Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (19)
Destacado
Similar a Social Media for Employer Branding and Product Launching
Similar a Social Media for Employer Branding and Product Launching (20)
Último
Último (20)
Social Media for Employer Branding and Product Launching
- 1. Social Media in Employer Branding and Product launching Tung Le
- 9. What is ROI of your mobile phone?
- 10. “ It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” - Charles Darwin
- 11. Change Process Kotter 1996
- 12. The Fortune 500 and Social Media report Nora Ganim Barnes 2009
- 13. The Fortune 500 vs Inc 500 Of all 173 responded companies with Twitter accounts, 120 (69%) consistently responded and updated. Nora Ganim Barnes 2009 The uses of Social Media in 500 fastest growing companies in the US
- 15. Survey from 116 companies in Europe
- 16. Benefits of Social Media Report from Mckinsey based on interview with nearly 1700 executives across industries all over the world about their perspective on Social Media Mckinsey report
- 18. How companies use Social Media Video sharing wikis and social networking works well with internal and customer related areas. Meanwhile, the uses of SM in working with partner still limited Mckinsey report
- 19. How companies use Social Media Alison O'Brien
- 21. SM in different industry and culture In Manufacturing industry, internal use of SM is handled quite well. Besides, Working with partner not good as expected? Point to improve? Mckinsey report
- 27. Employer Branding SM is all about social and relationship. Thus, firm should show they care about current and future employees. For instance, using company account to tweet casually to employees.
- 32. - Up to date and get notified with the latest version - One source of information - Information can be accessed, tagged, voted and found by others - Easy to access and edit - No information deleted – restore always possible Supports discussions Source: www.acando.com
- 36. Let’s get start!
Notas del editor
- http://www.youtube.com/watch?v=6ILQrUrEWe8
- http://www.youtube.com/watch?v=ypmfs3z8esI
- Freedom should be the most important. Immediately respond and more focus since its simple and concise. Customer feel they are valued that drive to customer satisfaction -> loyalty
- Trying to connect and bridge the gap between current and future employees.
- Blog should be up to date, attractive design, topic interested to students, proper keyword for SEO
- People sometime get bored with Linkedin because it is mostly about professional and serious thinking.
- Strong tie: group editing – google doc Weak tie: twitter – got link you couldn’t know, got to know people can’t know Potential tie: Blogoshere – find people interested in what you interested in Innovation. Put a blog, people commented and found themselves friends. None tie: Prediction market – collective intelligence Strangers produce better prediction (poll, survey) than professional work together forecast. Prediction markets (also known as predictive markets, information markets, decision markets, idea futures, event derivatives, or virtual markets) are speculative markets created for the purpose of making predictions. Assets are created whose final cash value is tied to a particular event (e.g., will the next US president be a Republican) or parameter (e.g., total sales next quarter). “Wikipedia” Google uses a prediction market internally to predict launch dates and other strategic events.
- Weak ties are strong. Weak-tie, Potential or even none-tie networks are great places to look for valuable knowledge, innovation and inspiring people. And ESSPs is a great tool for building, maintaining, and exploiting networks of weak ties. ESSP - technologies that support collaborative work without pre-defining its structure. Structure in this context means workflows, roles and responsibilities, interdependencies, and decision rights. ESSPs like wikis, blogs, social bookmarking and social networking software, Twitter, and prediction markets first became popular on the Internet and came to be labeled “Web 2.0.” 1973 The Strength of Weak Ties1Mark S. Granovetter Johns Hopkins University
- Podcasting: Make it easier (over video bandwidth concerns, convenience for mobile phone) for audiences to receive the latest business and technology research .