tyntec's webinar on building a new mobile messaging ecosystem in North America

1. CPaaS-Optimized Enterprise Messaging Ecosystem
Webinar/ September 28, 2017
Platform thinking & technology for 2-way mobile messaging

2. Contents
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Brief introduction to tyntec
Mobile messaging today
POV Consumer, Enterprise
What changed
Consumer demand; communication channel preferences
CPaaS adoption (consuming via Platforms, not Pipes)
What didn’t change; What needs to change
A path forward
Linking the two-sided market
Simplifying the ecosystem
Building the online system
Delivering the technical enablement
What’s at risk for operators
Why CPaaS is not just a risk
What’s ahead

3. tyntec Transforms Enterprise Communications
into Connected Engagement & Collaboration
Cloud Communications Platform| US Inter-Carrier Vendor| Tier-One A2P Messaging Provider
Powering
Connected Economy
by making it easy for enterprises
to integrate messaging, voice,
phone number information into
their communications and
business processes

4. Mobile Messaging Today Consumers’ POV
Driver
Enterprise
taxi/ridesharing
Can‘t c u. I‘m on the
NW corner
Your driver is waiting. Car
Plate#: EM4574
User/Rider
Can u come to the SW
corner? Black Audi
4

5. Enterprise
taxi/ridesharing
CPaaS
Phone Number
(one-time-use number for the
rider & driver)
text
text (alerts)
DriverRider
call or text
Your driver is waiting. Car
Plate#: EM4574
Can‘t c u. I‘m on the NW
corner
Can u come to the SW
corner? Black Audi
privacy protection
(mask Rider’s and Driver’s number)
call or text
Mobile Messaging Today Enterprises’ POV
5

6. 6
Found the color you originally wanted
(orange!). Should I change your order
with this new color?Product team mtg
moved to Fri.
Awesome! Yes pls switch. Will pick it
up from the Madison store. ThxOK. Will be there.
Just updated your portfolio. Pls let me
know when is good for us to review it
together online. Thx
Great! 2p today I‘ll be on. Talk then.
The transformation takes place all around us…
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Collaboration
Customer
Engagement
Conversational
Commerce

7. Consumers want it…
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What Changed Consumers’ POV
Source: GSMA, 2017
MOBILE MESSAGING VOLUMES, SMS VS OTT 2012 - 2021

8. …CPaaS took hold.
Gartner’s Hype Cycle
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What Changed Enterprises’ POV
Making it easier and faster to integrate
messaging into enterprise communications
by offering a complete framework:
Network Access | Interfaces |
Common Programming Languages

9. Marketing
Notifications
Authentication
Conversations
Marketplace
Collaboration
Short codes
+ Long codes
Tolerate / filter
Minimum monetization via direct
connections with SMS aggregators
Network protection
A2P generation via enterprise customer base
Cloud API market
Lengthy Case Approval Low Reliability High Friction
USE CASE EVOLUTION
TELECOM ECONOMICS
+ Toll-free numbers + Proxy numbers
Traffic is personal and not supposed to be filtered or blocked
Traffic has to be approved in the framework of campaigns
Stand-in numbers for large sets of existing numbers A subset of 10-digit numbers, originally designed for voice calls
What Didn’t Change Operators’ POV
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singular purpose + multiple use cases + integrated services

10. What Needs to Change
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Transparency
Speed
Scalability
Simplicity
Revenue
Control
Security
Compliance
CONSUMPTION PRODUCTIONEnterprise CPaaS Provider Mobile Operator
?

11. A Path Forward
Simplify the Ecosystem towards Value Creation
Access
enterprises &
identify
opportunity
Analyze and
adapt pricing
strategy
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A C R O S S PA R T I C I PA N T S
ACCESS

12. A Path Forward
Technical Enablement
12
COMPREHENSIVE
ACCESS
QUICK
IMPLEMENTATION
TECHNOLOGICAL
FLEXIBILITY
VALUE-BASED
PRICING
DATA-BASED
VALUE ADDS
Transparent, extensive
user guide
Pay-as-you-go
Access layer separation
(from business logic)
Learning &
knowledge sharing
Centralized online
administration
Platform
Thinking
Technical
Enablement

13. A Path Forward
Learn from What
Works. Replace
What Doesn’t
A2P
Two-Way
Enterprise Messaging
(the best of P2P and A2P)
P2P
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14. A Path Forward
Build a Neutral, Transparent Online System
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Access
enterprises &
identify
opportunity
Analyze and
adapt pricing
strategy
A web dashboard for enterprises and
mobile operators
Registered enterprise users
Transparent, speedy approvals
Global connectivity
Transparent pricing
Shared revenues
Transparency through central registry | Simplicity through technical enablement |
Governance through independency and oversight

15. What’s at risk for operators
Product-Market Misfit
Cloud service and reporting
Centralized online process
Platform technology (beyond hubbing)
Trusted channel (Oversight)
User experience
§ Brand trust
§ Full features, omni channel
§ Intelligent interaction
Flexibility
§ Easy integration/customization
§ Fast speed to market
§ Cost control/manageability
Quality
§ Performance guarantee
§ High scalability
E N T E R P R I S E R EQ U I R E M E N T S
Open interconnect
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16. What’s at risk for operators
Déjà vu all over again…
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Voice
Messaging
Video Calling/Conferencing
Shift in Consumption
Skype
Other VoIP?
Players here:
WhatsApp
Google
Facebook
Players here:
Skype
Google Hangouts
FaceTime
EARLY 2000s LATE 2000s
All Channels
CPaaS:
Twilio
2010s à

17. What’s at risk for operators
…But why CPaaS is not just another déjà vu?
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A Disruptive Force
Applies to all (small to large companies, organizations)
Don’t even have to rely on RTC app brands (Skype, FB, etc.)
Provides an entire framework: no need to build infrastructure and interface;
use common programming languages
Easy integration/customization
High scalability
…what if the ecosystem can ride up the CPaaS curve?

18. What’s ahead
CPaaS-Powered Enterprise Messaging
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IS AREADY HERE, in order to participate, the ecosystem needs to deliver on
what platform does:
§ Pull in enterprise users
§ Facilitate the interactions between enterprises and their customers
§ Match enterprise demand with service providers’ supply
JOIN ecosystem@tyntec.com

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Contact
UK Offices:
tyntec Ltd.
6 St Andrew Street
EC4A 3AE London
Germany Offices:
tyntec GmbH
Hofmannstrasse 25-27
81379
Munich
tyntec GmbH
Semerteichstrasse 54-56
44141
Dortmund
Singapore Office:
tyntec Pte Ltd
51 Goldhill Plaza
#15-04
Singapore 308900
US Offices:
tyntec Inc.
555 California Street
Suite 4925
San Francisco
tyntec Inc.
1722 Routh Street
Suite 200
Dallas
Dr. Marco Lafrentz
Director Business Line – P2P and Cloud Services
Thorsten Trapp
Co-Founder & Chief Technology Officer
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