It might be the greatest marketing debate of the 2016’s: are QR codes things of the past or the future? The question is more difficult to answer than one would imagine; on one hand, consumers consistently report low QR code use. On the other hand, marketers consistently rate QR codes as being effective while providing a poor user experience . Who are we to believe or to blame?

1. QR Code
Thriving or Dying?Udi
Salant
6.9.16

2. Some look at the world and see pokemons

3. But I, just see qr codes everywhere

4. 1994
Invented by
Denso Wave -
a Toyota
Subsidiary)
To Track
Parts in
vehicle
manufacturi
ng)
2002
became
widespread
among the
general
public in
Japan
2016
Are QR Codes
Thriving or
Dying?)
Patent?
declared
that they
would not
exercise the
rights

5. what's the difference?
• One dimensional (can only be
read horizontally)
• Only hold limited amount of
data = 12 digits
• Two dimensional (can be read
horizontally & vertically)
• 4000+ characters of info

6. do PEOPLE scan qr codes?
1 out of 5
Source: www.scanlife.com
The world
You?
Yes No

7. Research - 70 students 200 qr codes
38 %
62 %
good
experience
Bad
experience

8. What do you mean bad experience? (

9. What do you mean bad experience? (

10. Digital eternity ... this might happened ...

11. What do you mean bad experience? (

12. What do you mean bad experience? (

13. informative
helpful
mobile-
friendly
- Content
- UI
motivation
to scan?
directing
the
consumer
to where?
Businesses
are failing
smartphone
users just
want
Empowerment
54 %
good
experience
46 %
Bad
experience

14. Mobile friendly? This is not what we mean...
YouTube channel Facebook page Download an app

15. What do you mean great experience? (

16. What do you mean great experience? (

17. What do you mean great experience? (

18. What do you mean great experience? (

19. What do you mean great experience? (

20. Ok, so now what?

21. I have captured a qr code in the following locations
15 %
PitneyBowes.co.uk surveyed 2,000 consumers in the US and 1,000 in France, Germany and the UK respectively 2013
Magazine
Mai
l
Packagin
g
Poster Website
Emai
l
TV
13 % 13 %
10 %
8 %
5 %
4 %

22. Results of scanning QR Codes by percent of smartphone
scanning audience
Product
information
Event
information
Charity /
cause
information
Coupon or
offer
Application
download
70 %
30 %
12 %
20 %
13 %
Source: scanlife.com

23. Will it work?
So
What do
you
think?

24. Just go with the flow
1
Notice a qr
code
2
Launch app
3
Scan qr
code
4
Open the
link
5
Enjoy the
experience
6
Digital
eternity

25. informative
and helpful
Mobile-
friendly
- Content
- UI
Empowerment
smartphone users just want

26. What user experience would you design here?
lookback
.io
Analytics
popapp.in

27. Qr code comeback
pocket-lint.com
appleinsider.com/ thinkeyb.com/
Digital Experts!
Your next Project can
be placed here!

28. Udi Salant
Thanks
The Magnificent Seven is a
1960 American Western film
directed by John Sturges and
starring Yul Brynner, Eli
Wallach, Steve McQueen, and
Horst Buchholz. The picture is
an Old West-style remake of
Akira Kurosawa's 1954
Japanese-language film Seven
Samurai.