Rentalcars.com has scaled to become the third largest online travel agency in the world through a focus on product, being truly global with operations in over 160 countries, and having over 1500 employees across several offices worldwide. As companies scale, they must consider exploring all growth opportunities including category and international expansion through strategies that can be intent tested and create a long-term legacy rather than just short-term success.

1. Past The Initial Flywheel
What companies can learn about product scaling?
Supriya Uchil

2. Supriya Uchil
Chief Product Officer
at Rentalcars.com since Oct 2016
Scotch
Chief Product Officer
at Uchil Household since March 2014

3. Grew up in lovely India

4. Arrived in
the USA

5. Worked for a number of
startups in San Francisco

6. Creating product at Amazon
10 Years

7. Start up years

8. Why Rentalcars.com?

9. Which city should I pick?
Seattle Manchester

10. • Third largest online retailer in the world (PCLN)
• Sister to Booking.com
• Product Centric Company - very open to change
• Truly global - 50K different locations, 900 suppliers in
163 countries
• 1500 employees across London, Manchester, Sofia,
Barcelona, Fukuoka.

11. Initial Flywheel

12. Your effective flywheel

13. REVENUE
Birth DeathTIME
Your intended path
🍹🍻🍷
Why you drink!
Your actual path
Your company’s growth

14. Working super
hard hoping for a
different outcome

15. Your Board of directors
Your Customers
Your partner
Your dog

16. Are you exploring all
opportunities?

17. Do you know when to
give up?

18. Category expansion

19. International expansion

20. Strategy
• Wikipedia: a plan of action designed to achieve a
long-term or overall aim
• Michael Porter: choosing a unique and valuable
position rooted in systems of activities difficult to match
(not operational efficiencies)

21. Can you intent test your
strategies?

22. What does the horizon of
success look like?

23. Expand from 7 to 20-30 year
horizon

24. Are you creating a company or
a legacy?

25. Thank you for listening.
Supriya Uchil - SupriyaUchil@rentalcars.com

26. Any questions?