Story of Two Farmers and their cocks.

1. The Big Cock vs Small Cock
A Crash Course on Elementary Marketing
by
Merih

2. Once there was a man living in a farm.
This man had a huge cock.

3. One day, he decided to take his huge
cock, into the town market.
Initially, a few people noticed the man
and his huge cock.

4. But people started to tell each other
about the man and his huge cock.
So, next week more people came to
see the man and his huge cock.
And the other week more.

5. Marketing Lesson #1;
“Word of Mouth”
is still the biggest
marketing tool out
there.

6. The farmer and his huge cock has become
the biggest attraction in the marketplace.
Both the farmer and his huge cock were
very proud.

7. Until one day…

8. That day, another farmer came into the
market. He opened his stall right next to the
farmer with the huge cock.

9. This man had a very small cock.

10. The huge cock looked and laughed at the
small cock.

11. So, a few people noticed the man and
his small cock.
And they laughed hard at the man and
his small cock.

12. But suddenly, the small cock started to
sing.

13. People were amazed with his voice
and the way he sang.

14. So people started to tell each other
about the man and his small cock.
So, next week more people came to
see the man and his small cock.
And the other week more.

15. Small cock had many other attractions
which drew the crowd crazy and where
the big cock could only sit and watch.

16. Marketing Lesson #2;
If you have
something interesting
to show, then show it.

17. The farmer and his huge cock were not the
biggest attraction in the marketplace
anymore.

18. But the other farmer and his small cock
were. And they remained that way as the
man and his huge cock left the market and
didn’t come back again.

19. Until one day…

20. While the small cock was at his show
again, a woman came out of the crowd
and shout…

21. “I want to see the big cock”.

22. Everybody stood still.
And started to shout altogether:
“We want to see the big cock”.

23. Having heard all about this the farmer and
his huge cock returned to the market again.

24. Marketing Lesson #3;
Customer is the
queen. Always satisfy
your customers.

25. Now half of the crowd were watching
the huge cock while the other half were
watching the small cock.

26. Having thought about the situation small
cock had an idea. He asked the huge cock
to make an alliance. The huge cock asked
“what is that for”? The small cock said;
“People who see us together will be even
more amazed about the difference of
size, and we will have even more admirers”.

27. So they’ve agreed and started to act
together.
And yes, even more people came to see
them.

28. Marketing Lesson #4;
And yes, alliances
can increase your
customer base.

29. Both farmers, small cock and the huge cock
happily lived ever after.

30. Marketing Lesson #5;
Do not forget to register
your customers
whenever they come to
watch your act.
Establish a database.