The document discusses a concept for how Colgate-Palmolive can improve its corporate social responsibility efforts and marketing strategy to better engage consumers and increase purchases. It outlines Colgate-Palmolive's current status, trends showing consumers want companies to have social purpose, and a proposed solution of a platform that allows consumers to learn about and support Colgate's CSR initiatives in a seamless experience, highlighting potential benefits, implementation plan, and measures of success.

2. Agenda
Macro-Environment
Colgate Palmolive's current status
Concept
How it works
Competition
Benefits
Overview
Opportunity
Solution
Implementation
Conclusion

3. Objective
Overview

4. Colgate-Palmolive Current Status
Overview

5. Consumer Trends
Overview

6. CSR + Purchase
Opportunity
Current CSR
Consumer
Trends
Purpose to Purchase & Emotional Engagement

7. Concept
Solution

8. How It Works
Solution

9. Features
Solution

10. Mechanics
Solution

11. User Experience
Solution

12. Seamless Experience
Solution

13. Competitive Analysis
P&G
CSR
Unilever
Solution

14. TBL Value Proposition
Solution

15. Implementation Plan
Implementation

16. Measures of Success
Implementation

17. Summary
Conclusion

18. Thank you
Building a caring community