Media is controlled by powerful corpration

Nguyen Thi Tuyet Mai Do Thi Huong Giang Pham Kieu Huong Nguyen Thi Ngan Ha Thi Tam

Media is controlled by Powerful Corpration

Relationship ,[object Object],[object Object]

M edia bring s b enefit s for C orporation s Connect Corporation’ s Products Customers get information easily Attract new potential customer

C orporation s bring s b enefit s for M edia Long-term advertising contracts Gain a huge profit

COCACOLA COMPANY PROBLEM ,[object Object],Spends huge amounts of money to publish their brand

Large impact of Coca-Cola Corporation on media’s program ,[object Object],[object Object],[object Object],[object Object],[object Object],Broadcasting in media

Coca-Cola has been criticized for alleged adverse health effects Osteoporosis in older women Obesity in both children and adults

The large impact of coca cola on media Consumer’s responses ,[object Object],[object Object]

Vedan Company problem ,[object Object],[object Object],[object Object],[object Object],On the 4 th of July, 2008 According to estimates Vietnam Ministry of Natural Resources Discharge about 5000m3/day into the river

Fact and Situation ,[object Object],14 years

Fact and Situation(ctn.) ,[object Object],[object Object],MEDIA POWERFUL VEDAN

Vedan brings benefit for media So Vedan provides a lot of benefit for the media

what did media choose? ,[object Object],[object Object],All of these factors demonstrate that the media is controlled by Vedan

Solution restrictive policies to control reinstatement ownership rules curtail the domination of the market for media ensure the rights of audiences or customers

Solution Encourage a much wider range of forms of Ownership of Media Attractive component of such natural balance of organizational forms

Media is controlled by powerful corpration

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