford Expansion • Where would we get the money to start up • Make a pitch competition • Ask money from our parents • Take out a loan to pay our banks back • Each of us take out small loans instead of one big one save us on interest
- 10. Store Hours •Monday-Thursday 9a.m.-6p.m. •Friday 9a.m.-5p.m. •Saturday 11a.m.-5p.m. •Sunday- Closed
- 11. Prices •1 cupcake •$3.00 •3 for •$7.00 •12 for •$30.00 • Milk • $2.00 • Hot Chocolate • $2.50
- 12. Catering/Servicces •Catering •Frost it yourself station •We host birthday parties •Create your own option •Baking Classes
- 13. Packaging
- 14. Competitors •Meijer •Smaller bakeries •The Gourmet Cupcake Shoppe •Kroger •Sweetilicious Bakery •Betty Crocker
- 15. Products • Cupcakes • Milk • Hot Chocolate • All Michigan made products •We make a serious effort to buy locally • Made fresh every morning
- 16. Flavors • Over 50 different kinds of cupcakes • Examples • Cookie Dough • Maple Bacon • Orange Creamsicle • Popcorn • Coconut • Triple Lemon • Cinnamon Swirl • Thin Mint • Pumpkin • Snickerdoodle • PB & J • Carmel Apple • Kit Kat • Black Forest • Raspberry Truffle
- 17. Visuals of Cupcakes Black Forest Carmel Apple Maple Bacon
- 18. Gluten Free •BRAND NEW!! •15 different gluten free cupcakes
- 19. Brochure Front We st r i ve t o pr ovi d e d el i ci ou s a n d qu a l i t y ba k ed g ood s for ou r cu st om er s a t a n a f for d a bl e cost . Services We Offer Cater ing Bi r thday Par ties Decoration station Del ivery (min $7) 100 Spr i n k l e La n e Fr ost yvi l l e, Mi ch i g a n 313- 287-2253 28722
- 20. Brochure Back 1 cupcake $3.00 3 for $7 12 for $30 Milk $2.00 Hot Chocolate $2.50 Birthday Parties $10.00 per person Catering Prices may vary Baking Classes $15.00 per class Pr i ci n g Ba ck g r ou n d Pr om ot i on s Youri f rst cup-cake i s f r e e 20% voff eer y Satuorday fr families Students get day 10%f ovf eer y- t Every 7 h c up-cake i s F R E E The F r ost ed Kitchen was established in 2008. We e have b en i providing the city of Frostyville with delicious cakes gourmet cup-s n ce then. The Frosted Kitchen started small but through our success, a we were able to add c t eering sr vi ces and b a l ki ng cas n ses to our list of services. We hope to expand a d bring o u r cupcakes to the rest of Michigan!
- 21. Advertising
- 22. Our Bakery
- 23. Deals •Your first cupcake is free •Saturdays are 20% off for families •Students get 10% off everyday •Every 7th cupcake is free
- 24. Wrap Up and Questions •Location •Expansion •Prices •Services •Advertisement •Deals