27. Engaging vs. Non-engaging
7%
40%
6 274 people saw this post
24 clicks
38 176 people saw this post
331 clicks
5.7x Reach Difference 3x CTR difference
41. Sum-up & recommendations
› ROI in social is first about getting Engagement, then ROI
› Create content that stands out in the newsfeed
› Monitor several metrics and aspects in social media
› See what works for others and when it works for them