1. Connected Reading Revolution Christophe F. Maire – Founder & CEO Barcelona, MWC, Feb 2010

2. Introduction A few words about txtr’s DNA © txtr GmbH, 2010 2

4. Simple touch menu

6. Extreme simple UI

8. Elegant user interface

9. iTunes = end-to-end experienceMajor market categories transformed by shift to digital Simple devices with value added services attached © txtr GmbH, 2010 3

10. Market Environment The Gigantic Print Publishing Industry Of Approximately 300bn EURWorldwide Will Step By Step Become Digital eBook Sales forecast (worldwide) Print publishing industry turnover by segments (worldwide) Total industry  9bn USD Newspapers 111 bn EUR 291bn EUR Magazines CAGR 94% 95 bn EUR Books 83bn EUR 323m USD Source: In-Stat, 2009 Source: Own estimation based on EurostatNew Cronos Database, 2005 © txtr GmbH, 2010 4

11. Market Environment Two Factors Behind Current eReading Revolution Connectivity eInk, Mirasol, PixeliQ..

12. Jesus Tablet = Monotheism in eReading? More Home Appliances! ePub ! Rich Format! © txtr GmbH, 2010 6

13. Market The Market For e-Reading Is Segmenting – Different Screen Technologies For Different Use Cases Mirasol Liquivista E-ink Readability Bus. Docs Books Newspapers Magazins Less energy consumption Plasma | TFT Low End Experience Rich Media Video etc. B/W Color Speed of screen rendering © txtr GmbH, 2010 7

14. txtr = Connected Reading Software Stack

15. Product Offering txtr Offers a Complete Software Stack for ePaper and Blueprint for Dedicated Reading Devices txtr Reader 6‘‘ txtr Reader 10‘‘ 3rd Party Readers Smartphone Apps Desktop Clients / Tablets C PHP txtr Reader Client iPhone Client Android Client Default Client Adobe AIR C PHP Fedora Linux T3 Renderer T3 Renderer Fedora LinuxWebkit 3rd. party OS iPhone OS or Android Desktop OS or iPhone OS* * iSlate probably iPhone OS-based JSON / SOAP / REST-XML / AMF / HTML 3rd partyapps txtr Reaktor Payment Advertising DRM SIM Management © txtr GmbH, 2010 9

16. Product Offering iPhoneand Android txtr clients Supporting Adobe DRM txtr GmbH, Berlin 2010

17. Product Portfolio txtr Offers Its Partners A Compete Solution For Digital Reading – Including eReader device Wireless Service Cloud – ‘Digital Vault’ Content Reading Clients txtr Reader txtr.com ‘iTunes in the cloud’ Wireless Connection Paid content txtr Store Multi Access Support Over the air connection Own Documents Desktop Client Smartphone Clients Internet connection txtrClipper UploadTool Fully brandableinfrastructructure for Operators / Publishers © txtr GmbH, 2010 11

19. Full support for news business model such as various subscriptions in March 2010

20. Full storage and library functionality for purchased books and newsBooks Newspapers Documents Magazines 12 The txtr Store is fully brandable!

21. Telecom Operator Solutions Telecom Operators Have A History Of Missed Business Opportunities Missed Business Opportunities By Telecom Operators Music Ringtones Navigation Don‘t Miss eReading ! © txtr GmbH, 2010 13

23. New eReading revenues streams for operators

24. Reading content revenue share: Reading content (ebooks, news, magazines) is highly differentiated and allows for high margins with very little traffic requirements

25. ‘Readberry-Model’ = Synchronization revenues:txtr offers a premium push service for any content onto the reading device incl. groupware functionality : own documents, blogs, promotions, advertising. Loading… Operator branded eReader including branded OS Operator branded eBook store Revenue Streams For ReadingSubcription Model Content Sales Model © txtr GmbH, 2010 14

26. txtr Readers The txtr Product Family – New Devices in Preparation & txtrReader Color txtr Reader 6’’ txtrReader 10’’ touch 2010 2010-11 2011 - 2012 Simple but eleganteReader with txtr storeover the air connection Larger display,Proprietary sensor touch technology Vertical solution based on txtr SDK © txtr GmbH, 2010 15

28. Impact of eReading very Broad Reading Is The Key To Knowledge Acquisition READING VIDEO 60% 10% 30% FACE-TO-FACE COMMUNICATION

29. Connected Reading In Education Great Potential for improving Learning Teacher Students Students Students

30. “Finding ways to engage students in reading may be one of the most effective ways to leverage social change." OECD (2002). Reading For Change: Results from PISA 2000, published by the Organisation For Economic Co-operation and Development.

31. The demise of the Newspaper matters..

32. Connected Reading Brings Bookstores / Kiosk To People

34. Christophe F. Maire | CEO – txtr.com Mail: christophe@txtr.com | twitter: @christophex

35. txtr GmbH Rosenthaler Straße 13 10119 Berlin, Germany www.txtr.com