The document discusses the insurance marketing industry, which generates over $4 billion annually. It draws parallels between the current online insurance lead generation industry and the early video game industry. Specifically, it notes that in the past there were issues with too many "aggregators" in insurance lead generation, a lack of feedback loops, and no platform security, similar to problems that plagued the video game industry in its early days. However, the document argues that today improvements have been made with established customer feedback loops and a more secure platform, just as the video game industry improved over time by limiting production volumes and implementing greater platform security with companies like Nintendo.
4. Ian Smith
• Industry Veteran
– First employee at QuoteWizard
– 8 years of experience
– Resident Super Geek
• Currently VP of Operations
– Hack the business
– Run our business intelligence unit
– Evangelize people in Vegas
10. Atari 2600 for the home console
• Launched in 1977
• Over 30 Million units sold
• 136 first-party games
• 381 third-party games
• Created the home video game industry
11. Flaws that hurt the 2600
• No platform security
– Anyone could make games
– Court ruling prevented litigation
• Broken feedback loop with huge demand
– Electronic Games didn’t start until 1981
– No way to prevent sales of bad games
– No way to punish bad publishers
– Massive glut of third party games
28. After the 2600
• Nintendo came along
• They built security into their platform
• They limited volume to match buyer demand
• They offered a higher quality product
33. In Summary
• Insurance Leads have never been in a better
place
• Buyers are expanding based on performance
• Publishers, bringing high intent
consumers, are being paid to expand
• Consumers are talking to more agents and are
more likely to buy
34.
35. 1. We’re privately held and financed
2. We’re profitable
3. We’re moving up – fast
– Doubled Team
– Doubled Agents
4. We’re trying to do something great
– We want to be transparent
– We want to be helpful
– We want to talk to you
36. I want to meet you
Questions?
Web: http://quotewizard.com
Email: ismith@quotewizard.com
Twitter: @QuoteWizard
