2. Company’s Introduction
• Founded in 1929 by Chauhan family of Vile Parle
• Parle Products has been India's largest manufacturer of biscuits
and confectionery for almost 80 years. Makers of the world's
largest selling biscuit, Parle-G, and a host of other very
popular brands, the Parle name symbolizes quality, nutrition
and great taste.
13. Marketing Mix of Parle Products Limited
• ParleBiscuits :
Product Levels:
• 1) Basic product- Parle biscuits is to satisfy hunger of the consumer
• 2) Expected product- The consumers expect the product to have a
good taste and also give nutrition.
• 3) Augmented product- Parle-G biscuits increase a person’s energy
levels. Hence exceeds customer’s expectations.
14. Parle G
• Product –Maturity Stage
• Pricing Strategy:-
Market Penetration
• Promotion mix:-
Advertising- Television,Radio, Print Ad.
Public Relation- Parle-G sponsored the tele-serial of the Indian
superhero, Shaktimaan.