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Google Alerts

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uExclusive Erickson
uExclusive Erickson

This document discusses how small businesses can use Google Alerts to gather intelligence about their industry, competition, partners and clients. It explains that Google Alerts provide email updates on the latest relevant Google search results based on search queries. It provides instructions for setting up Google Alerts searches and recommends businesses create alerts for topics like their own name, business partners and website to monitor their online reputation. The overall purpose is to help small businesses develop their business using online intelligence gathered through Google Alerts.

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Strategies for Business Development MinuteWithMike www.MinuteWithMike.com Small Business Marketing
Agenda • What are Google Alerts? • How to use Alerts to develop business • How to create a Google Alert • Your online reputation MinuteWithMike www.MinuteWithMike.com Small Business Marketing
What are Google Alerts? MinuteWithMike www.MinuteWithMike.com Small Business Marketing
Email updates of the latest relevant Google results (web, news, etc.) based on your queries. MinuteWithMike www.MinuteWithMike.com Small Business Marketing
Developing Business Gathering & Using Intelligence MinuteWithMike www.MinuteWithMike.com Small Business Marketing
Collecting Intelligence • Industry/Competition • Business names, Owners & Key personnel, Partners & Suppliers • Partners/Clients • Products & Services, Hobbies & Activities, Groups & Organizations MinuteWithMike www.MinuteWithMike.com Small Business Marketing
Create a Google Alert MinuteWithMike www.MinuteWithMike.com Small Business Marketing
h t t p : / / w w w. g o o g l e . c o m / a l e r t s MinuteWithMike www.MinuteWithMike.com Small Business Marketing
h t t p : / / w w w. g o o g l e . c o m / a l e r t s Search query • Industry • Competitor • Partner/Supplier • Product/Service • Location • Organization • Hobby MinuteWithMike www.MinuteWithMike.com Small Business Marketing
h t t p : / / w w w. g o o g l e . c o m / a l e r t s Result type • Everything • News • Blogs • Videos • Discussions • Books MinuteWithMike www.MinuteWithMike.com Small Business Marketing
h t t p : / / w w w. g o o g l e . c o m / a l e r t s How often • As it happens • Once a day • Once a week MinuteWithMike www.MinuteWithMike.com Small Business Marketing
h t t p : / / w w w. g o o g l e . c o m / a l e r t s How many • Only the best results • All results MinuteWithMike www.MinuteWithMike.com Small Business Marketing
h t t p : / / w w w. g o o g l e . c o m / a l e r t s Deliver to • Your Gmail Account • Feed MinuteWithMike www.MinuteWithMike.com Small Business Marketing
Create As Many As You Need MinuteWithMike www.MinuteWithMike.com Small Business Marketing
Emailed results • tucson web design • All results • As it happens MinuteWithMike www.MinuteWithMike.com Small Business Marketing
Feed results • Google Reader • Subscriptions MinuteWithMike www.MinuteWithMike.com Small Business Marketing
Online Reputation MinuteWithMike www.MinuteWithMike.com Small Business Marketing
Online reputation • Business Name • Business Partner • Website Address • Your Name • Spouse’s Name MinuteWithMike www.MinuteWithMike.com Small Business Marketing
What Google Alerts Are Gather Intelligence Create an Alert Online Reputation MinuteWithMike www.MinuteWithMike.com Small Business Marketing
Mike Erickson 520-777-6142 Mike@MinuteWithMike.com MinuteWithMike www.MinuteWithMike.com Small Business Marketing

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Google Alerts

  • 1. Strategies for Business Development MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 2. Agenda • What are Google Alerts? • How to use Alerts to develop business • How to create a Google Alert • Your online reputation MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 3. What are Google Alerts? MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 4. Email updates of the latest relevant Google results (web, news, etc.) based on your queries. MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 5. Developing Business Gathering & Using Intelligence MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 6. Collecting Intelligence • Industry/Competition • Business names, Owners & Key personnel, Partners & Suppliers • Partners/Clients • Products & Services, Hobbies & Activities, Groups & Organizations MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 7. Create a Google Alert MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 8. h t t p : / / w w w. g o o g l e . c o m / a l e r t s MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 9. h t t p : / / w w w. g o o g l e . c o m / a l e r t s Search query • Industry • Competitor • Partner/Supplier • Product/Service • Location • Organization • Hobby MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 10. h t t p : / / w w w. g o o g l e . c o m / a l e r t s Result type • Everything • News • Blogs • Videos • Discussions • Books MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 11. h t t p : / / w w w. g o o g l e . c o m / a l e r t s How often • As it happens • Once a day • Once a week MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 12. h t t p : / / w w w. g o o g l e . c o m / a l e r t s How many • Only the best results • All results MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 13. h t t p : / / w w w. g o o g l e . c o m / a l e r t s Deliver to • Your Gmail Account • Feed MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 14. Create As Many As You Need MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 15. Emailed results • tucson web design • All results • As it happens MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 16. Feed results • Google Reader • Subscriptions MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 17. Online Reputation MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 18. Online reputation • Business Name • Business Partner • Website Address • Your Name • Spouse’s Name MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 19. What Google Alerts Are Gather Intelligence Create an Alert Online Reputation MinuteWithMike www.MinuteWithMike.com Small Business Marketing
  • 20. Mike Erickson 520-777-6142 Mike@MinuteWithMike.com MinuteWithMike www.MinuteWithMike.com Small Business Marketing