Greed Or Green Reset 2009

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Yvette Pasman

Wat vinden we van 'groen' in merk/communicatie en organisatie?

Empresariales Tecnología

AANLEIDING

DE ECONOMISCHE CRISIS
MAAKT DUIDELIJK:

RECORDWINSTEN EN
HET GROTE GRAAIEN
KAN EN HOEFT NIET MEER

GREEN
IN DE KERN VAN JE ORGANISATIE
IN JE DNA
IN JE MERK

PROBLEEM

JE BENT GEWEND OM OP KORTE
TERMIJN RESULTAAT TE BOEKEN
TE SCOREN
BETER TE ZIJN DAN DE REST

UITDAGING

HOE VOORKOM JE DAT JE ALS
ORGANISATIE/MERK IN DE VAL TRAPT
VAN GREENWASHING?

HOE ZORG JE ALS ORGANISATIE/MERK
VOOR GESLAAGDE GELOOFWAARDIGE
BOUW OF TRANSFORMATIE?

RE:SET

GREED VERSUS GREEN? WIE GEBRUIKT
WAT IN MERK EN COMMUNICATIE?
WAT VINDEN WE ERVAN? WAT
KUNNEN WE ERMEE?

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