1. BAS in ActionCALTOPIA 2013

2. On August 25th and 26th BAS units from across campus came
together to participate in the annual Caltopia festival.
thank you
The event kicked off the academic year with excitement and fun,
and exemplified the UC Berkeley Operating Principles in action.

3. thank you
UC BERKELEY OPERATING PRINCIPLES:
We imagine & innovate
We focus on service
We simplify
We are accountable to each other
We include & excel – together

4. ALTERNATIVE TRANSPORTATION
Parking & Transportation

5. Inform campus
community about
their commuting
options and
encourage use of
alternative and
subsidized
transportation
objective

6. highlights
It was great for Parking & Transportation staff to
directly interact with so many students, it helped
us re-connect with why we offer the services we
do and it was great to feel the student energy.
- SEAMUS WILMOT
Director, P & T
“
#Connections Made:
~2,500 pieces of marketing collateral distributed

7. BREATHE
A collaboration between UHS, EHS & Cal Rec Sports

8. Increase awareness of the
tobacco-free campus initiative
3
1
2
objectives
Promote existing smoking
cessation resources
Engage the campus
community on these issues

9. 250 T-Shirts distributed
1,000 Tote Bags
1,500 Buttons
250 Cessation Resource Guides
Connections Made:
An estimated 4,000 - 5,000 community
members signed a tobacco-free pledge.#

10. highlights
It was great to have Oski come visit the booth,
sign the tobacco-free pledge, and stick around
for pictures with students.
“We also had many positive interactions with
smokers that were considering quitting.
- STEVE MARANZANA
Project Manager, Breathe Campaign

11. CALTOPIA
Rec Sports in partnership with the Campus & Community

12. Bring the campus community
together at the start of the new
year and build connections with the
Berkeley community
objectives
1
2
3
Showcase the RSF, Recreational
Sports programs and services
available to enhance the student
experience at UC Berkeley
Create an event that is full of
excitement, memories and tons of
Cal pride

13. highlights
#Connections Made:
An estimated 30,000 students, staff and
community members in attendance
11,000+ Prizes, t-shirts and other marketing collateral
distributed by departmental programs
2,500+ Emails collected by student sport clubs
1,600+ Cal Rec Club memberships sold on-site
1,200+ New Cal Rec Sports Facebook followers

14. highlights
Caltopia brings people together to connect,
discover, and celebrate.
The level of energy and positive vibe is
contagious. This event reminds us why we enjoy
our work at Rec Sports and working with
students!
- BRIGETTE LOSSING
Associate Director, Campus Recreation
“

15. COMMUNITY ENGAGEMENT
UC Police Department

16. objective
Create an
opportunity for
students to connect
with Community
Service Officers
in a fun & positive
atmosphere

17. highlights
“The opportunity for our CSO's to connect with the
public and hear first hand from students and parents
highlighted the value the CSO’s bring to the campus
community.
- AVA SNYDER
Lieutenant, Community Outreach Unit
#
Connections Made:
Passed out 900 pencils, pens, bike reflectors, stickers and
chap stick to attendees

18. EMERGENCY MANAGEMENT
Office of Emergency Management

19. Introduce the Office of
Emergency Management
Facebook page as a student
preparedness site
objectives
1
2
3
Publicize WarnMe text alerts as
the fastest way to get
emergency messages
Collaborate with the American
Red Cross to teach basic
preparedness to students

20. Connections Made:
~1,500 attendees changed their WarnMe preferences to text alerts or
confirmed they were already signed up for text alerts.
Handed out information pamphlets to ~1,500 attendees and received
1,025 impressions online through Facebook ‘likes’.
It was really important for us to collaborate
with the American Red Cross and bring them to
Caltopia. We plan to partner with them every
year to improve campus preparedness.
- AMINA ASSEFA
Director, OEM
highlights
“
#

21. LAB SAFETY AWARENESS
Environment Health and Safety

22. objectives
To promote the Lab Safety
Awareness initiative by providing
an engaging and fun opportunity
for students and staff to learn
about the fundamentals of lab
safety
1
2 Inform the campus community
about EH&S services

23. highlights
Booth visitors seemed to really enjoy the lab safety
inspector game. Brandy Saldana, in collaboration with
her fellow colleagues, put a lot of time and effort into
designing the game. As a result, the game itself was a
highlight of our team experience.
- MARK FREIBERG
Director, EH&S
“
Connections Made:
Distributed ~3,000 shirts, tote bags, lanyards, pins and
mugs to attendees
#

24. NIGHT SAFETY SERVICES
UCPD & Parking and Transportation

25. Inform the campus
community about the
Night Safety Services
including BearWalk and
shuttle services
offered by Parking &
Transportation and
UCPD
objective

26. highlights
“
Connections Made:
Handed out 900bags with Night Safety Services
information to attendees#
Caltopia was the perfect place to promote the Night
Safety Services program and talk about our Bear
Walk service with students and parents. Seeing their
positive reactions to services like these, fuels the
work that we do at Berkeley.
- AVA SNYDER
Lieutenant, Community Outreach Unit

27. ARMY ROTC
ASUC Auxiliary
Berkeley Hillel
Berkeley Study Abroad
Cal 1 Card
Cal Dining
As well as over 120 local, Bay Area and national brands
Thank you to all the other Campus Units who participated
in Caltopia 2013:
thank you
Cal Performances
Chabad Jewish Student Group
Intercollegiate Athletics
KALX 90.7 FM
UC Berkeley Department of Music
UC Berkeley Department of Theatre, Dance,
and Performance Studies