is traditional television dead … or simply unfashionable ?

1. !
is traditional television dead !
… or simply unfashionable ?!
martijn van balken
503-780-9666
martijn@uconi.com

2. winning [back] customers
customers have become less loyal towards their provider !
“just” delivering the content is not good enough anymore!
relationships can be build !
when making customers’ lives easier!

3. back to basic to innovate
product features should follow the basic customer needs !
and where there is an opportunity to innovate !
additional advanced features can be considered!

4. content discovery
a product offering should provide a holistic customer experience !
and enable content discovery!
allowing customers to find recommended content !
they did not know it was there!

5. social media
people want to gather together to watch TV and share the experience !
social TV can fill the gaps!
as it is about connecting people who have something in common!
which creates trust !

6. TV is entertaining
the TV experience should be fun and entertaining!
whereby interactivity should not be a burden !
but enhance the overall viewing experience !
and be an invite to discover more!

7. content is everywhere
the video experience is not tied to only the home [network] !
wherever customers are !
they should be able to engage with you !
and your content offering!

8. holistic customer experience
the user experience with your product should feel as an end-to-end experience!
when using a remote control the customer should have the perception !
that it was created with the thought in mind to navigate the user interface !
instead of being regarded as another peripheral !

9. time is of the essence
over-the-top providers are approaching fast and will take market share!
and your product is as good as those that create it !
you need to be a step ahead!
if you want to be better !

10. but …
traditional television is neither dead !
nor unfashionable !
it is an evolving medium !
with new opportunities ahead !
enabling an engaging multi screen video experience !

11. thank you
martijn van balken
503-780-9666
martijn@uconi.com
!