A presentation on the values of magazines in Europe

1. Magazine
Experiences
Europe 2008

2. Agenda
Setting the scene
Goals and method
Emerging themes
Wrap up

3. Setting the scene
Today’s media landscape is complex and dynamic:
Media usage and multi-usage has never been higher
More choice/new outlets
But at the same time:
Less loyalty
Less time
We already know who reads magazines in Europe, when they are consumed and how
frequently – we know our readers!
But, there is little information on ‘how’ and ‘why’ magazines are consumed and how the
changing media landscape may impact the European magazine industry