1. Skyfall synergy&crossmediaconvergence inks
Social media
(apple)
Movie website - youcan be part of mosaicmade up of fans – you can uploadyour
photo,searchit and thenshare itvia social networkingsites
Twitterpage (official andfanbasedandlinkedtowebsites)
Facebookpage “
App– youcan downloadposter (andalsopurchase special editionpostersoniTunes)
FirstBond movie inthe social mediaera (isthatlinkedtothe fact that it isthe most
successful bondfilmyet??) (alsohasamaincharacter who isa geniuscomputerhacker
whocompareshimself tomarkzuckerberg(ownerof facebook)
http://www.livemint.com/Consumer/PGuVKt6Gn5NifJmtdAOXDN/Skyfall-is-the-first-
social-media-Bond-movie.html
In October,there were 1.5millionmentionsof the film(social networking) toprove that
consumerscan generate buzz
ADELE
theme song
Leakedonline inearlyOct……notclearif genuine leakorpart of marketing
Adele performeditatthe Oscars <iframe width="560"height="315"
src="http://www.youtube.com/embed/U9iYfamfByA"frameborder="0"
allowfullscreen></iframe>
AWARDS:
Oscar – best song <iframe width="560"height="315"
src="http://www.youtube.com/embed/FN0VgWKK7_Q"frameborder="0"
allowfullscreen></iframe>
GoldenGlobe –best original song - <iframe width="560" height="315"
src="http://www.youtube.com/embed/770oqV1VvcU"frameborder="0"
allowfullscreen></iframe>
Brit – best britishsingle
……….notice adele thanksSonyPictures&MGM!
Wentto #1on iTuneswithin10hoursof beingreleased
Part of Columbiarecords…..subsidiaryof SonyMusicEntertainment(parent) –whoare
ownedby…….Sony! (verticallyintegrated)
COKE ZERO
(viral video)
‘Unlockthe 007 inyou’campaign……Located inAntwerpcentral stationinBelgium
(whichgot3.5 millionviews in5days!)…….people will share thisviasocial network(on
youtube)…….thewinnergotticketstopremier…..aimedatmale audience

2. <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/Vtz4qL4-
hNE” frameborder=”0”allowfullscreen></iframe>
<iframe width=”560” height=”315”
src=”http://www.youtube.com/embed/RDiZOnzajNU”frameborder=”0”
allowfullscreen></iframe> coke & youtube!
<iframe width=”560” height=”315” src=”http://www.youtube.com/embed/it1SU-w-mI8”
frameborder=”0”allowfullscreen></iframe> makingof (the one above)
HEINEKEN 45 milliontobe part of bond!
<iframe width=”560” height=”315”
src=”http://www.youtube.com/embed/VHz30rlNHCc”frameborder=”0”
allowfullscreen></iframe>
Crack the case – facebookapp (uploadpicture andthencomplete seriesof tasks)
OMEGA Watches
http://www.omegawatches.com/gents/product-presentations/planet-ocean-skyfall
<iframe width=”560” height=”315” src=”http://www.youtube.com/embed/-l0ZntP9cKo”
frameborder=”0”allowfullscreen></iframe> withpartsof film
OPINail
varnish
http://www.opi.net.au/skyfall.html
SONY
PRODUCTS
(all part of same
conglomerate!)
Xperiasmartphone
-exclusive 007ringtonespreloaded
-multiplejames bondthemesandscreensavers
-exclusive pre loadedimagestakenfromproductionset(hasinfogeotaggedsoyou
knowthe locationitwas made)
-makesbuyereligible for007 legendsvideogame free of charge (conditionsapply)
<iframe width=”560” height=”315” src=”http://www.youtube.com/embed/eWj3-
5MtTxA” frameborder=”0”allowfullscreen></iframe>
Vaio
007
LEGENDS
(video
game)
PS3
Xbox
Wii u
http://www.facebook.com/007LegendsGame
<iframe width=”560” height=”315” src=”http://www.youtube.com/embed/gzpixGFf4j4”
frameborder=”0”allowfullscreen></iframe>
DistributedbyMGM Interactive (subsidiaryof MGM= verticallyintegrated)
RANGE
ROVER
<iframe width=”560” height=”315” src=”http://www.youtube.com/embed/asc_iWH-r3s”
frameborder=”0”allowfullscreen></iframe> harrods
http://www.youtube.com/user/LandRoverUK?v=x7-BhFMNLHA advert
HONDA Facebookcampaigninwhichshowedbehind-the-scenesfootage andimages.

3. Facebooktabgave detailsof the bike usedinthe film (alsolinkswhichredirecttotwitter
page.
QuestionbasedcontestwhichgiveswinnersaBondexperience weekend.
http://www.honda.co.uk/campaigns/2012/skyfall/
VISIT
BRITAIN
Contestantscompleteaseriousof missionstounlockahiddenlocationof arogue agent
– winnergetsluxurytriptoUK and live like Bond!
http://www.007.com/visitbritain-unveil-bond-ad/
<iframe width=”560” height=”315”
src=”http://www.youtube.com/embed/HpF0HCTKIIE”frameborder=”0”
allowfullscreen></iframe> promotional advert
http://lovewall.visitbritain.com/agentuk/ competitiontounlockcodes (designedby
creative agencyBrand42)
http://www.thedrum.com/news/2012/10/05/visit-britain-launches-global-agent-uk-
skyfall-spy-campaign (in21 countriesandlaunchedOct5)
http://www.dailymail.co.uk/travel/article-2211720/Skyfall-James-Bonds-50th-
anniversary-used-launch-new-British-tourism-campaign.html
OLYMPICS
(connected
with
visitbritain)
MASSIVEglobal
audience!
(months before
film release)
<iframe width=”560” height=”315”
src=”http://www.youtube.com/embed/xW5abat5NEU”frameborder=”0”
allowfullscreen></iframe> (withDaniel craigescortingherandthe musicat 4:45
secondsin)
SkyTV http://skymovies.sky.com/skyfall
1) In skystore (payper view andbuy?)
2) Extra bonusfeatures(onsetfootage etc)
http://skymovies.sky.com/sky-movies-007promotional package forALL007 stuff….you
couldwatch these ondemand (whichwouldresultinbuzz/hypeabout
skyfall….marketing!)
http://blogs.telegraph.co.uk/news/danhodges/100204072/skyfall-failed-at-the-oscars-because-it-is-
ridiculous-and-overhyped-and-its-james-bond-is-a-weary-anachronism/ noteveryone likesit…..