An introduction to Center for International Media Ethics' (CIME) an innovative approach that combines journalism, ethics and economics to guide towards use of media ethics to help improve the society and, more importantly, sustain the media business in an age where media is fast losing public trust and advertising. Please note that the presentation was for a session in CIME Forum 2013 Islamabad, Pakistan and I just rephrased and made the original idea concise because of the time constrain. Also note the copyright of it is with CIME.

1. J-Ethinomics
An Introduction to
UJJWAL ACHARYA
Nepal Ambassador
Center for International Media Ethics
23-24 August, 2013 | 5th CIME Forum, Islamabad

2. Problems of Media Industry
 Lack of Public Trust
◦ Unethical Practices
◦ Corporatization
◦ Irrelevancy
 Economic Difficulties
◦ Shrinking Business Prospect
◦ Threat from Internet-based Media

3. J-Ethinomics is an innovative
approach that combines
journalism, ethics and economics to
guide towards use of media ethics to
help improve the society and, more
importantly, sustain the media
business in an age where media is fast
losing public trust and advertising.

4. J-Ethinomics Goal
 Use media ethics to survive
 We can use ethics as a way to
improve the trust that creates demand
among audiences and advertisers.

5. J-Ethinomics Methods
 Seize the opportunity:
Ethics is a great opportunity to make
news org economically sustainable; build
public trust in the media to make
audiences more inclined to pay for news
& attract advertisers.
 Public interest is the key:
If we serve the public interest, audiences
will demand enough news to make media
profitable.

6. Social Responsibility
 A set of duties that journalists have.
Responsibility implies trust - an
unofficial pact between the journalist
and audience.
 Some examples of topics in the public
interest: the actions of public figures
(i.e. politicians and business
leaders), an electoral process, or
changes in the economy that impact

7. But Ethics Depends on My
Boss
 Media content is influenced by
ownership, advertisements and
government control. Our ethics as a
journalist often highly depend on
whether our superiors are allowing us
to be ethical.
 Meet, talk & express if you have
ethical concerns in respectful manner
and be diplomatic.

8. Endogenous Growth Theory
 Economist Paul Romer (born 1955)
pioneered the Endogenous (also New)
Growth Theory
 Knowledge input (e.g. creativity
through innovation and ideas) plays a
key role in sustaining growth.
 New ideas that are constantly created
are what allow a society to improve its
socioeconomic and technological
levels.

9. Fitting Journalism in it
 Media participate actively in this
growth model by circulating
ideas, communicating knowledge
continuously and acting as the
medium for information flows.
 If media reports on topics reinforcing
developmental role of the media, then
demand increases.
 Demand increases because the
audience values news content.

10. New Business Model
 Reporting with this new approach to
teaching and thinking about media
ethics.
 Moving beyond a traditional approach
to ethics, by introducing an innovative
strategy for journalism ethics.
 Serve the public interest through the
use of ethical practices, to construct a
solid business model for digital age
media.

11. Thank You!
 Keep in Touch | More Detail
◦ Center for International Media Ethics
(CIME)
◦ www.cimethics.org / @CIMEorg
◦ Ujjwal Acharya
◦ www.NepaliVoices.com / @UjjwalAcharya
◦ ujjwal.acharya@gmail.com
(c) 2013 CIME