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WHY SAP Real Time Data Platform - RTDP
1.
Big Data in
Real-Time Uğur CANDAN SAP Turkey - Chief Operating Officer @ugurcandan ugurcandan.net
2.
Youtube in-memory database © 2011
SAP AG. All rights reserved. 2
3.
© 2011 SAP
AG. All rights reserved. 3
4.
© 2011 SAP
AG. All rights reserved. 4
5.
© 2011 SAP
AG. All rights reserved. 5
6.
© 2011 SAP
AG. All rights reserved. 6
7.
© 2011 SAP
AG. All rights reserved. 7
8.
© 2011 SAP
AG. All rights reserved. 8
9.
© 2011 SAP
AG. All rights reserved. 9
10.
© 2011 SAP
AG. All rights reserved. 10
11.
© 2011 SAP
AG. All rights reserved. 11
12.
© 2011 SAP
AG. All rights reserved. 12
13.
© 2011 SAP
AG. All rights reserved. 13
14.
© 2011 SAP
AG. All rights reserved. 14
15.
© 2011 SAP
AG. All rights reserved. 15
16.
© 2011 SAP
AG. All rights reserved. 16
17.
© 2011 SAP
AG. All rights reserved. 17
18.
© 2011 SAP
AG. All rights reserved. 18
19.
© 2011 SAP
AG. All rights reserved. 19
20.
© 2011 SAP
AG. All rights reserved. 20
21.
© 2011 SAP
AG. All rights reserved. 21
22.
Technology today requires
tradeoff A breakthrough in today’s information processing architecture is needed DEEP Complex & interactive questions on granular data OR HIGH SPEED Fast response-time, interactivity DEEP Complex & interactive questions on granular data HIGH SPEED BROAD Fast response-time, interactivity Big data, many data types SIMPLE No data preparation, no pre-aggregates, no tuning © 2011 SAP AG. All rights reserved. REAL -TIME Recent data, preferably realtime SIMPLE No data preparation, no pre-aggregates, no tuning 22
23.
SAP HANA Platform
– More than just a database Any Apps SAP Business Suite Any App Server Supports any Device and BW ABAP App Server SQL MDX R JSON Open Connectivity SAP HANA Platform SQL, SQLScript, JavaScript Spatial Search Text Mining Stored Procedure & Data Models Application & UI Services Business Function Library Predictive Analysis Library Database Services Planning Engine Rules Engine Integration Services Transaction Unstructured Machine HADOOP Real-time Locations Other Apps SAP HANA Platform Converges Database, Data Processing and Application Platform Capabilities & Provides Libraries for Predictive, Planning, Text, Spatial, and Business Analytics to enable business to operate in real-time. © 2011 SAP AG. All rights reserved. 23
24.
Dünyanın en büyük
in-memory veritabanı sistemi – Santa Clara, CA 250 HANA sunucusu | 250TB Ana Bellek | 10,000 x86 Core © 2011 SAP AG. All rights reserved. 24
25.
Breakthrough solutions from
startups & ISVs A single platform powering next generation of applications nexvisionix DRIVING ADOPTION RECENT PROJECTS Platform to imagine new generation of applications Industry solutions - Healthcare, Capital Markets Simple consumption model – lowering barriers to entry Consumer and enterprise applications Rapid commercialization of innovation www.startups.saphana.com (700+ Startups & ISVs) © 2011 SAP AG. All rights reserved. 25
26.
Predictive Analytics &
Machine Learning Transforming the Future with Insight Today Hadoop/ Sybase IQ, Sybase ASE, Teradata SAP HANA KNN classification Regression Main Memory C4.5 decision tree K-means Virtual Tables SQL Script Optimized Query Plan Spatial, Machine, Text Analysis Real-time data PAL R-scripts ABC classification Weighted score tables Associate analysis: market basket R-Engine Spatial Data Unstructured HANA Studio/AFM, Apps & Tools Accelerate predictive analysis and scoring with in-database algorithms delivered out-of-the-box. Adapt the models frequently © 2011 SAP AG. All rights reserved. Execute R commands as part of overall query plan by transferring intermediate DB tables directly to R as vector-oriented data structures Predictive analytics across multiple data types and sources. (e.g.: Unstructured Text, Geospatial, Hadoop) 26
27.
Innovation Previously Infeasible Predict
and analyzes game player behavior in real-time Real-time insights, analysis, and consumer engagement for increased revenue and decreased churn © 2011 SAP AG. All rights reserved. 27
28.
Simplicity Previously Unachievable eBay
Early Signal Detection System powered by Predictive Analytics Automated signal detection system to proactively respond to real-time market dynamics © 2011 SAP AG. All rights reserved. 28
29.
Product: Agile Datamart Yodobashi
- POS Data Analizi Business Challenges 250 million POS Lack of real-time insights into POS data make it difficult to create effective, tailored sales promotions and marketing campaigns sales order line items Need shorter response time for customer segmentation to plan sales campaigns 10-12 minute Technical Challenges sales campaign planning (not possible before) Inability to process big data (billions) POS records quickly because of high latency and static reporting Shop floor staff not able to access relevant information on-the-fly, with iPad Benefits 100,000x faster sales analysis – from 3 days to 2-3 seconds © 2011 SAP AG. All rights reserved. Real-time insights into POS data improve customer satisfaction and merchandising Dynamic personalized offerings while customer is at store or on web site 29
30.
12,000 Staff with 3,200
pure scientist, 650,000 patients/year, 1,4 B€ revenue 500,000 data points from each cancer patient. Instant patient data analysis during treatment
31.
Mitsui Knowledge Industry Healthcare
industry – Cancer cell genomic analysis 408,000x faster than traditional diskbased systems in technical PoC 216x faster DNA analysis results from 2,5 days to 20 minutes © 2011 SAP AG. All rights reserved. 31
32.
Thank you
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