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Presented by Sugiharto,, SH. MM
             Sugiharto




                       © Created by SUGIHARTO, SH.MM 2009
© Created by SUGIHARTO, SH.MM 2009




                      All are INTANGIBLE PRODUCTS

® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
© Created by SUGIHARTO, SH.MM 2009




                                     INTELLECTUAL


       HUMAN                                                                               STRUCTURAL
       CAPITAL                                                                               CAPITAL



                                            CAPITAL
Leif Edvinson & Michael S Malone (1997)

                        ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
© Created by SUGIHARTO, SH.MM 2009




HUMAN                      Individual


                                                           Human
                                                           Centered
                                                           Assets



CAPITAL                Competence



          ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
© Created by SUGIHARTO, SH.MM 2009




                                                  The Collective Expertise
                                                  Creative Problem Solving

  Human
                                                  Embodied by employees
Centered
                                                    Of the Organization
  Assets

                                                  The Entrepreneurial Skills
                                                  Leadership Managerial Skill


           ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
© Created by SUGIHARTO, SH.MM 2009



                                                                      Infrastructure
STRUCTURAL                                                                assets
                          INTERNAL
                                                                        Intellectual
                         STRUCTURE
                                                                         Property
                                                                          assets

                          EXTERNAL                             Customer                   Market
                         STRUCTURE                              Capital                   Assets
 CAPITAL



             ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
© Created by SUGIHARTO, SH.MM 2009




Infrastructure                          Managerial Philosophy
    assets
                                        Corporate Culture
                                        Management Business Process
                                        Methodologies IT system
                                        Financial Relations




           ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
© Created by SUGIHARTO, SH.MM 2009



  INTELLECTUAL                                     Patents
PROPERTY ASSETS
                                                   Trademarks
                                                   Copyrights
                                                   Design Rights
                                                   Others
                                                   Registered Design
                                                   Commercial / IT

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intellectual property rights

  • 1. Presented by Sugiharto,, SH. MM Sugiharto © Created by SUGIHARTO, SH.MM 2009
  • 2. © Created by SUGIHARTO, SH.MM 2009 All are INTANGIBLE PRODUCTS ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
  • 3. © Created by SUGIHARTO, SH.MM 2009 INTELLECTUAL HUMAN STRUCTURAL CAPITAL CAPITAL CAPITAL Leif Edvinson & Michael S Malone (1997) ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
  • 4. © Created by SUGIHARTO, SH.MM 2009 HUMAN Individual Human Centered Assets CAPITAL Competence ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
  • 5. © Created by SUGIHARTO, SH.MM 2009 The Collective Expertise Creative Problem Solving Human Embodied by employees Centered Of the Organization Assets The Entrepreneurial Skills Leadership Managerial Skill ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
  • 6. © Created by SUGIHARTO, SH.MM 2009 Infrastructure STRUCTURAL assets INTERNAL Intellectual STRUCTURE Property assets EXTERNAL Customer Market STRUCTURE Capital Assets CAPITAL ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
  • 7. © Created by SUGIHARTO, SH.MM 2009 Infrastructure Managerial Philosophy assets Corporate Culture Management Business Process Methodologies IT system Financial Relations ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
  • 8. © Created by SUGIHARTO, SH.MM 2009 INTELLECTUAL Patents PROPERTY ASSETS Trademarks Copyrights Design Rights Others Registered Design Commercial / IT