Traditional SIP Trunking offerings have not evolved to keep pace with the modern expectations and requirements for the buyer. From painfully slow procurement processes, capacity limits, limited global reach and features that haven’t been updated in years, existing offerings have not changed in a decade. This webinar will explore alternative approaches that can overcome these challenges while saving you time and money.

1. SMARTER SIP TRUNKS
6 Ways To Save Time
and Add Features
t

2. MEET OUR SPEAKERS
t
DR. BRENT KELLY
AL COOK
Principal Analyst
KelCor, Inc
Director Product Marketing
@calozpom
Twilio

3. SIX CHALLENGES IN SIP TRUNKING
t
44-7981-897555
Pricing/Provisioning
Going Global
Disaster Recovery
99.9% 97.9%
99.8% 3:01:45
Monitoring
SMS
3:22:15
2:50:21
3:22:15
Recording
99.4%
98.3% 98.5%
98.6%
44-7981-897555

4. TRADITIONAL PRICING AND PROVISIONING
PRICING
PROVISIONING
t
! Monthly component: $9.95 to
$19.95 typically
! Usually per port or circuit
! Multi year term
! Inbound calling is often, but
not always free
! On-net calling between
locations is often free
! Metered rate for
! Outbound calling
! International calling
! Toll free
! May take weeks or months
! Careful “busy hour” planning
required
! Typically a contract required
(often three years)
! Moving DID numbers typically
takes weeks to a month
44-7981-897555
44-7981-897555

5. TRADITIONAL PRICING AND PROVISIONING
PRICING
PROVISIONING
t
! Unlimited Concurrent Call
Capacity
! No per channel fees at all
! Entirely elastic per minute
pricing
! No contracts. No minimum
terms.
! Instant Provisioning via
portal or API
! Provision new trunks or
new numbers in seconds
44-7981-897555
44-7981-897555
THE TWILIO WAY

6. GOING GLOBAL
MULTIPLE GEOGRAPHIES
t
! Need to work with service
providers in each
geography
! Pricing will vary
! Provisioning time will vary
! International charges
become important
! Obtaining phone numbers
in various countries will
require different
procedures in different
geographies

7. GOING GLOBAL
THE TWILIO WAY
t
! Provision numbers in 50
different countries on one
trunk
! Automated routing to
nearest Point of Presence
for minimal latency
! Automated selection of
upstream carriers to
couple best quality and
lowest latency

8. DISASTER RECOVERY
WHEN THE NETWORK GOES DOWN…
t
! Some, but not all, providers
provide in-bound disaster
recovery capabilities
! These typically involve
re-routing calls when the IP
network is down
! Several providers suggest a
PSTN backup or redundant
IP links using different
carriers

9. DISASTER RECOVERY
THE TWILIO WAY
t
! Can define alternate SIP
endpoint to connect to
! Alternatively can define full
TwiML Scripts to fully
control call flows
! Replicate IVRs or take
caller details for a call back
! Even failover to a full
WebRTC cloud solution
! Also support NAPTR and
SRV for load balancing
across enterprise
equipment

10. MONITORING
MONITORING THE SIP TRUNK
t
! Most providers offer some
type of monitoring portal,
but monitoring is often not
a highlighted capability
! Typically usage and CDR
records
99.9% 97.9%
99.8%
! Some provide more
complex monitoring,
including billing breakouts
! Important to put in an SBC
as a demarcation point
(helps with debugging
problems)
99.4%
98.3% 98.5%
98.6%

11. MONITORING
THE TWILIO WAY
t
! All the usual stuff:
! Real time dashboard
! Logs available for
download
! Plus:
! Threshold based
alerting
99.9% 97.9%
99.8%
! Defined at any level of
granularity by sub-account
99.4%
98.3% 98.5%
98.6%

12. SIP TRUNKING AND SMS
SMS?
t
! Few providers offer SMS
capabilities with their SIP
trunks
! If it is offered, it is usually an
additional charge

13. SIP TRUNKING AND SMS
THE TWILIO WAY
t
! Numbers in most countries
are SMS enabled by default
! Numbers in North
America are also MMS
enabled
! Toll-Free numbers can be
SMS enabled
! Accessed via the Twilio API,
making it simple and quick
to get started with
integrating SMS

14. SIP TRUNKING AND RECORDING
CALL RECORDING
t
! Basically two options
! On-premises
recording hardware
and software
! Cloud recording
capability
! Where recording occurs
depends upon
! Previous investments
! Security
! Preferences on where
services reside
! Rapidity of
deployment
! Recording is almost always
an additional charge
3:22:15
2:50:21
3:22:15
3:01:45

15. SIP TRUNKING AND RECORDING
THE TWILIO WAY
t
! Zero CapEx or per-number
fees
! Charged on a low per-minute
rate for recording
! Cloud archiving of
recordings also available,
also at per minute rate
! Call Recording follows
entirely elastic pricing
model
! Recorded calls can be
transcribed if desired
3:22:15
2:50:21
3:22:15
3:01:45

16. www.twilio.com/sip-trunking
webinars@twilio.com
t