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intellectual property rights
- 2. © Created by SUGIHARTO, SH.MM 2009
All are INTANGIBLE PRODUCTS
® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
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INTELLECTUAL
HUMAN STRUCTURAL
CAPITAL CAPITAL
CAPITAL
Leif Edvinson & Michael S Malone (1997)
® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
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HUMAN Individual
Human
Centered
Assets
CAPITAL Competence
® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
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The Collective Expertise
Creative Problem Solving
Human
Embodied by employees
Centered
Of the Organization
Assets
The Entrepreneurial Skills
Leadership Managerial Skill
® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
- 6. © Created by SUGIHARTO, SH.MM 2009
Infrastructure
STRUCTURAL assets
INTERNAL
Intellectual
STRUCTURE
Property
assets
EXTERNAL Customer Market
STRUCTURE Capital Assets
CAPITAL
® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
- 7. © Created by SUGIHARTO, SH.MM 2009
Infrastructure Managerial Philosophy
assets
Corporate Culture
Management Business Process
Methodologies IT system
Financial Relations
® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
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INTELLECTUAL Patents
PROPERTY ASSETS
Trademarks
Copyrights
Design Rights
Others
Registered Design
Commercial / IT