Tyler Barnes is a highly motivated marketer who has 5 years of social media experience managing accounts for businesses and organizations. He presents a proposed social media strategy for Houlihan's that focuses on building identity, community, trust, retention, and reward through tactics like blogging, videos, promotions, and community engagement over a one-year period. Tyler emphasizes his skills in social media management, communication, and technical capabilities.

2. WHAT MAKES ME STAND OUT?
“Tyler is a highly motivated individual and a classic connector.” -Dustin
Kluttz, former business partner
“Tyler is able to communicate his ideas and inspire others to do their best.
And…he’s fun!” -Buzz Hume, former co-worker
I love marketing. I’m a foodie. My voice is incredibly loud. Challenges
are exciting. Friends think I’m enjoyable to be around. Lobsters scare
me. Technology comes naturally to me. I can read a crowd. I’ve lived in
CHINA for 3 years. I hate tomatoes. I work efficiently. Effectiveness
is always my goal.
I can do great things for Houlihan’s, I just need you to give me a
CHANCE.

3. CAREER EXPERIENCE
Social Media Experience: 5 years
• created and maintained social networks for personal brands, local
businesses, and national campaigns
• Created in-depth social media strategies for small and large businesses
• Created and implemented promotional campaigns targeted at diverse target
markets utilizing demographic research
• Created and executed corporate and personal blog campaigns
• Utilized social media research and created company policy following social
media strategy
• Distributed a monthly blog calendar for employees to participate regularly in
company communications
• Organized all agency meetings to teach and involve staff members on the
benefits of engaging in social media

4. TECHNICAL CAPABILITIES
Social Media Management tools utilized:
•Hootsuite
•CoTweet
•TweetDeck
Digital Monitoring suites utilized:
•Social Radar
•Radian6
•ReviewPush
Blogging and SEO management suites:
•Hubspot
•Optify
Additional Skills:
HTML/CSS, Java, Obj-C
Adobe Suite
Final Cut Pro
Email Marketing
Various Sound Editing
Suites

5. US OFFICE OF THE DIRECTOR OF NATIONAL INTELLIGENCE
youtube content management
copywriting
project management

6. NATIONAL SECURITY INTERNSHIP
copywriting
web development
dynamic flash banner ad creation
SEO/SEM targeting

7. AMERICAN PUBLIC TRANSPORTATION ASSOCIATION
youtube content management
voice over
brand development
direct marketing
email marketing

8. ANDERSON OPTICS
copywriting
youtube video production
email marketing

9. DA RASTA BAR
blog posting
social sites: facebook, cqexpat, China weibo, cqscene
mobile marketing
campaign management

10. PERSONAL BLOG
copywriting
blog hosting
HTML/CSS/php editing
www.igomaniac.com

11. CLIENT WORK
• Industry specialties:
• Service/Restaurant, Government, Not-for-profit
• Type of Work:
• Corporate social media positioning and strategy including tactics,
marketing campaigns and monitoring.
• Example Below: strategy development of a potential client social media
campaign
• Six categories to begin social media presence and grow community
over 1-year.
Listening
Radian6
Target market
analysis
Growth strategy
Crisis
prevention
Blog
Facebook Page
Twitter Account
YouTube Channel
Vimeo Account
Flickr Account
Website
Promotion
Mobile App
Brand Advocate
Media
Relations
Advertising
Email signup
Newsletter
promotion
Philanthropic
advocacy
Fun videos
2-way comm.
New items
Friend invite
Share button
Cooking tips
Bar
creations
“Life Hacks”
Innovations
Facebook
notifications
Fundamentals
Dining Rewards
Sweepstakes
Seasonal
promotions
Mobile mess.
App promos
Identity Community Trust Retention Reward

12. CLIENT SOCIAL STRATEGY – HOULIHANS
IDEAS: Fundamentals
Listening: Houlihans has a great web
presence currently. Maintaining the
positive connection with customers is
important.
Radian6: most of Houlihan’s connections are
near the HQ in KC. New regions are a key
target to continue to expand brand
presence.
Target Market Analysis: young, primarily
female.
Growth Strategy: attempt to move in Eastern
market while growing male social
presence.
Crisis Prevention: create crisis plan to ensure
brand is protected and follows guidelines
for all social communications.
IDEAS: Identity
Blog: As a man who enjoys cooking on occasion, I would
emphasize simple items from the chefs. Also,
cocktail and drink creation can be promoted as ways
to increase social engagement.
Facebook Page: Keep engaging the community and
continue to promote successful #hashtags as fb
adopts twitters strategy. Personally connect with
users as possible.
Twitter Account: a lot can be said in just a few words.
Reach out to new communities w/ targeting tools.
Youtube/Vimeo: Utilize the Target/Old Spice strategy to
create hilarious, fun videos that truly reach the
Houlihan’s demographic.
Flickr/Instagram: Everyone loves to look at food. Continue
posting great stuff from your restaurants!
Mobile App: with all of the great stuff on houlihans.com, a
mobile app can be an even better way of promoting
your presence. Create online menus, a 5:00
countdown, and more!
Brand Advocate Development: find your biggest fans and
get them excited to share your voice!

13. CLIENT SOCIAL STRATEGY – HOULIHANS
IDEAS: Community
Media Relations: build upon existing PR to gain
free exposure wherever possible. Nothing is
better than free.
Ads: help drive members of the target audience
to social networking initiatives while also
encouraging brand advocacy.
Facebook targeted advertising can promote
events and seasonal promotions, as well as
grow new regions. Can utilize Facebook
Graph search to better reach geographic and
psychographic data.
Email Newsletter: continue producing positive
content and incentivizing TM to join mailing
list.
Philanthropy: Great social works help find hard-
to-reach customers. Expanding philanthropy
can expand brand presence into new social
avenues.
IDEAS: Trust
Fun Videos: connecting with viewers through
introducing great personalities is a way to
grow relationships. We have to show
some of ourselves to connect with others.
Chef instructions, bartender creations,
and fun media can help grow the
community.
2-way Communication: conversations can be
dynamic and enjoyable by finding new
audiences on twitter. Make Houlihan’s
presence the most dynamic on the web.
New items: sharing new ideas with your social
network makes people feel trusted and
important.
Share/Friend: seek out your user’s creations
and promote them to the world. They will
do the same for you.

14. CLIENT SOCIAL STRATEGY – HOULIHANS
IDEAS: Retention
Cooking tips: Houlihan’s hosts great food and
great atmosphere. Your web presence hosts
the atmosphere and you can show your
community how to make great food
themselves via Pintrest and facebook.
Bar Creations: same as cooking, people love to
learn new ways they can entertain. Sharing
great ideas ensures future followers.
Life Hacks: a new fad around the world, Life
Hacks offer ways to make life easier. People
love to find ways to improve and will share
great ideas.
Innovations: with such great talent, I’m sure
Houlihan’s has lots of cool things to share
with the world. Continue showcasing your
new ideas and creations.
IDEAS: Reward
Dining Rewards: similar to signing up for your
newsletter, ensure customers are
rewarded for being great social followers.
Develop brand advocates through this
technique.
Sweepstakes: reach new markets through
hosting online sweepstakes for your
social community.
Seasonal Promotions: test new menu items
through your social presence. Your fans
will trust your brand and can be the first
to test your product.
Mobile Messaging: getting an advertisement
in a text is terrible; however, receiving a
free cocktail during Happy Hour gives
your community a reason to celebrate!
App Promotions: similar to mobile, Apps can
utilize push notifications to reach your
community and grant users with special
discounts or offers.

15. HAIKU
The results have come in.
The presentation is done.
I know I’m your man.
(Haikus are a severely underrated form of communication)

16. THANK YOU
Feel free to check my online portfolio at
www.thetylerbarnes.com
Tyler Barnes
thetylerbarnes@gmail.com
816.343.4603