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ICT Venture Gate, 4-5. October 2011, Brussels



                MOVATION
             - Innovation by Design!

                    Josef Noll, CTO,
                josef.noll@movation.no



         'We are called to be
       architects of the future,
           not its victims.''
                   Buckminster Fuller

      An open, user-driven innovation arena to connect innovators with
      competent capital, smart competence and challenging customers


tirsdag 4. oktober 11
Innovation through Collaboration
                                     Statoil    ...
                                                      Nets
                            Opera

                                       Inner Circle                                    eBAN
                           Telenor      Members
                                                                     Business
                                                                      Angels
                    NFR                                              NorBAN
                              Strategic
               NICe           Partners
                                                  Movation
                                                                                   IIP    Artemisia
                                               Stock Exchange
                                                                              Int. Innov.
                        Communities                                             Prog.
   MoMo                                                                                    ETSI
MobileMonday
                                                                   Academia
                              Entrepreneurs                                      MIT

                                                             CWI
                                                                     CTIF




                                                                                                           2
                            Providing the infrastructure for open collaboration                       Oct2011
                                                                                                      Josef Noll
tirsdag 4. oktober 11
Inner Circle Partners




                                                        3
                            Challenging customers   Oct2011
                                                    Josef Noll
tirsdag 4. oktober 11
The Solution!
          An open, user-driven innovation arena to connect innovators with
          competent capital, smart competence and challenging customers




                                                                                 4
      http://innovationstockexchange.no - Shared Thinking at its best!       Oct2011
                                                                             Josef Noll
tirsdag 4. oktober 11
• Supplementary slides




                                             5
                                         Oct2011
                                         Josef Noll
tirsdag 4. oktober 11
Om innovasjon…
     “If things seem under control, you are just not going fast enough.”
                                                             Mario Andretti

     “Only those who will risk going too far can possibly find out how far it is
     possible to go.”                                                T.S. Eliot

     “Test fast, fail fast, adjust fast.”
                                                              Tom Peters

     “Nothing will ever be attempted, if all possible objections must be first
     overcome.”
                                                               Samuel Johnson

     “Opportunity dances with those on the dance floor.”


     “What great thing would you attempt if you knew you could not fail?”
                                                          Robert Schuller

     “You’ll always miss 100% of the shots you don’t take.”
                                                              Wayne Gretzky

                                                                                  6
                                                                              Oct2011
                                                                              Josef Noll
tirsdag 4. oktober 11
The challenge!

    •    More than 49.000 companies started
         in Norway in 2010

    •    Today’s Innovation success rate is
         less than 5%

    •    Less than 20% survive the
    •    first 2 years

    •    More than 80 000 Norwegians are
         millionaries




              How to find, nurture and grow the next winners?
                                                                    7
                                                                Oct2011
                                                                Josef Noll
tirsdag 4. oktober 11
Bridging the gap!
  Investment

          Higher Risk                                           IPO
                                                                            IPO



                                                           Private Equity
                                                         Venture Capital


                                    Seed Venture
                                   Venture Capital
                                    Capital

                         Business Angels
                        Business Angels
                        Business
                        Angels
              Friends, Family
                 & Founders                                             Lower Risk

                                                                                  Time
           Seed         Start-up    Early Growth     Sustained Growth




tirsdag 4. oktober 11
Status Quo

• Norway’s leading open Innovation Centre?
• Over 600 registred members;
       –   Mc2- the first open innovation Stock Exchange
       –   15 Inner Circle partner members
       –   NorBAN – Norwegian Business Angel network
       –   Innovation Forum Norway
       –   An international Partner program




                                                              10
                                                           Oct2011
                                                           Josef Noll
tirsdag 4. oktober 11
!!!!!!!Our!Innova*on!Accelerator!Program
                                           3!A!blueprint!for!con*nuing!success

                                               THE NEED
                               For a faster, more cost effective solution
            SUPPLY                                                                 DEMAND
    Of Qualified great ideas                                                 For Qualified great ideas
                                                   Incentives
                                                 A great Plan
                                               Nominated ideas
       Clear Vision
                                                                                 Inner Circle Partners

                                       Movation workshop Program
       Global market
                                                                                 Business Angels

                                       Movation Scorecard Process

       Great team
                                                                                 VC’s



       Brand Building
                                                                                 Innovative companies



       Action plan ready
                                       Clients gets competent capital            Virkemiddelapparatet




                                    Highly satisfied clients succeed
                                                    and return
                                                                                                            11
                                                                                                         Oct2011
                                                                                                         Josef Noll
tirsdag 4. oktober 11
For all members
                              The Innovation Stock exchange
                                                                      Community
                                            Expert                     activities
                                            voting

       Ideas                                    Business
        from                                     value
    “everyone”




                                                           commu
                                                                   expert    community
      Ideas             Expert evaluation     value          nity
                                                                   voting     incentive
                                                            voting



tirsdag 4. oktober 11
Impact of Movation IAP



                                                                    IAP Entrepreneurs
                                                      •   raise EUR 1 million average




                                                                                        Amount Raised
                                                      •   > 33% succeed in goal
                                                      •   6 months to close deal
                                                      •   pursue best opportunities



                    Average Tech Entrepreneurs
          •   raise < EUR 0,5 million average




                                                                                        &
          •   5% succeed in goal
          •   1 year to close deal




                                                                                        % Success
          •   face lost opportunities




                                                Time & Costs to Funding

        “I believe there’s more innovation ahead of us than behind us”
                                         Jeff Bezos, Founder and CEO,Amazon.com                            13
                                                                                                        Oct2011
                                                                                                        Josef Noll
tirsdag 4. oktober 11
Truls Berg, Oslo – CEO
                        Serieal Entrepreneurs with 10+ start ups behind him.
                        Truls was the founder of Component Software Nordic in 1997 a company which became
                        the leading BI center in Scandinavia and was listed in 2002. Truls has since his exit in
                        CSN used his irresistible engagement in a variety of start-ups. Over the last 5 years his
                        engagement has mainly with open innovation and new methods of founder assitance in
                        a modern network economy.

                        Josef Noll, Oslo - CTO
                        Josef is Chief Technologist in Movation, and professor at the University of Oslo and
                        UNIK. He is co-founder and steering board member of the Center for Wireless
                        Innovation Norway, Mobile Monday Norway, FemtoForum Norway, and supports
                        collaborative innovation amongst entrepreneurs, industry, academia, and association.
                        He is contact to the EU's Joint Undertaking Artemis, standardisation in ETSI, and EU
                        technology platform Net!Works. He was previously group leader/senior advisor at
                        Telenor R&I for the development UMTS. Prior to that he was project manager and
                        researcher at the European Space Agency, ESA:



                        Johan Birger Nymo, Oslo – COO/CFO
                        Birger has worked professionally with nearly every facet of telco related development
                        since 1984. He has operationalized and partly developed a couple of the most
                        successful Norwegian web services, during his time in Telenor. Birger has been
                        responsible for the heavy operation of complex internet solutions in the Telco industry
                        like Telemedicin etc..




                         Erik Aaberg, Oslo – CIO
                         Erik originally has a technical background, particularly within search technology, multi
                         media and internet topology. He was immediately caught by the net in the early 90's -
                         and have stayed there since then. He has worked with internet startups like Schibsted
                         Nett, he was a co-founder of Basefarm (advanced server hosting) and he was the
                         founder of Retriever (the leading media monitoring company in Scandinavia). His last
                         assignment was with Schibsted ASA (no. 1 media group in Norway) - focusing on
                         digital media strategies.




tirsdag 4. oktober 11
NorBAN

                                       A national focal point for the best private
                                                   investors in Norway.

                                     The NorBAN members have joined forces to
                                       become the leading information bank for
                                                 good investments

                                      It is all about increased professionalism for
                                        knowledge-based investments of Business
                                          Angles, providing the best for upcoming
                                         entrepreneurs, our members and Norway
                                                   as a knowledge society



                        Fast, smart and trustworthy from ideas to values!
                                                                                     18
                                                                                Oct2011
                                                                                Josef Noll
tirsdag 4. oktober 11

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Innovation Bors (Stock Exchange, Börse, Børs)

  • 1. ICT Venture Gate, 4-5. October 2011, Brussels MOVATION - Innovation by Design! Josef Noll, CTO, josef.noll@movation.no 'We are called to be architects of the future, not its victims.'' Buckminster Fuller An open, user-driven innovation arena to connect innovators with competent capital, smart competence and challenging customers tirsdag 4. oktober 11
  • 2. Innovation through Collaboration Statoil ... Nets Opera Inner Circle eBAN Telenor Members Business Angels NFR NorBAN Strategic NICe Partners Movation IIP Artemisia Stock Exchange Int. Innov. Communities Prog. MoMo ETSI MobileMonday Academia Entrepreneurs MIT CWI CTIF 2 Providing the infrastructure for open collaboration Oct2011 Josef Noll tirsdag 4. oktober 11
  • 3. Inner Circle Partners 3 Challenging customers Oct2011 Josef Noll tirsdag 4. oktober 11
  • 4. The Solution! An open, user-driven innovation arena to connect innovators with competent capital, smart competence and challenging customers 4 http://innovationstockexchange.no - Shared Thinking at its best! Oct2011 Josef Noll tirsdag 4. oktober 11
  • 5. • Supplementary slides 5 Oct2011 Josef Noll tirsdag 4. oktober 11
  • 6. Om innovasjon… “If things seem under control, you are just not going fast enough.” Mario Andretti “Only those who will risk going too far can possibly find out how far it is possible to go.” T.S. Eliot “Test fast, fail fast, adjust fast.” Tom Peters “Nothing will ever be attempted, if all possible objections must be first overcome.” Samuel Johnson “Opportunity dances with those on the dance floor.” “What great thing would you attempt if you knew you could not fail?” Robert Schuller “You’ll always miss 100% of the shots you don’t take.” Wayne Gretzky 6 Oct2011 Josef Noll tirsdag 4. oktober 11
  • 7. The challenge! • More than 49.000 companies started in Norway in 2010 • Today’s Innovation success rate is less than 5% • Less than 20% survive the • first 2 years • More than 80 000 Norwegians are millionaries How to find, nurture and grow the next winners? 7 Oct2011 Josef Noll tirsdag 4. oktober 11
  • 8. Bridging the gap! Investment Higher Risk IPO IPO Private Equity Venture Capital Seed Venture Venture Capital Capital Business Angels Business Angels Business Angels Friends, Family & Founders Lower Risk Time Seed Start-up Early Growth Sustained Growth tirsdag 4. oktober 11
  • 9. Status Quo • Norway’s leading open Innovation Centre? • Over 600 registred members; – Mc2- the first open innovation Stock Exchange – 15 Inner Circle partner members – NorBAN – Norwegian Business Angel network – Innovation Forum Norway – An international Partner program 10 Oct2011 Josef Noll tirsdag 4. oktober 11
  • 10. !!!!!!!Our!Innova*on!Accelerator!Program 3!A!blueprint!for!con*nuing!success THE NEED For a faster, more cost effective solution SUPPLY DEMAND Of Qualified great ideas For Qualified great ideas Incentives A great Plan Nominated ideas Clear Vision Inner Circle Partners Movation workshop Program Global market Business Angels Movation Scorecard Process Great team VC’s Brand Building Innovative companies Action plan ready Clients gets competent capital Virkemiddelapparatet Highly satisfied clients succeed and return 11 Oct2011 Josef Noll tirsdag 4. oktober 11
  • 11. For all members The Innovation Stock exchange Community Expert activities voting Ideas Business from value “everyone” commu expert community Ideas Expert evaluation value nity voting incentive voting tirsdag 4. oktober 11
  • 12. Impact of Movation IAP IAP Entrepreneurs • raise EUR 1 million average Amount Raised • > 33% succeed in goal • 6 months to close deal • pursue best opportunities Average Tech Entrepreneurs • raise < EUR 0,5 million average & • 5% succeed in goal • 1 year to close deal % Success • face lost opportunities Time & Costs to Funding “I believe there’s more innovation ahead of us than behind us” Jeff Bezos, Founder and CEO,Amazon.com 13 Oct2011 Josef Noll tirsdag 4. oktober 11
  • 13. Truls Berg, Oslo – CEO Serieal Entrepreneurs with 10+ start ups behind him. Truls was the founder of Component Software Nordic in 1997 a company which became the leading BI center in Scandinavia and was listed in 2002. Truls has since his exit in CSN used his irresistible engagement in a variety of start-ups. Over the last 5 years his engagement has mainly with open innovation and new methods of founder assitance in a modern network economy. Josef Noll, Oslo - CTO Josef is Chief Technologist in Movation, and professor at the University of Oslo and UNIK. He is co-founder and steering board member of the Center for Wireless Innovation Norway, Mobile Monday Norway, FemtoForum Norway, and supports collaborative innovation amongst entrepreneurs, industry, academia, and association. He is contact to the EU's Joint Undertaking Artemis, standardisation in ETSI, and EU technology platform Net!Works. He was previously group leader/senior advisor at Telenor R&I for the development UMTS. Prior to that he was project manager and researcher at the European Space Agency, ESA: Johan Birger Nymo, Oslo – COO/CFO Birger has worked professionally with nearly every facet of telco related development since 1984. He has operationalized and partly developed a couple of the most successful Norwegian web services, during his time in Telenor. Birger has been responsible for the heavy operation of complex internet solutions in the Telco industry like Telemedicin etc.. Erik Aaberg, Oslo – CIO Erik originally has a technical background, particularly within search technology, multi media and internet topology. He was immediately caught by the net in the early 90's - and have stayed there since then. He has worked with internet startups like Schibsted Nett, he was a co-founder of Basefarm (advanced server hosting) and he was the founder of Retriever (the leading media monitoring company in Scandinavia). His last assignment was with Schibsted ASA (no. 1 media group in Norway) - focusing on digital media strategies. tirsdag 4. oktober 11
  • 14. NorBAN A national focal point for the best private investors in Norway. The NorBAN members have joined forces to become the leading information bank for good investments It is all about increased professionalism for knowledge-based investments of Business Angles, providing the best for upcoming entrepreneurs, our members and Norway as a knowledge society Fast, smart and trustworthy from ideas to values! 18 Oct2011 Josef Noll tirsdag 4. oktober 11