Information on how social media can be effectively used for bussiness.

1. GOVERNMENT ENGINEERING COLLEGE,
BHARUCH
A presentation on
Digital marketing business through social media
Sub: Entrepreneurship
Prepared by :
160140119072
160140119073
160140119074
160140119076
160140119077

2. MARKETING
• The action Or business of promoting and
selling Product Or services is known as
marketing.
• It simply is an advertisement of a product
and services.

3. DIGITAL MARKETING
• Digital marketing is the component of marketing that utilizes internet and digital
technologies such as computers, mobile phones and digital media.

4. USE OF SOCIAL MEDIA
• Social media marketing is the use of social
media platforms and websites to promote a
product Or services.
• Platforms for social media marketing are :-
1.Facebook
2.Instagram
3.Twitter
4.Linkedin
5.YouTube etc.

5. SOCIAL MEDIA TIPS FOR DIGITAL MARKETING
• Social media content planning
• A consistent brand image
• Social media for content promotion
• Sharing a curated link
• Tracking a competitor
• Measuring a success with analytics
• Social media crisis management

6. HOW SOCIAL MEDIA MARKETING CAN HELP
YOU MEET MARKETING GOALS?
• Increasing website traffic
• Building conversion
• Raising a brand awareness
• Creating a brand identity and positive brand association
• Improving interaction and communication with key audiences

7. OPPORTUNITIES
• Home computers, tablets, smartphones etc. Means people can easily access the web from
anywhere at any time.
• Social media can be cheap and effective platform to start a marketing campaign.
• For example, Facebook is the most popular social networking site with over 2 billion
active users.
• Almost 72% of teens today use Instagram in their daily lives.
• We can advertise our own product or other brands product on social medai. For example,
youtubers nowadays advertise Other brands production their channel and earn from them.

8. AVAILABLE MARKET
• 97% of social advertisers today Chose facebook as
their most useful social media platform.
• 83% them chose Instagram and 88% social
advertisers use twitter for marketing their product of
services.
• In survey, social media are the biggest Source of
inspiration with 37% consumer finding Purchase
inspiration through the social media.

9. CHALLENGES AND RISKS
• It can be hard to know from where to begin as number of platforms are available.
• For small business distraction from your core business may occur.
• Competitive exposure.
• Ignorance of common legal complaints originating in social media lead to public relations
crises.
• Failing to use social media effectively.
• A security breach
• Offending your audience.

10. REQUIREMENTS
• Social media account setup.
• Clear idea of targeted audience.
• Minimum of investment.
• number of followers For successful business.
• Knowledge and experience of products and services.
• Marketing analysis.
• Study of competitors.

11. Thank you