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Myths
Realitiesof Food & Beverage
and Cost
&presented by
Tracy StuckrathCSEP, CMM, CFPM
Thrive! Meetings & Events
@tstuckrath
©December 2015 | Thrive! Meetings & Events | @thrivemeetings
essential learning
components
Plan special
requests meals &
stay on budget
Plan
meeting 

F&B while
fulfilling special
needs.Evaluate Myths
& Realities of
F&B
Buffets and 

Hors d'oeuvres
Receptions are
Less Expensive
than Plated Meals.
MYTH
©December 2015 | @thrivemeetings
REALITY
Buffets and receptions can cost the
same or more than plated meals.
• Depends on the event
• Staffing the same
• Food quantities
• Removing items don't 

affect cost
MYTH
Labor does not
effect catering
fees. 
©December 2015 | @thrivemeetings
• Biggest impact on catering
charges
• Union vs. non-union location 
• Food preparation methods
• Action stations
• On-premise vs. off-premise
REALITY
Labor costs definitely impact 

catering charges.
MYTH
Local Sourcing is 

Cost Prohibitive
©December 2015 | @thrivemeetings
• Corporate policies
• Flexibility
• Commitment of caterer
• Volume
• Customization of menu
• Labor
REALITY
It depends on caterer, local market,
season and amount of product needed.
©December 2015 | @thrivemeetings
MYTH
Restaurants are more
expensive than

off-premise catered
events.
Caterers have to bring “everything.”REALITY
©December 2015 | Thrive! Meetings & Events | @thrivemeetings
MYTH
Guests are not focused on
healthier and smaller portions
©December 2015 | Thrive! Meetings & Events | @thrivemeetings
• 91% healthfulness of F&B
• 82% eating more fruits & veggies
• 69% cutting back on sugar
• 68% consuming smaller portions
• 4:5 trying to lose/maintain weight
• Food types = weight management
REALITY
People are more health conscious and
want to maintain it on the road.
Source: IFIC 2015 Food & Health Survey
©December 2015 | Thrive! Meetings & Events | @thrivemeetings
MYTH
Suppliers are not flexible on
their pricing.
Heating, lighting, labor, season and commodities all affect priceREALITY
©December 2015 | Thrive! Meetings & Events | @thrivemeetings
vegan
MYTH
Special meals for attendee
dietary restrictions cost more.
vegetarian
Kosher
organic
diabetes
egg
allergy
paleo
non-GMO
©December 2015 | @thrivemeetings
• Event F&B History
• Types
• Planning Process
• Quantity
• Customization of menu
• Labor
REALITY
It depends, but it most cases it should
be negligible.
©December 2015 | Thrive! Meetings & Events | @thrivemeetings
MYTH
There is no liability or risk
associated with F&B programs
©December 2015 | @thrivemeetings
• Food Safety
• Workplace Safety Laws
• Disability Laws
• Allergen Labeling Laws
• EU 1169
• Stock Epinephrine
REALITY
There are definitely liabilities that fall
under our duty of care.
©December 2015 | @thrivemeetings
Controlling Costs
• Smaller portions
• Flexibility
• Shorter Events
• Gang/Marry Menus
• Honest with Budgets
• Know Your Waste Factor
• Cut down catering portions
©December 2015 | @thrivemeetings
Controlling Costs
• Partner with Chef
• Help Save Labor
• Variety
• Shorter Events
• Before contracts are signed
• Honest with Budgets
“The shared meal is no small thing. 

It is a foundation…”
©December 2015 | Thrive! Meetings & Events | @thrivemeetings
Michael Pollen
©December 2015 | Thrive! Meetings & Events | @thrivemeetings
(404) 242-0530
tracy@thrivemeetings.com
www.thrivemeetings.com
@tstuckrath
thrivemeetingsevents
Tracy Stuckrath
www.thrivemeetings.com/PCMAmyths

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Myths & Realities of F&B Costs

  • 1. Myths Realitiesof Food & Beverage and Cost &presented by Tracy StuckrathCSEP, CMM, CFPM Thrive! Meetings & Events @tstuckrath
  • 2. ©December 2015 | Thrive! Meetings & Events | @thrivemeetings essential learning components Plan special requests meals & stay on budget Plan meeting 
 F&B while fulfilling special needs.Evaluate Myths & Realities of F&B
  • 3. Buffets and 
 Hors d'oeuvres Receptions are Less Expensive than Plated Meals. MYTH
  • 4. ©December 2015 | @thrivemeetings REALITY Buffets and receptions can cost the same or more than plated meals. • Depends on the event • Staffing the same • Food quantities • Removing items don't 
 affect cost
  • 5. MYTH Labor does not effect catering fees. 
  • 6. ©December 2015 | @thrivemeetings • Biggest impact on catering charges • Union vs. non-union location  • Food preparation methods • Action stations • On-premise vs. off-premise REALITY Labor costs definitely impact 
 catering charges.
  • 7. MYTH Local Sourcing is 
 Cost Prohibitive
  • 8. ©December 2015 | @thrivemeetings • Corporate policies • Flexibility • Commitment of caterer • Volume • Customization of menu • Labor REALITY It depends on caterer, local market, season and amount of product needed.
  • 9. ©December 2015 | @thrivemeetings MYTH Restaurants are more expensive than
 off-premise catered events.
  • 10. Caterers have to bring “everything.”REALITY
  • 11. ©December 2015 | Thrive! Meetings & Events | @thrivemeetings MYTH Guests are not focused on healthier and smaller portions
  • 12. ©December 2015 | Thrive! Meetings & Events | @thrivemeetings • 91% healthfulness of F&B • 82% eating more fruits & veggies • 69% cutting back on sugar • 68% consuming smaller portions • 4:5 trying to lose/maintain weight • Food types = weight management REALITY People are more health conscious and want to maintain it on the road. Source: IFIC 2015 Food & Health Survey
  • 13. ©December 2015 | Thrive! Meetings & Events | @thrivemeetings MYTH Suppliers are not flexible on their pricing.
  • 14. Heating, lighting, labor, season and commodities all affect priceREALITY
  • 15. ©December 2015 | Thrive! Meetings & Events | @thrivemeetings vegan MYTH Special meals for attendee dietary restrictions cost more. vegetarian Kosher organic diabetes egg allergy paleo non-GMO
  • 16. ©December 2015 | @thrivemeetings • Event F&B History • Types • Planning Process • Quantity • Customization of menu • Labor REALITY It depends, but it most cases it should be negligible.
  • 17. ©December 2015 | Thrive! Meetings & Events | @thrivemeetings MYTH There is no liability or risk associated with F&B programs
  • 18. ©December 2015 | @thrivemeetings • Food Safety • Workplace Safety Laws • Disability Laws • Allergen Labeling Laws • EU 1169 • Stock Epinephrine REALITY There are definitely liabilities that fall under our duty of care.
  • 19. ©December 2015 | @thrivemeetings Controlling Costs • Smaller portions • Flexibility • Shorter Events • Gang/Marry Menus • Honest with Budgets • Know Your Waste Factor • Cut down catering portions
  • 20. ©December 2015 | @thrivemeetings Controlling Costs • Partner with Chef • Help Save Labor • Variety • Shorter Events • Before contracts are signed • Honest with Budgets
  • 21. “The shared meal is no small thing. 
 It is a foundation…” ©December 2015 | Thrive! Meetings & Events | @thrivemeetings Michael Pollen
  • 22. ©December 2015 | Thrive! Meetings & Events | @thrivemeetings (404) 242-0530 tracy@thrivemeetings.com www.thrivemeetings.com @tstuckrath thrivemeetingsevents Tracy Stuckrath www.thrivemeetings.com/PCMAmyths