Phoenix high life @ lower parel

1. PALLADIUM
Group Members:
Shruti Gundal M1247
Tushar Kharate M1254

2. About Palladium Mall...
• It is Mumbai’s, first luxury and premium luxury retail
and entertainment destination, appropriately
christened, ‘Palladium’.
• Located in Central Mumbai at Lower Parel.
• Palladium is a very unique design expression and
stands out making a statement in the architecture of
the city.
• Having comprehensive luxury labels, high fashion
brands, cafes, fine dining restaurants, a stand-up
comedy venue, spas and salons making Palladium, truly
the one of its kind luxury retail space in India.

3. • It houses about 92 stores spread across 4 levels.
• Palladium was conceptualized in 2003 and it
opened its doors to customers in 2008.
• Presently, it houses anchor stores like
Burberry, ZARA, Gucci and multi-brand outlet - The
Collective.
• Accommodating luxury brands like Paul
Smith, Jimmy Choo, Tumi, Bottega Veneta, Hugo
Boss, Emporio Armani, Chanel, Paul &

4. • Premium brands like Swarovski, DKNY, Diesel, Steve
Madden to designer labels like Satya Paul, Anita
Dongre and Rohit Bal.
• Palladium also provides high fashion like
Mango, Aldo, Vero Moda, Super
Dry, Chemistry, Jack & Jones along with a wide array
of cosmetic and skin care brands like MAC, Estee
Lauder, Clinique, The Body Shop and a salon - Jean
Claude Biguine.

5. A Wide Shot of Palladium Mall

6. Main Entrance...

9. Promotional Activities Carried Out At
Palladium Mall

10. Entertainment For The Visitors

12. BRANDS ON GROUND FLOOR

19. What we interpret from ground floor:
• The ground floor consist of mainly most
PREMIUM brands.
• It consist of Brands like
Armani, Gucci, Zara, Diesel, Hugo
Boss, Burberry, etc.
• The ground floor doesn‘t have any Indian
Brand & these Brands are all internationally
acclaimed Brands.

20. Moving towards first floor....

21. Brands on First Floor....

24. BRANDS ON 2ND FLOOR…

29. BRANDS ON 3RD FLOOR…

30. Flooring ???

39. • As we were moving up from the ground floor to the
last floor, what we observed that the Brands started
getting less premium (*Still we can’t afford ;) ).
• Some Indian brands can be seen on 2nd & 3rd Floor.
• Lighting & Flooring were different in different
shops and ambience were maintained according to
it.
• Mood Lighting along with yellow lighting can be
commonly seen in many of the shops.

40. Some Question that are running in our
mind...
• What is the Rent system of shops on ground
floor, 1st , 2nd , & 3rd floor.
• Footfall was comparably less as compared to other
mall which is situated there.

41. THANK YOU