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Vietnam Market Overview Q1 2013
1. insights@inmobi.com @InMobiwww.inmobi.com / /
+3.3
72%Ad impressions on
InMobi network
in Vietnam are
on mobile websites.
28%
Ad impressions on
InMobi network
in Vietnam are
on mobile apps.
Apple iPhone
Samsung Galaxy Y
Apple iPad
Nokia classic
Nokia X2-01
VIETNAM MARKET OVERVIEW
Handset Share Of Impressions Manufacturer’s Share Of Impressions
40.6% 7.4%
Tablets and
Connected Devices
Smartphones
Mobile
App
Mobile
Web+
13.0
+ 2.0
30.1% 25.2% 15.5%
AndroidNokia OS iOS
-0.7
+11.3
+3.6
52.0%
Feature
Phones
–
15.0
2.1%
11.2%
6.2%
3.9%
2.6%
Android continues to grow
and is catching up with
Nokia in the OS race
Device Share Of Impressions
37% 28% 15% 3% 1%
2%
Others-6.1 +0.1 +3.6 -1.4 +0.0 +0.5
12%
OS Share Of Impressions Key Insight for Q1 2013
Q1 2013
+ - Percentage point change since Q4 2012
Q1 2013 Since Q4 2012
Since Q4 2012
Q1 2013 Q4 2012
+ - Percentage point change since Q4 2012
Q1 2013