3. NOW THE LONG ANSWER….WHILE THERE IS NO SURE-FIRE RECIPE FOR CREATING A SUCCESSFUL VIRAL VIDEO, HERE ARE A 10 ELEMENTS OF SUCCESS TO MAXIMIZE YOUR CHANCES
4. 1Targeting needs to be baked in at the content creation stage, not tacked on during the media planning process.
That way, every opportunity that relies on user invitation, choice, engagement and advocacy will increase the probability of an impact being an impact against the brand's target group.