Alistair Dent: “Advanced Targeting: From Keywords to Audiences”

•Descargar como PPTX, PDF•

0 recomendaciones•497 vistas

Edge Global Media Group

Marketing Tecnología Noticias y política

Advanced Targeting in
Search: From
Keywords to
Audiences
Alistair Dent
@periscopix
4th June 2014

We don’t search for
pages, but for
entities

Our search queries
are a database of
our intents

But we can have
intents without a
search query

Keywords
Devices
Locations
Time of day
Day of
week
Engageme
nt
Demograp
hics

The combinations of
these are our way to
target context

1. Start with your
personas (never
start with the data)

2. Define the
personas with
combinations of
signals

3. Which
combinations
convert best? (And
worst?)

2. You don’t know in
advance which
combinations are
best

Summary: Personas,
context and tricky
data

Más contenido relacionado

La actualidad más candente

SEO Will Never Die! Part 2

We Are Marketing

seo company in surat

SassyinfotechPVT

Seo presentation

Shrieya Kanwar

Binance Supports Number

kanha lal

SEO PPT

princebhola

Majestic SEO Ambassador Mel Carson Speaks at SLCSEM

Utah Digital Marketing Collective

Blogger Outreach, Digital PR & Influencer Discovery with Majestic SEO

Mel Carson

Vikram seo ppt

vickybish

Educating the souls

asadumer5

Search engines and its types

Nagarjuna Kalluru

Web Master Tools & White Hat Practices - Mel Carson, US Ambassador, Majestic SEO

BrightEdge Technologies

Hubshout webgrader webinar 10 2011

HubShout

For many people SEO is a set of hidden tricks, performed only from some “SEO gurus” who know the secrets of Google. A few years ago, SEO was easier, as it was enough to create a landing page, add some keywords and build links, in order to achieve high rankings. Nowadays, SEO became more complex and difficult, as it is required to optimize several different aspects of the website. In the following guide we will examine the major steps of a successful SEO plan.

Seo2015

Website traffic

Analyze Data Simply

What is SEO/SEM?

Advanced seo strategies 2012 tfm&a Tim Grice

timgrice

Celebrity cbd based on knowledge navigator

Fat Fish Marketing Pvt Ltd

Metadata then & now

robin fay

La actualidad más candente (19)

SEO Will Never Die! Part 2

seo company in surat

Seo presentation

Binance Supports Number

SEO PPT

Majestic SEO Ambassador Mel Carson Speaks at SLCSEM

Blogger Outreach, Digital PR & Influencer Discovery with Majestic SEO

Vikram seo ppt

Educating the souls

Search engines and its types

Web Master Tools & White Hat Practices - Mel Carson, US Ambassador, Majestic SEO

Hubshout webgrader webinar 10 2011

Seo2015

Website traffic

Analyze Data Simply

What is SEO/SEM?

Advanced seo strategies 2012 tfm&a Tim Grice

Celebrity cbd based on knowledge navigator

Metadata then & now

Destacado

Natalie Waterworth: “Millennial Marketing”

Edge Global Media Group

FinalProject_BUSTOS

Guillermo Bustos

Basile Fattal: Multivariate Testing

Edge Global Media Group

Philips International beschikt over een internationale consumentendatabase met daarin data van meer dan 240 landen. Philips is begonnen om hun Global CRM activiteiten van de consumenten producten uit te breiden en te optimaliseren. Dit kan alleen door het hebben van een juist en volledig klantbeeld; om dit klantbeeld te realiseren moet de kwaliteit van de data op het hoogst haalbare niveau liggen. Locale marketingafdelingen kunnen zo hun tijd besteden aan marketingactiviteiten i.p.v. het verbeteren van de kwaliteit van hun outputbestanden.

DDMA / Philips: Datakwaliteit

DDMA

Sam Business Album

Sam_Hanna

WebLearn: Surve

lardo_de_arnaud

8secondspresconversion 02

Faces of Content

SBOT Magazine 1. Edição

Kommu Inteligente

Destacado (8)

Natalie Waterworth: “Millennial Marketing”

FinalProject_BUSTOS

Basile Fattal: Multivariate Testing

DDMA / Philips: Datakwaliteit

Sam Business Album

WebLearn: Surve

8secondspresconversion 02

SBOT Magazine 1. Edição

Similar a Alistair Dent: “Advanced Targeting: From Keywords to Audiences”

Make a Date with Your Data

Ve Interactive, US

SEO Worst Practices and Local SEO Tips

CementMarketing

How to master modern SEO

Matter Of Form | Brand Interactions Agency

SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift

Rand Fishkin

It’s all changed – from how people use the web, to how Google ranks pages, to what resonates with influencers. Not surprisingly, the tactics marketers employ need to change, too. But tragically, many of us are stuck in a rut, eeking out the last few drops of fuel from efforts that are dying or dead. What’s even worse – the cutting edge practices that are producing remarkable returns heavily benefit early adopters, and if we’re not in those groups, we could find ourselves way behind in the years to come. In this presentation, Moz founder Rand will dive deep into what really works to drive traffic, rankings, branding, and conversions (and what’s better left in the scrap heap of yesteryear).

SearchLove London | Rand Fishkin, 'Cracking the SEO Code for 2015'

Distilled

The World of Measurement and Analytics

Jarred Cinman

KWFinder Review

Noel Peter

This is not your everyday data talk. Through working deep inside the fastest growing SaaS startups in our space, we’ve studied the patterns, methods, and models for driving outsized results. The one common thread? How they use their data. (How else would you grow from one marketer through to a $60M+ Series B just 12 months later?) How do they make their data accessible, draw the right insights, set effective goals, prioritise and optimise processes, and automate ALL the (right) things. So brace yourselves: we’re going to be navigating through AI, automation, “moving the needle”, and a minefield of other buzzwords to try to make sense of using your data for growth. But you’ll leave this talk with a simple framework and set of questions you can take and use right away.

Data-Driven Growth: Lies, Lawyers & Outsized Results

Ed Fry

Data-Driven Growth: Lies, Lawyers & Outsized Results

Hull

Behavioral Targeting

Chris O'Hara

Competitive Keyword Research For SEO

SearchHOU

Competitive Intelligence: not more, but better

Daan Goor

Search Marketing For Travel - ABTA | 2019

Alex Wright

My 2013 Search university presentation talks about the side-effects that information overload has on the use of Google. About the decline of core searches and the benefit of using other verticals/ specific content platforms for your brand story. In the context of a Search University (Seminar by Bloovi) I focussed on how to use SEO-tactics in finding & optimizing the ideal context for your content.

How to use contexts for content - Put your site on a diet

Koen Verbrugge

Strategies to Drive Web Traffic in the Real Estate World

Rand Fishkin

4 Essential Strategies to Drive High Value Web Traffic in 2017 - Rand Fishkin

Inman News

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines First Things First, What Is SEO? SEO is simply any work carried out to increase the number and more importantly the quality of visitors to your website by making sure the website ranks in the search engines (Google etc.) for words and phrases related to what you are selling. If you sell car insurance then you want to be on page 1 of Google, preferably number 1, when someone types in car insurance. Simple. How Do You Start SEO? You research what words and phrases people use to buy the products and services you are selling, this is known as keyword research. The purpose of this it to make sure your pages are optimised for relevant words and phrases. It's worth noting, just because lots of people use a particular phrase doesn't mean you should optimise for it, if the competition for the phrase is tough (lots of other established sites are chasing the phrase) then you might be better chasing other less competitive phrases. OK, I Get That, What Next? Next you optimise your pages using the words and phrases you found. There are certain elements of a web page (title, meta, headers) that search engines focus on and these need to be set-up correctly. Is That It? Sadly not, because anyone can carry out keyword research and optimise their pages there are loads of well optimised pages about any given subject so Google needs a way of deciding which ones are best. It does this by measuring the number and quality of the links to your pages from pages on other websites. How Do I Do Link Building? In summary there are two approaches to link building. You can buy them, which is against Google's guidelines or earn them, our preferred method. What Do I Need to Watch For When Buying SEO? Nobody can guarantee a ranking unless they are using techniques that could get you banned from the search engines, which isn't ideal. And Finally... SEO can get your head in a spin. Like many things in life there are lots of different opinions on what works and what doesn't. Although there may be some magical formulae kicking around - doubtful - one thing is for sure, if you get your basic site structure and on page tagging right you will be on track for search engine success.

Onsite seo from the wizard of moz

Umberto Tessitore

Wellspring Worldwide Content Strategy

Wellspring

Developments by Google from the Panda update in 2011 to the rollout of RankBrain and recent changes in the Adwords Keyword Planner...the writing's on the wall - it’s time SEOs have a new strategy for content. Going after single keywords based on search volume is a strategy only the big brands can achieve, and even they are having difficulties with that approach nowadays. Whether you work for a big brand or a local startup, SEOs need strategies and tools to handle the advancements of Google and create great content. In this presentation, Nicole Hess shares the tools and processes that she and the team at her agency, Greenlane Search Marketing, use to research topics, search intent and semantics. Covered are the main steps to their processes, examples, and a Greenlane custom tool that has cut our research time by 375% (no joke, you’ll see!). Specifically included are: 1. Intro and status check on SEO research: What are you really trying to find? 2. Think Outside the Keyword Box: Creative brainstorming. 3. Topics: Getting data behind topics and the keywords that fuel them. 4. Know your competition: Defining the topics your competitors are strong at. 5. Search intent discovery: From purchases to research and comparison, identify what content the searcher wants to find.

Ditch the Keyword Based Content Strategy

semrush_webinars

Focusing on quality content rather than churning out blog post after blog post appears to be agreed upon by most, yet when it comes to action, a different story often emerges. SEOs still receive requests to, “find a keyword that we can create a blog for” and slightly more evolved, “tell me how many blogs it will take to rank for this one keyword.” Instead of following these requests it’s time we explore the needs of our clients and develop the strategies that will deliver on them. To do this, I share five methods I’ve used with clients to move from a keyword based approach to a topic and intent strategy.

Ditch the Keyword Based SEO Content Strategy

Nicole Hess

Similar a Alistair Dent: “Advanced Targeting: From Keywords to Audiences” (20)

Make a Date with Your Data

SEO Worst Practices and Local SEO Tips

How to master modern SEO

SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift

SearchLove London | Rand Fishkin, 'Cracking the SEO Code for 2015'

The World of Measurement and Analytics

KWFinder Review

Data-Driven Growth: Lies, Lawyers & Outsized Results

Behavioral Targeting

Competitive Keyword Research For SEO

Competitive Intelligence: not more, but better

Search Marketing For Travel - ABTA | 2019

How to use contexts for content - Put your site on a diet

Strategies to Drive Web Traffic in the Real Estate World

4 Essential Strategies to Drive High Value Web Traffic in 2017 - Rand Fishkin

Onsite seo from the wizard of moz

Wellspring Worldwide Content Strategy

Ditch the Keyword Based Content Strategy

Ditch the Keyword Based SEO Content Strategy

Más de Edge Global Media Group

On The Edge - Legal Marketing Conference - Sarah-Jane Howitt - Internal Engag...

Edge Global Media Group

On The Edge - Legal Marketing Conference - Keith Hardie - Maximising the Valu...

Edge Global Media Group

On The Edge - Legal Marketing Conference - Lee Grunnell - Being Distinctive i...

Edge Global Media Group

Topic: How Behavioural economics can turbocharge your fundraising results * What fundraisers and marketers can learn from leading behavioural economists (e.g. Daniel Kahneman, Robert Cialdini) * How insight from behavioural economics can be applied to fundraising to increase conversion and average donation levels * Examples of how charities have used principles such as social proof, reciprocity, and framing successfully in their appeals * Practical tips for applying behavioural economics in your work - achieve quick wins today!

Charity Marketing Conference - Meredith Niles - Behavioural Economics to Turb...

Edge Global Media Group

Charity Marketing Conference - Mathew Neville - Value vs Volume - Donor Acqui...

Edge Global Media Group

Topic: Using technology to power your online activity: A British Heart Foundation Case Study * Discover how BHF used their content management and digital marketing platforms in creative ways to boost fundraising * How to integrate your internal and external systems to improve data capture * Three key steps to keep your visitors and donors engaged and interacting with your digital channels * Why delivering a seamless, connected experience is the route to get the results your organisation deserves

Charity Marketing Conference - Lindsay Herbert - A British Heart Foundation C...

Edge Global Media Group

Charity Marketing Conference - Emily Munford - Digital Reputation Management

Edge Global Media Group

Topic: How to inspire a meaningful connection with your community – an innocent drinks story Joe tells the inspiring story of the innocent brand from West London start up fourteen years ago to its position as number one smoothie brand in Europe today, demonstrating that a willingness to communicate openly and naturally with consumers at every touch point is key to building an engaged community of consumers. * The secrets behind innocent’s success at engaging consumers * How to implement and sustain an outstanding customer-engagement strategy * How to combine the online vs offline interaction for optimal results * Top 5 community development lessons that can be transferred across any industry

On The Edge Reading - innocent drinks - Joe McEwan

Edge Global Media Group

On The Edge Reading - Silverstone Pancentric - Hannah Bodley & Sibbs Singh

Edge Global Media Group

On The Edge Reading - Adobe - Jamie Brighton

Edge Global Media Group

Topic: Stories aren’t just for kids * How you can use the power of storytelling to Connect, Energise and Re-Invent your brand. * How story telling drove purchase consideration better than traditional demand gen activity. * Case studies of how story telling has been used effectively, including; Ben Saunders the Polar Explorer; Girl Rising – a movement to support educating girls in developing countries; and Francois Gabart – a professional sailor who used data to make better decisions.

On The Edge Reading - Intel Corporation - Pippa Chick

Edge Global Media Group

On The Edge Reading - Ilumity Coaching - Joseph Liu

Edge Global Media Group

On The Edge Reading - Microsoft - James Murray

Edge Global Media Group

Are We Out of Touch? James Perrin

Edge Global Media Group

Mobile Now & in the Future: Mark Brill

Edge Global Media Group

Email Marketing: Lee Chadwick

Edge Global Media Group

5. birmingham 2014 buzz discussion slider

Edge Global Media Group

Implementing SEO: Harpinder Sohal

Edge Global Media Group

Topic: How can your digital content cater for all your customers? * What assumptions are you making about your who your site visitors are? What data/evidence do you have to show to support it? * Find out what your visitor/followers are after (stop guessing!) * Recognise the cumulative benefit of the long-tail of interactions with different customers * Take steps to get on top of your Digital Comms to-do list * You'll never get everything, to everyone in every channel. It is OK to admit it. Break your activities down into blocks in your main channels- run them for a period, reassess, improve, branch out where necessary.

Digital Content: Kirk Hullis

Edge Global Media Group

René Power: “Influencer Marketing”

Edge Global Media Group

Más de Edge Global Media Group (20)

On The Edge - Legal Marketing Conference - Sarah-Jane Howitt - Internal Engag...

On The Edge - Legal Marketing Conference - Keith Hardie - Maximising the Valu...

On The Edge - Legal Marketing Conference - Lee Grunnell - Being Distinctive i...

Charity Marketing Conference - Meredith Niles - Behavioural Economics to Turb...

Charity Marketing Conference - Mathew Neville - Value vs Volume - Donor Acqui...

Charity Marketing Conference - Lindsay Herbert - A British Heart Foundation C...

Charity Marketing Conference - Emily Munford - Digital Reputation Management

On The Edge Reading - innocent drinks - Joe McEwan

On The Edge Reading - Silverstone Pancentric - Hannah Bodley & Sibbs Singh

On The Edge Reading - Adobe - Jamie Brighton

On The Edge Reading - Intel Corporation - Pippa Chick

On The Edge Reading - Ilumity Coaching - Joseph Liu

On The Edge Reading - Microsoft - James Murray

Are We Out of Touch? James Perrin

Mobile Now & in the Future: Mark Brill

Email Marketing: Lee Chadwick

5. birmingham 2014 buzz discussion slider

Implementing SEO: Harpinder Sohal

Digital Content: Kirk Hullis

René Power: “Influencer Marketing”

Último

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

meghakumariji156

What is Google Search Console and What is it provide?

riteshhsociall

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

How consumers use technology and the impacts on their lives

Mathuraa

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

VWO

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Search Engine Journal

Rise and fall of Kulula.com, an airline won consumers by different marketing ...

ssusereaa7d9

Elevating Your Digital Presence by Evitha.pdf

evithatojoparel

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Transports Advertising

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Shamsudeen Adeshokan

Call Girls In Majnu Ka Tilla (Delhi) Call or Whataap {+91-8377877756} Escorts Provide 24×7 Available With Room ☆☆TIMINGS 24 HOURS OPENS☆☆☆ Booking Now Gentleman Only:-Call Now Best High Class Normal Call Girls Escorts Service In Delhi NCR 24-7 Hours Available Service I provide In Delhi NCR Female Escorts Sex Service 100% Customers Satisfaction Guarantee VIP Profiles Top Grade Service 100% Cooperative All round Service ꧁❤8377877756❤꧂ InCall: – You Can Reach At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation OutCall: – Service For Out Call You Have To Come Pick The Girl From My Place. We Also Provide Door Step Services. Note: – Pic Collectors Time Passers And Bargainers Stay Away As We Respect The Value Of Your Money And Time And Expect The Same From You. 8377877756. Hygienic: – Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Delhi NCR 8377877756. Place: – South Extension Nehru Place Saket Malviya Nagar Munirka Vasant Kunj Safdarjung Katwaria Sarai Lajpat Nagar Kalkaji Hauz Khas Mahipalpur Dwarka Karol Bagh Noida Gurgaon Faridabad All Outcall Only Hotel Service In Delhi Ncr 8377877756. We are providing. : – House Wife’s : – Private Independent House Wife’s : – Private Independent Collage Going Girls : – Corporate MNC Working Profiles : – Call Center Girls : – Live Band Girls : – Foreigners and Many More: – Independent Models Service type : – Incall Short 2500 : – Outcall Short 3500 : – Incall Night 8500 : – Outcall Night 95,00 For Pictures And Other Details Pls Whatsapp Me Otherwise Call Me Any Time Incall Outcall Both Are Services Available Door Step, House, Apartment, Guest House, Flate, All Star Hotel Available ꧁❤8377877756❤꧂ THANKS FOR VISITING. Booking 24×7 HRS

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

dollysharma2066

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

William (Bill) H. Bender, FCSI

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

This presentation examines digital marketing services in Noida, providing practical strategies to grow your business online. This includes SEO optimization to improve search engine visibility, social media marketing to engage audiences on platforms like Facebook, Instagram, LinkedIn, and PPC advertising to drive traffic and conversions Content marketing crafts high-quality content to attract organic traffic and establishes thought leadership. Manages analytics and optimization metrics and prepares strategies for continuous improvement. These strategies help you increase your digital presence and attract more customers in the competitive Noida market.

Welcome to DataMetricks Consulting (1).pptx

datametricks

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

Autus Digital

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

Alpha Media March 2024 Buyers Guide.pptx

Dave McCallum