Global Business in the Media Mix: How Nissan and Other Firms are Driving D-I-Y News-making

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Institute of Contemporary Asian Studies (ICAS) at TUJ

Educación Tecnología Empresariales

Nissan Global Media Center Temple University Japan October 12, 2011

The Newsroom April - August Multimedia Content -Nissan 3-11 Recovery -EV/Zero Emission -Earnings/MTP/AGSM -Features/Breaking News Interviews Global Events Motorsports Social Media - Twitter/YouTube Live Broadcasts

The Global Newsroom From September Multimedia Content -World Story/Power 88 -EV/Zero Emission -Earnings/MTP/AGSM -Features/Breaking News Weekly Live Interviews Social Media/Blogs -LEAF for Tohoku Expanded Motorsports Global Editorial Calendar

Multimedia News Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Global Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],NISSAN GLOBAL WORK FLOW

Media Center Buzz ,[object Object],[object Object],[object Object]

Global Editorial Calendar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Nissan Global Media Center ,[object Object]

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